Assignment #5_SEO

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Lambton College *

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6113

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Marketing

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Feb 20, 2024

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MKT 6113 Assignment #5- Search Engine Optimization List all group members who participated in class: Group - 7 Instructions: This assignment is worth 2.5% of your grade To be completed in class in your assigned breakout groups. Your groups have been assigned the following business service, as described in the scenario below: Groups Assigned Business 1,2 Guitar Lessons 3,4 Lawn Maintenance 5,6 Smartphone Screen Repair 7,8 House Cleaning 9,10 House Painting 11,12 Piano Tuning Scenario: A friend of yours has decided to open a local business in Sarnia doing { insert assigned business above }. She is very good at what she does and has approached you for help to create a website to begin advertising and promoting her services. She knows it is important to rank high on search results, particularly because her business is just starting up. She has never taken a business course before and is relying on you to help her optimize her website. As a team, complete the assigned tasks and answer all questions in the boxes below: 1. Google Search Results

Perform a Google search of your friend’s business idea to see what results you get. Then, try adding the word ‘Sarnia’ or ‘Near me’ to your search term to see if this changes your results. You may also want to try some variations of your keyword search to see if it yields any different results. (i.e. Smartphone Screen Repair  Phone Cracked Screen Repair; Lawn Maintenance  Grass Cutting, Landscaping etc.) a. Discuss how Google organizes the results. You may choose to insert a screen shot of the view to aid with your description. When searching for the housing cleaning services that are currently available in Sarnia, google mostly highlight the sponsoring ads rather than others. Even in the initial search itself, google shows the direction to various places that are providing the cleaning services. b. Are there paid searches that appear at the top, or are they only organic? ( Remember paid ads will appear with “Sponsored” or “Ad”).

Yes, paid search results appear at the top of search engine results pages (SERPs). These sponsored commercials are often tagged with terms like "Sponsored" or "Ad" to indicate that they are advertisements and have been paid for by advertisers. c. How do your search results vary when you choose “Business Service” vs. “Business Service” + Sarnia or near me ? When we searched Google for house cleaning and house cleaning in Sarnia, it gave us similar results even when we used a mobile phone, this is because it had already picked our precise location during the search giving us similar results. d. Feel free to make note of any additional things you found interesting during your review. We noticed that when we searched just house cleaning the layout differs from when we searched house cleaning in Sarnia, we also noticed that when we searched house cleaning. Google suggested questions like How much does deep cleaning cost in Canada and other content relating to cleaning tips, while '' House cleaning Sarnia" suggested more of cleaning companies that are in Sarnia or have keywords that contain Sarnia on their web page 2. Organic Search Results: Competitor Website Analysis

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Click on one of the competitor’s links on the search results page and examine their website. You will be analyzing this website against some of the SEO search criteria discussed in this chapter. Company Name: Molly Maid URL: https://mollymaid.ca/locations/on/sarnia/? source=location_search 4. How many times does your keyword appear on the webpage (approximate #)? The keyword appears for a total of 10 times on the webpage. These keywords are mainly located in the description.

3. Keyword Search Similar Keywords (Highest to lowest search volume) 1. Cleaning services near me 2. Maid service near me 3. Home cleaners near me 4. Residential cleaners near me 5. Carpet cleaner company near me 6. Home cleaning companies near me 4. Recommendations for Improving SEO Now that you have a better understanding of how google is displaying the search results, how the competition is performing on their organic search, and what some of the common keywords are that are used for this business, provide your friend with a recommendation she could incorporate into her website content/design to ensure she performs well on her organic search rankings. Recommendations for Improving SEO For the friend’s website, keyword optimization would be an effective strategy which could be incorporated into her website content so that it improves the organic search rankings overtime. We must make sure that the chosen keywords align with the business, and it caters to the needs of the target audience by providing high-quality, reliable content. Also, attention must be given to the recent search trends so that it keeps up with the evolving search trend and one can update the content space. Necessary monitoring must be done on these keywords using various tools like Google Analytics which helps to improve the SEO furthermore.

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