entomo

docx

School

George Brown College Canada *

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Course

51270

Subject

Marketing

Date

Feb 20, 2024

Type

docx

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Uploaded by UltraStraw7308

Entomo Farms: Are Canadians ready to eat insects? (Case 2) 1. What is the major hurdle with introducing insect-based CPGs in Canada? Competition from Aspire Food Group, which was planning to enter the market in Canada as the largest food-grade automated cricket processing facility in the world, was the main hurdle to the introduction of insect-based CPGs in that country. Additionally, consumer perceptions regarding insect consumption may also be obstacles to market acceptance. 2. Who are Entomo’s potential customers, what needs, or interests, do they have that might lead to sales of insect food products? Potential customers Needs or Interests that might lead to the use of insect food products? Fitness lovers and athletes: Adventurous eaters Generation Z (from late 1990s to early 2010s) Due to its high protein content, meals made from insects may appeal to consumers seeking alternative protein sources, foods with less of an impact on the environment, and healthier alternatives. Individuals who appreciate exploring new and different eating experiences may be drawn to insect- based goods due to their novelty and possible flavour characteristics. These people are open to trying new things and frequently examine the product's components and organic status. 3. What do you conclude from your reading of the case and your analysis?  Entomo should concentrate its efforts in the Canadian market on overcoming regulatory obstacles, educating customers about the benefits of insect-based goods, and directing marketing efforts towards the targeted market efforts. Collaboration with regulatory bodies, as well as partnerships with merchants and restaurants, might be advantageous.  Entomo faces regulatory and cultural obstacles in establishing insect-based CPGs in Canada. Regulatory clearances and clear standards are required, and cultural acceptability of the consumption of insects may require education and marketing activities.  Entomo Farms potential customers encompasses a diverse range of consumer sectors, including health-conscious consumers, environmental enthusiasts, experimental eaters, and

athletes/fitness people. The case study may reveal information about these client categories and their preferences.

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