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Southern New Hampshire University *

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Marketing

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Feb 20, 2024

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Uploaded by DeaconSeaLionMaster750

1-51. Several organizations publish the results of presidential approval polls. Movements in these polls are seen as an indication of how the general public views presidential performance. Comment on these polls within the context of what was covered in this chapter. • Presidential approval polls provide quantitative data on public sentiment. In this chapter, understanding the importance of sampling methods, bias, and the margin of error is crucial when interpreting poll results. 1-52. With what level of data is a bar chart most appropriately used? • Bar charts are most appropriately used with categorical or nominal data, where categories are distinct and unordered. 1-53. With what level of data is a histogram most appropriately used? • Histograms are suitable for visualizing the distribution of continuous, quantitative data, especially when examining the shape and spread of the data. 1-60. A maker of energy drinks is considering abandoning can containers and going exclusively to bottles because the sales manager believes customers prefer drinking from bottles. However, the vice president in charge of marketing is not convinced the sales manager is correct. Indicate the data collection method you would use. Indicate what procedures you would follow to apply this technique in this setting. State which level of data measurement applies to the data you would collect. Justify your answer. Are the data qualitative or quantitative? Explain.

• Data Collection Method: Conduct a survey to gather opinions on can vs. bottle preferences. • Procedures: 1. Develop a questionnaire with questions about container preferences. 2. Administer the survey to a representative sample of customers. 3. Analyze the responses to understand preferences. • Level of Data Measurement: Ordinal, as respondents rank their preferences. • Qualitative or Quantitative: Qualitative, as preferences are subjective and categorical.

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