_Famoso

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School

Lambton College *

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MARKETING

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Marketing

Date

Feb 20, 2024

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docx

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Uploaded by LieutenantBook12413

1. How can Famoso expand its use of social media to conduct qualitative and quantitative research? To use social media for research, Famoso can try these strategies: Qualitative research: ● Keep talking to people on Facebook, Twitter, and Instagram to see what they say about the food service industry. ● You can gather a group of people or conduct individual interviews using social media. Participants can discuss what they think, like, and have gone through. ● Use tools that listen to social media to collect and study data that is not organized, like analyzing how people feel and finding the main points in conversations. Quantitative research ● Create and share surveys on social media to collect organized information about what consumers prefer, how satisfied they are, and what is currently popular in the market. ● Use social media ads to reach more people and collect more survey data. ● Use social media to test and see how specific marketing strategies or menu changes affect how customers behave. This way, by using social media to study consumer needs, industry trends, and market opportunities, Famoso can gather more information and make better decisions when entering new markets and improving its marketing strategies. 2. What qualitative or quantitative research techniques would benefit Famoso the most? Explain how. The company would gain the most advantages using the research techniques mentioned below. Qualitative techniques: ● Social Media Listening: Keeping track of what people are saying on social media about the food service industry. This can help us learn valuable information about what consumers want and how their preferences change. It helps Famoso to know what's popular right now. ● Focus Groups and In-Depth Interviews: Famoso can use social media to conduct online focus groups or interviews. This can help Famoso better understand what consumers

think, and why they do things. This is important for learning more about trends and doing research. Quantitative research techniques ● Social Media Surveys: Using social media to conduct surveys helps Famoso collect information from a wide and varied group of people. It helps to check if what we learned from talking to people is genuine and get numbers on what people like and trends. ● Experimental Research: Famoso uses social media to research how specific changes in their marketing or menu affect their business. It gives facts and numbers to help make better decisions and improve tactics based on how customers react. Famoso can understand what consumers want, industry trends, and the market situation using qualitative and quantitative research methods. This helps them make better decisions when entering new markets and improving their marketing strategies, using data to support their choices. Individual role-play assignment 6 Chapter 12: Distribution Channels 1. Draw a potential supply chain for Famoso.

Here is the potential supply chain system for Famoso. Suppliers and Producers: ● Local farmers from suburbs and farm areas supply fresh tomatoes, cheese, flour, and other pizza ingredients. ● Special suppliers for ovens with bells, pizza equipment, and restaurant furniture. Distribution Center: ● Famoso might have a central hub where they bring together and oversee the purchase of essential ingredients and equipment. ● The distribution center ensures the ingredients are delivered on time to the franchise locations. Franchise Locations: ● Famoso has stores all over Canada and wants to open more in the United States. ● Every branch gets deliveries from the central warehouse or nearby suppliers. Training and Support: ● Famoso teaches franchisees and their managers about the company's rules and how to meet its high standards. ● Support programs help franchisees keep the brand's food and service the same. Marketing and Advertising Fund: ● Every franchise allocates 2 percent of its sales to the advertising fund. This fund creates and carries out plans to attract more customers. Feedback and Quality Control: ● Famoso ensures that all its stores have the same branding, food, and service by giving suggestions and comments to the franchise owners. ● It helps franchise owners find suppliers and negotiate supply agreements so that customers get reasonable prices and quality.

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2. How can Famoso align its supply chain and distribution channel with its marketing strategy? Famoso aligns its distribution network and entire supply chain system with marketing strategy through: ● Supplier Collaboration : Teams working to create new things for the menu. They might come up with new menu items or use new ingredients. This is all done to align with marketing campaigns and promotions. ● Domestic and Local Sourcing: To portray that it is devoted to using natural ingredients, Famoso can talk about how it uses local and artisanal suppliers in its advertisements. This matches the pattern of people wanting to buy fresh food from nearby. ● Consistency: Ensuring that the food's quality and taste are consistent in all franchise locations is essential. Famoso can use its network of suppliers to send the same ingredients and products to all its franchises. This ensures all customers have the same dining experience and helps with advertising. ● Promotion of Partnerships: Famoso's alliances with other companies can be emphasized in marketing campaigns. For example, it works with local suppliers or franchisees who can offer more help. In that case, these partnerships can be shown to prove the brand's dedication to good quality and the community nearby. ● Cost-efficiency: By improving how Famoso manages its supply chain and delivers its products, it can control its expenses. This can help the brand offer lower prices to customers and run affordable marketing campaigns. ● Feedback Loop : Famoso can use its system to collect information and opinions from its franchisees and customers. It can help companies make better marketing choices and create campaigns per their target market. Individual role-play assignment 8

Chapter 8: Developing New Products The degree of newness of a new product can be on a continuum ranging from “slightly repositioned” to “new-to-the-world”. Where would you put Famoso’s innovations on this continuum? Why?

_Famoso

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