Question 16
Every time Katie wants to eat salad for lunch, she and her friends go to Sweet Tomatoes, but if she's craving dessert, she heads straight to The Cheesecake Factory. In making these choices, she relies on a(n)
Selected Answer:
internal search for information.
Answers:
internal search for information.
perceived benefits analysis.
exceptional marketing campaign.
external source of information.
external locus of control.
Question 17
________ is composed of all parties who participate in the purchasing decision-making process and share common goals and risks associated with their decisions.
Selected Answer:
The buying center
Answers:
The marketing sales team
The buying center
The logistics center
Strategic management
Engineering support
Question 18
Joe is a computer service technician. People in his neighborhood usually depend on his suggestions for purchasing any computer accessory or hardware, as they believe that he has access to far more information on computer technology than the average consumer. The neighbors are also aware that Joe has the required knowledge and background for understanding the technical properties of the products. Within this context, Joe can be called a(n) ________.
Selected Answer:
opinion leader
Answers:
transactional leader
role model
international marketer
opinion leader
