Question 24
Which of the following statement is true with regard to consumer purchase decision-making process?
Selected Answer:
All of the listed options are true.
Answers:
Internal and external influences may prompt the consumer to abandon the purchase process.
Irrespective of the product or service being bought, consumer purchase decision-
making is a complex process requiring buyers to go through all 5 stages of the process.
A satisfied customer will always share his/her positive experience with others therefore marketers must do anything and everything to create satisfaction.
If a consumer has invested a lot of time in evaluating alternatives, he/she will not experience post-purchase anxiety.
All of the listed options are true.
Question 25
Which of the following is unlikely to help an automotive manufacturer move its brand from consideration set to the choice set?
Selected Answer:
Offering cash rebates redeemable only at the manufacturer’s franchised dealerships.
Answers:
Offering cash rebates redeemable only at the manufacturer’s franchised dealerships.
Including low-cost vehicle maintenance plan when promoting vehicles.
Providing free trade-in value for potential customers’ current vehicle.
Offering free vehicle history report, such as Carfax, to win buyers’ trust.
Partnering with various financial institutions to offer low-interest financing to qualified buyers.
