Quiz_ Pre-test #12_ Product Strategy, Part III

pdf

School

University of British Columbia *

*We aren’t endorsed by this school

Course

296

Subject

Marketing

Date

Feb 20, 2024

Type

pdf

Pages

Uploaded by BaronTroutPerson1015

10/14/23, 7:01 PM Quiz: Pre-test #12: Product Strategy, Part III https://canvas.ubc.ca/courses/123158/quizzes/644369/take 1/3 Pre-test #12: Product Strategy, Part III Started: Oct 14 at 6:47p.m. Quiz Instructions 1 pts Question 1 In Latino families, like most families, milk is most associated with breakfast. However, the California Milk Processor Board (CMPB) recently ran a campaign targeted toward Latino families; the campaign attempted to position milk as a bedtime beverage in addition to a morning beverage. The CMPB pursued a(n) ___ strategy. market penetration unrelated diversification market development product development 1 pts Question 2 Imagine the California Milk Processor Board (CMPB) is considering other campaigns to grow its business. Suppose the CMPB considers creating a new, enriched milk that contains more essential vitamins and minerals and plans to target this product toward low-income families concerned about nutrition. If the CMPB already targets these families with their standard products, then this new campaign is part of a(n) ___ strategy. market penetration product development market development related diversification

10/14/23, 7:01 PM Quiz: Pre-test #12: Product Strategy, Part III https://canvas.ubc.ca/courses/123158/quizzes/644369/take 2/3 1 pts Question 3 The number of consumers who are familiar with a brand and its meaning is a measure of which aspect of brand equity? Brand associations Perceived value Brand awareness Brand loyalty 1 pts Question 4 Brand extensions use the existing brand name for new products. Which of the following is not an advantage of extending the brand? There may be synergies between products that enable cross-promotion. Positive brand associations can transfer between products. The new product may accelerate brand dilution. Marketing costs to establish brand awareness may be reduced. 1 pts Question 5 Which of the following is not a positive function of secondary packaging? Creating wrap rage for consumers who want to access the product Helping consumers transport and store the product

10/14/23, 7:01 PM Quiz: Pre-test #12: Product Strategy, Part III https://canvas.ubc.ca/courses/123158/quizzes/644369/take 3/3 Quiz saved at 7:01pm Helping manufacturers and retailers transport and display the product Communicating product information to consumers Submit Quiz

Your preview ends here

Eager to read complete document? Join bartleby learn and gain access to the full version

Access to all documents
Unlimited textbook solutions
24/7 expert homework help

Quiz_ Pre-test #12_ Product Strategy, Part III

Related Documents