Unit 2 Assignment

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Purdue Global University *

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MISC

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Marketing

Date

Feb 20, 2024

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docx

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Uploaded by SargentMoon12805

Evaluate primary and secondary resources for research by answering the following: a. Define primary research and discuss the advantages and disadvantages of the different types of primary research. b. Define secondary research and discuss the advantages and disadvantages of the different types of secondary research. By definition, primary research is information collected from a direct source and secondary research is data that is compiled from another source (SOUUUUUUURCE) . An example of primary research indludes items such as government agencies like the IRS or Census, consumer serveyes or polls, annual reports, and original data reports where secondary research examples are reports on data collected by another source, graphs or charts based on data, articles on interviews with those who may have done the primary research themselves, or books that analyze or evaluate data by another source ( SOUUUUUUUUUURCE). In the world of business, it is important to understand and know how to effectively use primary and secondary research. Each of these researches has their own advantages and disadvantages. An advantage from performing primary research is the researcher has full control on the data they wish to observe and collect. (SOURCE DATA COLLECTION). f

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