BuyB final

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Delaware State University *

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315

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Marketing

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Feb 20, 2024

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docx

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Uploaded by PresidentLapwingMaster957

QUIZ 1 1)When using the ________ rule of decision-making, a consumer evaluates brands on the most important attribute, but specific cutoffs are imposed. elimination-by-aspects 2)________ occurs whenever the consumer sees a significant difference between his or her current state of affairs and some desired state. Problem recognition 3)As a customer's product knowledge increases, what typically happens to the amount of search conducted by the consumer? It will increase, and then decrease as the customer becomes more knowledgeable. 4)________ is the process by which the consumer surveys the environment for appropriate data to make a reasonable decision. Information search 5)Jeff is tired of the numerous breakdowns and peeling paint on his old car. When Jeff begins to think actively about his car in this way, which of the following cognitive decision-making process steps is Jeff going through? problem recognition 6)A consumer who uses a few simple decision rules to arrive at a purchase decision is using which of the following? habitual decision making 7)A mental or problem-solving shortcut to make a purchase decision is called a(n) ________. heuristic 8)When the ________ rule of decision-making is used, the brand that is the best on the most important attribute is the one selected. lexicographic 9)The alternatives actively considered during a consumer's choice process are the ________ set. consideration

10)Les just bought a megaphone of root beer. As he drinks from the giant cup, he eventually becomes full. One of his friend's comments, "If you don't stop drinking that stuff, you will get sick." Les replies, "Hey, I bought it, and I am not going to waste one drop of it." Les's behavior could best be described by which of the following mental biases? the sunk-cost fallacy quiz 3 1) In a culture production system, the communications subsystem ________. gives meaning to new products and provides a symbolic set of attributes 2)Kyle liked to think he could program anything digital. He created a new video game, and a major industry firm wanted to buy it from him. He was bothered by their insistence that he modify the game by including a popular product's logo on the clothing of his main character. In this example, Kyle is concerned about the practice of ________. advergaming 3)All of the following are subsystems in a culture production system EXCEPT ________. marketing subsystem 4)Sharon is upset with her secretary. Though everyone in the office agreed not to give Christmas presents this year, Sharon's secretary gave her an expensive bottle of perfume. Which of the following best identifies the source of Sharon's feelings? the reciprocity norm 5)Country singers Marty Stewart and Travis Tritt and their record label decided to change the culture of the Country and Western music scene. With their now famous "No Hats" tour, the singers abandoned conventional country and western fashion (they threw away their hats, let their hair grow long, and wore t-shirts) and tried to appeal to larger and younger audiences with a grinding, sexy message. The process that these singers went through is best described as a ________. culture production system (CPS) 6) In the cultural production process, the people who control the flow of information between producers and customers are called ________.

cultural gatekeepers 7)Promoters attempt to have their products shown prominently in full-length films. This type of promotion is referred to as ________ product placement 8)What do we call the learning process when we learn the beliefs and behaviors endorsed by our own culture? enculturation 9)Culture is best described as society's _______ personality 10)Researchers primarily see the gift-giving ritual as one of ________ exchange economic QUIZ 4 1)According to Weber's Law, the ________ the initial stimulus, the greater a change must be for people to notice the change stronger 2)The minimum difference that can be detected between two stimuli is known as the _______ j.n.d. (just noticeable difference) 3)In the process of ________, certain properties of a stimulus evoke a schema priming 4)A new Green Giant ad campaign relied on the ________ when it used a redesigned package for Green Giant products that showed the Green Giant in a "sea of green." It was felt that the Green Giant products were now unified under a common design banner principle of similarity 5)When Jane shops, she must feel the fabric of any potential clothing buy before she even bothers to see what the design is. She has a high need to touch. Which sense system is important to Jane in her clothing shopping?

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haptic 6)A retailer decides to reduce the price of a sport coat that normally costs $98. The reduction in price is $3. The storeowner believes that the reduction will catch the eye of the value shopper. If the sport coat does not sell, the retailer might wish to consider which of the following before making another price change? weber’s law 7)Which of the following is NOT one of the three stages of the process of perception? adaptation 8)The immediate response by our eyes, nose, mouth, or fingers to such basic stimuli as light, color, sound, odor, and texture is called _____ sensation 9)Size, color, position, and novelty are all strategies for creating which of the following contrast 10)Which of the following comes closest in characterizing the concept of hedonic consumption? Kim can never buy fashionable clothes without looking carefully at their construction and then feeling the quality of the cloth with her fingers 11)The ________ threshold refers to the minimum amount of stimulation that can be detected on a sensory channel absolute 12)_______ roughly means whole, pattern, or configuration; this perspective is best summarized by the saying "The whole is greater than the sum of its parts. Gestalt 13)The field of ________ examines the correspondence between signs and symbols and their role in the assignment of meaning semiotics 14)Our brains tend to relate incoming sensations to others already in memory, based on some fundamental organizational principles. These principles derive from ________, a school of thought

that maintains that people interpret meaning from the totality of a set of stimuli rather than from any individual stimulus Gestalt psychology 15)______ occurs when a stimulus is below the level of an individual's awareness subliminal perception 16)The process by which people select, organize, and interpret sensory information is called _____ perception 17)______ refers to the extent to which processing activity is devoted to a particular stimulus attention 18)When we ________ products, we evaluate them using schemas we typically apply to classify people anthropomorphize 19)When a gas station blows "fresh coffee smell" around the gas pumps to tempt customers to come inside for a cup, the gas station is using a form of ________ marketing to influence customers sensory 20)Mary Nabholz travels the same way to work every day. She notices advertisements in store windows when the ads first go up. However, after a few days, Mary no longer pays any attention to these ads because they have become familiar. Which of the following personal selection factors is affecting Mary Nabholz's response to the ads? adaptation QUIZ 5 1)John wants to teach his dog to do tricks such as "sit up," "roll over," and "fetch a stick." By systematically rewarding his dog for responding in the correct way, John is able to accomplish great progress over a 30-day period. John was able to teach his dog using which of the following learning processes? instrumental conditioning 2)Another name for instrumental conditioning is ________ conditioning operant

3)A woman no longer receives compliments on the perfume that she wears. In learning terms, the stimulus-response connection has weakened. Which of the following processes best explains what has occurred in the example? extinction 4)A sales manager pays a bonus to new trainees when they develop a good sales prospectus. Later, after the trainees have completed two months of training, the manager pays a bonus only for an actual sale. The manager is applying what process of instrumental conditioning to help the trainees be productive in their sales careers? shaping 5)If a woman gets compliments after wearing Obsession perfume, she is more likely to keep buying the product and wearing it. What type of instrumental conditioning has occurred in the situation? positive reinforcement 6)In instrumental conditioning, what is the distinction between negative reinforcement and punishment? Negative reinforcement occurs when a negative outcome is avoided, while punishment occurs when an action causes a negative outcome 7)Classical conditioning takes place when a(n) ________ is continuously matched with a(n) ________ conditioned stimulus; unconditioned stimulus 8)_______ was first demonstrated in experiments performed on dogs by Ivan Pavlov, a Russian physiologist doing research on digestion in animals classical conditioning 9)What mechanism is used when a consumer learns to perform responses that produce rewarding outcomes? Positive reinforcement 10)Claudia Norman, a marketing consultant, recommended that brand equity for a new environmentally-friendly product could be established by giving initial customers free memberships in the Sierra Club organization. Claudia used which of the following in her recommendation? Instrumental conditioning

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QUIZ 6 1)The ideal self is a person's conception of how she ____ would like to be 2)The ________ summarizes the beliefs a person holds about his own attributes and how he evaluates the self on these qualities. self-concept 3)The extended self is comprised of _______ external objects we consider a part of us 4)Tracy, who named her car Sophie, talks to her friends about the personality traits of her car. Tracy has ________ her car anthropomorphized 5)What theory of personality suggests that one person differs from another because of a number of different characteristics such as introversion or extroversion? trait theory 6)Through the process of ________, people try to "manage" what others think of them by strategically choosing clothing and other products impression management 7)_______ refers to the positivity of a person's self-concept self-esteem 8)Many ________ cultures stress the importance of a collective self , in which an individual's identity is derived in large measure from his or her social group Eastern 9)In a Freudian interpretation, which of the following is most closely associated with the pleasure principle? the id BUSCAR QUIZLET PARA MAS!! 10)______ refers to a person's unique psychological makeup and how it consistently influences the way a person responds to his or her environment

personality

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