INT 433 Journal 2

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Southern New Hampshire University *

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433

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Marketing

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Feb 20, 2024

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Mod. 3 Journal INT 433  Political risks that could affect marketing activities in Mexico include the following: Political instability, such as protests, social unrest, or changes in government, can disrupt business operations and create uncertainties for marketing activities. Regulatory changes must be considered as the Mexican Government could introduce new regulations or change existing ones, impacting our marketing activities. These changes may include restrictions on advertising, product labeling requirements, or industry-specific regulations.  A few areas to consider regarding the legal and regulatory involvement in Mexico are: Mexico has specific regulations regarding food labeling, including requirements for nutritional information, ingredient lists, allergen labeling, and product claims. My company must comply with these regulations as it is crucial for marketing any food product, including ranch dressing. It is also essential to comply with health and safety standards established by Mexican authorities. This includes maintaining proper food handling, storage, and transportation practices to ensure the safety and quality of the ranch dressing. And because the ranch dressing will be imported from the US, it's necessary to comply with import regulations, including customs duties, product certifications, and import restrictions. Mexico has laws and regulations governing advertising, including those related to false or misleading claims, comparative advertising, the use of endorsements or testimonials, and advertising targeted toward children. (FAS, 2023) It's important to ensure that our marketing materials comply with these regulations. Opportunities in Mexico are due to the growing food and beverage market, cultural openness, and the expat community. Risks again that Ranch dressing may face competition from

Mod. 3 Journal INT 433 condiments that have a more robust cultural association. Mexico benefits from friendly relations with neighboring countries, which makes geopolitical risk very low. (Gov.UK, n.d.) References Mexico: Mexico releases law on advertising against contract misconduct . USDA Foreign Agricultural Service. (2023, July 13). https://www.fas.usda.gov/data/mexico-mexico- releases-law-advertising-against-contract-misconduct Overseas business risk: Mexico . GOV.UK. (n.d.). https://www.gov.uk/government/publications/overseas-business-risk-mexico/overseas-business- risk-mexico

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