marketing 300 exam 4

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School

University of Alabama *

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300

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Marketing

Date

Feb 20, 2024

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pdf

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Uploaded by DoctorMusicOtter3

mkt 300 exam 4 Study online at https://quizlet.com/_e5mxbb 1. The supply chain begins with ___________________ and ends with __________________. raw materials finished goods 2. a marketing channel is defined as a group of individ- uals and organizations that _____________________ directs the flow of products from producers to cus- tomers 3. Starbucks has an agreement with PepsiCo through which Pepsi distributes Starbucks' coffee drink, Frap- puccino, to grocery stores and other retail outlets. This is an example of ____________________ a strategic chan- nel alliance 4. companies are increasingly using __________________ to respond to changing con- sumer preferences to be able to buy a product wher- ever and whenever they desire multichannel dis- tribution 5. having products available when customers want them creates __________________ time utility 6. Katerina fell in love with a pair of shoes she saw Lizza wearing on Instagram. Katerina immediately went to the Zappos app on her phone, found the shoes, and ordered them herself. in this case Zappos is providing ______________ utility. place 7. large retailers such as Macy's and Kohl's are most likely to participate in which marketing channel? producers to retail- ers to consumers 8. eliminating a wholesaler from a marketing channel will not _________________________ not eliminate the functions per- formed by that wholesaler 9. Pandora and Spotify allow users to listen to music through the Internet or other device. Pandora and Spotify are engaging in ___________________ digital distribution 10. convenience store 1 / 6

mkt 300 exam 4 Study online at https://quizlet.com/_e5mxbb a small self-service store that is open long hours and carries a narrow product mix in an expedient location is best described as a __________________ 11. Michael's, PetSmart, and Staples are all examples of category killers 12. a shopping center that contains stores owned by man- ufactures who make a special effort not to conflict with traditional retailers is a(n) __________________ outlet shopping center 13. Eva went to shop at a local store called Oscar's, but found out that if she wanted to take advantage of their low prices, she would have to become a member. Oscar's is an example of ________________ warehouse clubs 14. a large retailer selling food and most routinely pur- chased consumer products is a(n) ________________ superstore 15. the kinds of products being sold and the availability of public transportation are both factors that influence a retailer's decision about ______________ location 16. the selling of merchandise in machines is generally called ________________ vending 17. _______________ is best characterized as transac- tions in which the buyer intends to consume the prod- uct through personal, family or household use. retailing 18. an open-air shopping center that features upscale specialty, dining, and entertainment stores, usually owned by national chains, is generally called a(n) _______________ lifestyle shopping centers 19. category killers compete primarily on the basis of _____________ low prices and enormous product availability 20. when Hershey introduced Hershey's Cookie Layer Crunch, it promoted directly to consumers and told pull 2 / 6

mkt 300 exam 4 Study online at https://quizlet.com/_e5mxbb them to ask for the product at their favorite stores. this is an example of a ______________ policy 21. communication through the use of annual reports, event sponsorships, and new stories is referred to as __________ public relations 22. promotional efforts designed to reduce the risk to consumers for using a product for the first time seek to ______________ encourage prod- uct trial 23. Toastie's offers customers a card that allows them to have a free sandwich or wrap for every seven that have been purchased and provides various discounts throughout the year. the primary promotional objec- tive of programs such as this is __________ retaining existing customers 24. product placement in television shows is becoming increasingly important due to ______________________ consumers' greater ability to screen advertisements 25. by promoting the fact that avocados are good for you and can be used to make tasty snacks, the California Avocado Grower's Exchange attempted to stimulate __________________ demand for their product 26. Sofia is driving to work on I-95 and notices a billboard for new salads at Wendy's. she reads the message and sees the pictures of the new salads. in this case, Sofia is the __________________ and Wendy's is the _______________ of this communication receiver source 27. when ASICS gives a portion of its profits to prostate cancer research for every pair of blue-themed Gel-Cumulus shoes sold, it is engaging in ____________________ cause relat- ed-marketing 28. anything that reduces the accuracy and clarity of com- munication is called ______________ noise 3 / 6

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mkt 300 exam 4 Study online at https://quizlet.com/_e5mxbb 29. the two major types of product advertising are ________________ and _____________ pioneer competitive 30. a major benefit of using event sponsorship is that it ___________________ raises brand expo- sure and aware- ness 31. recognition and recall tests are posttest methods based on ____________ how well con- sumers remember advertising 32. Dial Soap's advertising slogan "Aren't you glad you use Dial? Don't you wish everybody did?" exemplifies the use of ________________ advertising reinforcement 33. a schedule in which advertisements run for set peri- ods of time, alternating with periods in which no ads are run is known as ________________ flighting 34. reinforcement advertising is primarily targeted at ___________________ the current users of a particular product 35. after the advertising budget is determined, the next step in creating an advertising campaign is ___________________ developing the media plan 36. _________________, ____________________, and ____________________ are forms of competitive ad- vertising. comparative, re- minder, reinforce- ment 37. the increase in __________________ is helping to re- duce the cost of advertising for marketers and making advertising more frequent in mobile games and social media digital technolo- gy/media 38. Pioneer advertising is most appropriate during the ______________________ stage of the product life cy- cle introductory 4 / 6

mkt 300 exam 4 Study online at https://quizlet.com/_e5mxbb 39. _______________ are items offered free or at minimal cost as a bonus for purchasing a product premiums 40. ________________ is the percentage of customers that stop using a product in a specific time period customer churn rate 41. a television advertisement for Miracle-Gro lawn fertil- izer indicates that the product is available at Home Depot and Lowe's. this form of sales promotion is called a(n) _______________________ dealer listing 42. the fact that customers may buy "forward," or buy large amounts that keep them supplied for many months, is a drawback of __________________ buying allowance 43. when Coach agrees to pay Dillard's a certain propor- tion of the cost of providing television advertising and Sunday newspaper sales fliers emphasizing Coach purses, Coach is offering ________________ cooperative adver- tising 44. a salesperson finds and analyzes information about each prospect's specific product needs, current use of and feeling about brands, and personal character- istics during ____________ the preapproach 45. the stage of personal selling process in which the salesperson attempts to make a favorable impression, gather information about the customer's needs and objectives, and build a rapport with the prospective customers is called _______________________ making the pre- sentation 46. Amy's Ice Cream offers its customer a stamp card that allows them to collect stamps for each purchase and then receive a free ice cream after they have filled an entire card with stamps. this is an example of a ___________________ frequent user in- centive 47. a support salesperson who usually advises cus- tomers on product characteristics and application, technical sales- people 5 / 6

mkt 300 exam 4 Study online at https://quizlet.com/_e5mxbb system design, and installation procedures is a(n) ______________________ 48. during the personal selling process, a salesper- son, if possible, should handle objections when _____________________ they arise 49. the Subaru Outback "Where the Heart Is" ad we watched in Chapter 16 is an example of ____________________ advertising institutional 50. as we discussed in the Chapter 13 lecture, the Dunkin Donuts gift card is an example of ___________________ utility created by marketing channels possession 6 / 6

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