Chapter 10-Activity Without Answers

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Feb 20, 2024

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Chapter 10: In-Class Activity Personal SWOT Analysis (Scenario) University students in their last year are focused on getting information about the situation in the job market on graduation. As a process of self-examination during her senior year of college, Casey decides to develop a SWOT analysis of her prospects relative to getting a job. 23) Casey majored in marketing and really enjoyed studying market research as a subject. Through research on the Internet and in the university library, she discovers that this industry appears to have significant positive external trends. She interprets this as a(n) ________. A) weakness B) threat C) strength D) opportunity 24) Casey realizes that she has a personal characteristic that suggests she is not comfortable interacting with strangers. She interprets this as a(n) ________ if she is to get a job as a salesperson. A) threat B) weakness C) opportunity D) differentiation 25) In looking at her graduating class, Casey notices that there are large numbers of students graduating with the same major as she is. This situation can be a(n) ________ in her job hunt. A) opportunity B) weakness C) strength D) threat 26) Casey has been taking courses in the Asian languages department for the last three years and consequently speaks reasonably coherent Chinese. Spending a summer in Shanghai on an intensive language course further improved her language skills. Few students are interested in learning Chinese these days so this is a(n) ________ Casey possesses over other job applicants. A) opportunity B) strength C) differentiation D) core competency

Clubhouse Gourmet -A- (Scenario) Imagine that you are the president of Clubhouse Gourmet, a successful chain of fast-food restaurants with 60 locations across Canada. The success you have experienced in the last five years has you considering various options about what to do next with the business. Should you continue to expand the business at the current rate? Or perhaps open new and different restaurants? What should you do? 31) You are earning good profits but are fearful of growing too fast, so you decide to keep Clubhouse Gourmet in the same business and do not change the menu, hoping to retain the same market share and return-on-investment record. This would be considered a ________ strategy. A) stability B) retrenchment C) diversification D) differentiation 32) A strategy designed to address organizational weaknesses that are leading to performance declines is known as a(n) ________ strategy. A) retrenchment B) exit C) turnaround D) renewal 33) If you decided to expand Clubhouse Gourmet by increasing its menu items and opening more restaurants across the country, you would be pursuing which type of growth strategy? A) vertical integration B) horizontal integration C) concentration D) related diversification 34) You have decided to purchase a competing chain of fast-food restaurants called Sandwich King. Once the acquisition is completed, you plan to combine their operations with those of Clubhouse Gourmet. This is an example of which growth strategy? A) concentration B) horizontal integration C) related differentiation D) vertical integration 35) With the acquisition of Sandwich King, you now have more than 100 restaurant locations

across Canada. The bread suppliers that you have been using are unable to keep up with demand in some markets, so you decide to purchase a wholesale bakery that is large enough to provide a secure supply of fresh bread to your busiest restaurants. Purchasing the bakery is an example of which strategy? A) unrelated diversification B) forward vertical integration C) backward vertical integration D) horizontal integration SHORT QUESTIONS: In a short essay, discuss the Boston Consulting Group (BCG) matrix and explain its usefulness in segmenting businesses. Include a discussion of the characteristics for each of the four categories based on the BCG matrix. In a short essay, discuss the strategies by which an organization grows. Give relevant examples to support your answer. In a short essay, discuss the concept of competitive advantage. Include discussion on quality, social media, and design thinking and their roles in sustaining competitive advantage. Give specific examples of companies and their respective competitive advantages to support your answer. In a short essay, describe and discuss the five competitive forces, according to Michael Porter, that determine industry attractiveness and profitability. In discussing these forces, be sure to identify specific factors that determine the strength of each force.

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