MAT Exericise 1(1)

docx

School

Baruch College, CUNY *

*We aren’t endorsed by this school

Course

9759

Subject

Marketing

Date

Feb 20, 2024

Type

docx

Pages

Uploaded by ambar201425

MAT Exercise 1: Table of Contents 1 Table of Contents 2 Playbook Exercise 1: Identifying, Mapping, and Planning for Stakeholders 3 Step 1: Visualize Customer Centricity in Your Organization 3 Step 2: Identify Relevant Stakeholders 4 Step 3: Map Relevant Stakeholders 5 Step 4: Create an Engagement Plan for Relevant Stakeholders 6 Week 1 Key Takeaways 7 MKT 9759 Page 1 | 6

MAT Exercise 1: Identifying, Mapping, and Planning for Stakeholders One of the goals of this course is to help you develop a number of initiatives that can be implemented in your organization. This assignment will help you identify, analyze, and make plans for key stakeholders that could impact the success of these initiatives. This assignment consists of the following four steps: 1. Visualize customer centricity in your organization 2. Identify relevant stakeholders 3. Map relevant stakeholders 4. Create an engagement plan for each stakeholder This is a required activity and counts toward course completion. Step 1: Visualize Customer Centricity in Your Organization What might customer centricity look like in your organization? Take a few moments to jot down your thoughts in the space below: MKT 9759 Page 2 | 6

Step 2: Identify Relevant Stakeholders Consider the various stakeholders in your organization. Who are you most likely to need support from to implement customer-centric initiatives? Use the following table to identify the key internal and external stakeholders who could impact the success of your initiatives: Internal stakeholders External stakeholders MKT 9759 Page 3 | 6

Your preview ends here

Eager to read complete document? Join bartleby learn and gain access to the full version

Access to all documents
Unlimited textbook solutions
24/7 expert homework help

Step 3: Map Relevant Stakeholders Use the Power/Influence Grid below to help you determine to what degree you should seek to engage with your stakeholders in your initiatives. To map your stakeholders, consider the level of power and influence that each has over the success of your initiatives. Map each stakeholder identified in Step 2 into the appropriate quadrant below and note to what extent they should be engaged. MKT 9759 Page 4 | 6

Step 4: Create an Engagement Plan for Relevant Stakeholders Now that you’ve determined to what extent each stakeholder should be engaged, consider how their individual motivations might influence the way they perceive your initiatives. Are they more likely to support or oppose your initiatives? Based on the factors you’ve considered, what should your engagement strategy be for each of these stakeholders? Use the table below to help you plan. Stakeholder To what extent should this person be engaged? (See grid in Step 3) What are this person’s motivations? Are they more likely to support or oppose your efforts? What is your plan to engage this person in your initiative? MKT 9759 Page 5 | 6

Week 1 Key Takeaways Notes Key methodologies, ideas, and insights Glossary Key terms and definitions Questions Topics and ideas to explore further Key Takeaways Your three main takeaways from this week MKT 9759 Page 6 | 6

Your preview ends here

Eager to read complete document? Join bartleby learn and gain access to the full version

Access to all documents
Unlimited textbook solutions
24/7 expert homework help

Related Documents

Marketing Lecture Notes.docx

WK8AssgnJacksonM.docx

Weaver unit 8 assigment military.docx

CH 9.J.pptx

CH 02.P.docx

Chapter 1- Pre-class quiz.docx

Unit 2 Assignment.docx

Unit 8 Assignment.docx

ASGN Goal Seek and Social Media UPDATED Spring24.docx

Component 2.pdf

marketing 300 exam 4.pdf

MKT 300 Test 3.pdf

Recommended textbooks for you

Management, Loose-Leaf Version

Management

ISBN:9781305969308

Author:Richard L. Daft

Publisher:South-Western College Pub

Understanding Management (MindTap Course List)

Management

ISBN:9781305502215

Author:Richard L. Daft, Dorothy Marcic

Publisher:Cengage Learning

MARKETING 2018

Marketing

ISBN:9780357033753

Author:Pride

Publisher:CENGAGE L

Principles of Management

Management

ISBN:9780998625768

Author:OpenStax

Publisher:OpenStax College

SEE MORE TEXTBOOKS

Recommended textbooks for you

Management, Loose-Leaf Version
Management
ISBN:9781305969308
Author:Richard L. Daft
Publisher:South-Western College Pub
Understanding Management (MindTap Course List)
Management
ISBN:9781305502215
Author:Richard L. Daft, Dorothy Marcic
Publisher:Cengage Learning
MARKETING 2018
Marketing
ISBN:9780357033753
Author:Pride
Publisher:CENGAGE L
Principles of Management
Management
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax College