Project 2 Research Essay Draft Template (1) (1)

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Centennial College *

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Feb 20, 2024

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Project 2 Research Essay: Thesis, Outline, Draft Thesis "Want to be a social media influencer? You might want to think again". This source provides valuable insights into the aspirations, challenges, and negative aspects associated with becoming a social media influencer. It presents findings from a study conducted among young Canadians and discusses the allure of influencing, the discrepancies between influencers' curated image and reality, the financial considerations, the volatile job security, and unforeseen challenges such as policy changes and platform bans. The authors highlight the importance of educating aspiring influencers about these realities to mitigate potential negative outcomes. Outline Feel free to use or adapt/ change the outline template below. Are you considering becoming a social media influencer? Think again! In today's digital age, social media platforms have become increasingly popular, and with them, the rise of social media influencers. These individuals have amassed large followings and wield significant influence over their audience's purchasing decisions. "Want to be a social media influencer? You might want to think again" by Sheldon Fetter, Paige Coyne, Samantha Monk, and Sarah Woodruff. This source explores the aspirations, challenges, and drawbacks of becoming a social media influencer, highlighting the discrepancies between influencers' curated image and reality, the financial considerations, and the uncertainties of the industry. While aspiring to be a social media influencer may seem appealing, the realities of the profession, such as the potential lack of financial gain, volatile job security, and unforeseen challenges, warrant careful consideration before pursuing this career path. SUMMARY

Statement of issue/problem: The issue at hand is the glamorization and desire to become a social media influencer without fully understanding the challenges and drawbacks associated with the profession. Thesis/Message: While the allure of being a social media influencer may be strong, aspiring individuals should carefully consider the potential pitfalls, including limited financial gain, unpredictable job security, and the negative impact on mental and physical well-being. Reasons/Narrative Events: Misconceptions and Misalignment of Expectations: Many aspiring influencers are attracted to the profession for the perceived financial rewards, the opportunity to try new products, and the belief that it will be a fun and exciting career. However, the reality is that only a few top influencers earn substantial income, while the majority struggle to monetize their content effectively. Lack of Financial Stability: Despite the potential for high earnings, the average influencer's income is often much lower and heavily dependent on factors such as the platform, number of followers, marketing strategies, and content type. Additionally, meeting monetization thresholds on platforms like YouTube can be challenging, leaving many creators with an unpredictable income. Volatile Job Security: Influencers face the ever-changing landscape of social media algorithms, which can significantly impact their visibility and reach. The demands of staying relevant and diversifying content to meet algorithmic preferences can be overwhelming and may lead to job insecurity. Unforeseen Challenges and Policy Changes: Unpredictable shifts in regulations, such as Canada's Bill C-11 and platform bans like those imposed on TikTok, create additional uncertainties for influencers. These policy changes can limit content visibility and potentially restrict access to audiences, making it difficult for content creators to maintain their careers. Negative Impact on Well-being: The pressure to maintain an idealized online persona, the prevalence of cyberbullying, and the high-stress nature of the influencer profession can have detrimental effects on mental and physical health. Young content creators, in particular, are susceptible to these challenges and may struggle with issues such as stress and cyberbullying. In conclusion, aspiring social media influencers need to be aware of the potential downsides of the profession. While it may seem appealing on the surface, the limited financial gain, volatile job security, and potential negative impact on well-being should be carefully considered before pursuing a career as a social media influencer. RESPONSE

1) First claim critiquing the main source (tied to the thesis): TS The main source emphasizes the limited financial gain of being a social media influencer, but fails to acknowledge the potential for long-term success and lucrative opportunities for top influencers. Textual evidence from the main source: The main source states that while top influencers can earn millions of dollars, it is presented as the exception rather than the rule. It focuses on the average user who monetizes their content earning significantly less. Textual evidence from research source(s): Contrary to the main source's assertion, research has shown that successful influencers can generate substantial income through brand partnerships, sponsored content, and affiliate marketing. A study by Influencer Marketing Hub found that micro-influencers with around 30,000 followers can earn an average of $500 to $5,000 per sponsored post. 2) Second claim critiquing the main source: The main source highlights the unpredictable income and job security in the influencer industry but overlooks the potential for diversification and long-term sustainability. Textual evidence from the main source: The main source mentions the unpredictable income and volatile job security, emphasizing the challenges influencers face in meeting the demands of ever-changing algorithms and content preferences. Textual evidence from research source(s): Research suggests that influencers can mitigate the risk of unpredictable income by diversifying their revenue streams. Influencers can leverage their audience and expertise to develop their own products, offer coaching or consulting services, and create educational content or online courses. These avenues can provide stability and additional income beyond traditional brand partnerships. 3) Third claim critiquing the main source: TS: The main source highlights the negative impact on well-being without acknowledging the potential for personal growth, opportunities, and positive experiences that influencers can have. Textual evidence from the main source: The main source discusses the negative impact of cyberbullying and the stress associated with maintaining an idealized online persona. Textual evidence from research source(s): While there are challenges, research also points to positive aspects of being an influencer, such as personal growth, networking opportunities, and the ability to make a positive impact on followers. Influencers can use their platform to raise awareness about important issues,

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share their expertise, and connect with like-minded individuals, which can contribute to personal fulfillment and a sense of purpose. Overall, while the main source provides valid concerns about financial gain, job security, and well-being, it presents a somewhat one-sided view of the influencer industry without fully acknowledging the potential for success, diversification, and positive experiences that influencers can have. CONCLUSION Restatement of the thesis in new words: Despite highlighting certain drawbacks of being a social media influencer, it is important to recognize the potential for long-term success, diversification, and positive experiences that can come with the profession. New question(s): What strategies can influencers employ to maximize their income and create long-term sustainability in the industry? How can influencers navigate the challenges of maintaining well-being while building their online presence? Concluding statement: While it is crucial to be aware of the limitations and potential challenges associated with being a social media influencer, it is equally important to recognize the opportunities for growth, financial success, and personal fulfillment that can arise from this career path. By understanding the complexities of the industry and adopting effective strategies, influencers can navigate the drawbacks and create a thriving and rewarding profession. Draft Introduction: The rise of social media has given birth to a new career option: social media influencing. With Canadians spending over two hours per day on social media platforms, the allure of becoming an influencer has captivated many individuals. However, before embarking on this path, it is crucial to understand the potential drawbacks and challenges associated with the profession. In the article "Want to be a Social Media Influencer? You Might Want to Think Again," written by Sheldon Fetter, Paige Coyne, Samantha Monk, and Sarah Woodruff, the authors shed light on the less glamorous aspects of being a social media influencer. This critical response will evaluate the strengths and weaknesses of the article, highlighting its logical arguments while also discussing potential limitations and alternative perspectives. Summary:

The article explores the aspirations and desires of young adults to become social media influencers. The authors conducted a study involving 750 Canadians between the ages of 16 and 30 and found that 75% of the participants expressed a desire to become influencers. The main reasons cited for this aspiration were financial gain, the opportunity to try new products or services, and the belief that the work would be fun. However, the authors caution that not all influencers are as trustworthy as they appear, as they may promote products for financial gain even if they do not truly believe in them. The article also discusses the limitations of influencer marketing, such as unpredictable income, volatile job security due to algorithmic changes, and unforeseen challenges posed by policy changes. Critical Response: The article presents a logical and well-supported argument regarding the potential downsides of pursuing a career as a social media influencer. The authors effectively highlight the discrepancies between the perception and reality of being an influencer, emphasizing the limitations of financial gain and the challenges associated with job security. They also raise valid concerns about the trustworthiness of influencers and the potential negative impact on followers who place more trust in them than medical professionals. By providing statistical evidence and drawing on relevant studies, the authors strengthen their arguments and contribute to the discourse on the subject. However, it is important to consider alternative perspectives and potential limitations of the article. While the authors provide valuable insights into the potential challenges and risks associated with influencer marketing, they may not fully explore the positive aspects of the profession. For instance, they do not delve into the opportunities for personal growth, networking, and positive impact that influencers can experience. Additionally, the study's focus on Canadian participants may limit the generalizability of the findings to a broader international context. Conclusion: In conclusion, the article "Want to be a Social Media Influencer? You Might Want to Think Again" provides valuable insights into the less glamorous aspects of being a social media influencer. The authors effectively highlight the limitations of financial gain, volatile job security, and potential negative impacts on well-being. While the article presents a strong argument supported by evidence, it is essential to consider alternative perspectives and recognize the potential for personal growth and positive experiences within the influencer industry. References: Fetter, S., Coyne, P., Monk, S., & Woodruff, S. (2023, April 16). Want to be a Social Media Influencer? You Might Want to Think Again. https://theconversation.com/want-to-be-a-social- media-influencer-you-might-want-to-think-again-203306

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Project 2 Research Essay Draft Template (1) (1)

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