MKT 300 Test 3

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School

University of Alabama *

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300

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Marketing

Date

Feb 20, 2024

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marketing 300 - test 3 Study online at https://quizlet.com/_dyb4ir 1. the internet can be referred to as a _____________ medium because users determine which websites they are going to view pull 2. internet sites that allow users to share photos, videos, and podcasts are called _____________ media-sharing sites 3. Delta Airlines encourages customers to post reviews on its company website to Facebook page in the hopes of increasing the company's ______________ credibility 4. devices that trigger a retailer's app to display custom messages and promotions are known as _______________ beacon technolo- gy 5. two trends that have caused consumer-gen- erated information to gain importance are ____________________ and ____________________ increase of con- sumers sharing their opinions through digital me- dia the consumer's mistrust of infor- mation from cor- porations 6. ________________ allows customers to express their needs and wants directly to a company in response to its marketing communications interactivity 7. marketers' ability to obtain digital information is re- ferred to as _____________ accessibility 8. the ability of a marketer to identify customers before they make a purchase is called _________________ addressability 9. __________ that can allow almost real-time measure- ment and evaluation should be embedded at the onset of a social media strategy key performance indicators (KPIs) 10. control 1 / 6

marketing 300 - test 3 Study online at https://quizlet.com/_dyb4ir due to external pressures and concerns for privacy, Yahoo now has an opt-out option for internet-based advertising. this is an example of a(n) ______________ 11. home depot has an iOS program that allows users to match colors in photographs with the store's selection of carpets. this is an example of a(n) ______________ application (app) 12. __________________ refers to the strategic process of distributing, promoting, and pricing products, and discovering the desires of customers using digital media and digital marketing electronic market- ing 13. the _________________ consists of a product's funda- mental utility or main benefit and usually addresses a fundamental need of the consumer core product 14. a(n) ______________ is a tangible physical entity product/good 15. although sergei's grandfather still prefers using a land line, he just bought his first cell phone. sergei's grand- father is most likely oriented toward the past and is a member of the _________________ group laggards 16. a(n) ____________ signifies that the owner has ex- clusive use of a brand and other are prohibited from using it trademark 17. the three levels of brand loyalty from strongest to weakest are: insistence preference recognition 18. the stage of the product life cycle when marketers consider eliminating products that are not contribut- ing to profitability is the ____________ stage decline 19. if Glade, which markets Glade scented Plug Ins and Glade scented candles and wax melts were to intro- duce Glade laundry detergent and dryer sheets with brand-extension 2 / 6

marketing 300 - test 3 Study online at https://quizlet.com/_dyb4ir the same scents, this would be called ______________ branding 20. minerals, chemicals, timber, and agricultural products are considered ____________ raw materials 21. an individual knows that a product exists, but has little information regarding the product and does not seek additional information. this person is in the _____________ stage of the product adoption process awareness 22. a package of aluminum foil on the shelf at Safeway has only a white package with black letters stating "aluminum foil." this product is an example of a _____________ brand generic 23. the Target bullseye is a classic example of a(n) _______________ brand mark 24. brand name awareness is an important element of brand equity because a familiar brand is more likely to be in a customer's ____________ than an unfamiliar brand consideration brand 25. Coca-Cola offers a line of soft drinks that includes Coca-Cola, Diet Coke, Coca-Cola Zero, Sprite, and Fanta. these drinks best illustrate Coca-Cola's prod- uct mix _____________ depth 26. adrienne has gone to the store for a new backpack. she looks for the same brand she has always bought in the past but notices that the backpack is now avail- able in a variety of new colors. the backpack has undergone a(n) __________________ modification aesthetic 27. personal trainers cannot complete their work without their clients present because of the _____________ feature of services inseparability 28. heterogeneity 3 / 6

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marketing 300 - test 3 Study online at https://quizlet.com/_dyb4ir the fact that the first massage gretchen gives each day is better than the last massage demonstrates the _____________ of services 29. modifying a product to have ________________ may enable a company to charge a higher price by creating customer loyalty and lowering customer sensitivity to price increase/higher product quality 30. an American Airways flight from dallas to houston was full, and the tickets were more expensive than the almost-empty American Airways flight from chicago to phoenix. this is an example of ______________ service pricing? demand-based 31. marketers of a particular brand of ice cream have de- cided to delete their line of ice cream bars. they will do so by letting the product decline and not change the current marketing strategy. this method of deletion is called _____________ phase-out 32. in production modification, three conditions must be met to improve a firm's product mix: the prod- uct must be modifiable, customers must be able to perceive that a modification has been made, and ______________________________ modification should make the make the product more consistent with customer's desires 33. after building a prototype of his new device, barry is asked to conduct rigorous functional testing to see if the device meets performance and safety qualifi- cation. this is a part of the _____________________ phase of the new product development process screening 34. brittany recently moved to a new city and is trying to find a new mechanic to do maintenance and repair on her car. she visits several places to judge their overall appearance, cleanliness, and organization and finally chooses a mechanic. brittany was trying to overcome the ________________ aspect of service intangibility 4 / 6

marketing 300 - test 3 Study online at https://quizlet.com/_dyb4ir 35. if Best Western bundles its rooms with services such as free local phone calls, cable television, wireless internet access, and complimentary breakfast, these services are known as _________________ services supplementary 36. bethany and joseph are preparing budgets for a new product as well as finalizing plans for the full-scale marketing and manufacturing of the new UtiliBot. they are in the _________________ phase of the new-prod- uct development process commercialization 37. larissa is a concert promoter who works for singer morgan wallen. she works very hard to make sure most of morgan's concerts are sold out because she understand the concept of _________________ which means that if the tickets are not sold, seats will remain empty and they can never be sold to anyone again for that specific concert perishability 38. in the chapter 11 lecture, Colgate Calming Clean toothpaste with hemp seed oil was an example of a(n) ________________ line extension 39. advertisements for Suave shampoos emphasize that other shampoos may cost more but don't work any better than Suave. in this example, Suave is compet- ing on the basis of ________________ price 40. if Florida Gas and Electric increased its rates by 10% and experienced a 2% reduction in the demand for power, the demand would be _______________ inelastic 41. Adidas is establishing a _______________ pricing ob- jective to maintain or increase its product's sales in relation to total industry sales market share 42. for most products, a(n) _________________ relation- ship exists between the price of a particular product and the quantity demanded inverse 5 / 6

marketing 300 - test 3 Study online at https://quizlet.com/_dyb4ir 43. a measure of sensitivity of demand in relation to changes in price is ________________ elasticity of de- mand 44. Food King grocery stores offer candy bars in the checkout lanes for $0.99 rather than $1.00. this use of _________________ pricing should help increase sales of the candy bars odd-number 45. executives in japan decided to price Lexus luxury cars in the united states at $55,000 while pricing them at $66,000 in their own country. this is an example of _______________ secondary-mar- ket pricing 46. a problem associated with __________________ is that consumers can predict when prices will be low- ered and delay purchases until that time periodic discount- ing 47. if Norwegian Cruise Lines increased the price of its seven-day cruise package by 10% and, as a result, experienced a 20% decline in customer bookings, Norwegian's demand would be _________________ elastic 48. Dunlop managers notice that when the number of tires the company sells increases from 1,000,000 to 1,000,001, total revenue rises $35. the $35 represents the firm's _________________ marginal revenue 49. if Acer uses __________________ pricing for its newest Chromebook, it is probably most interested in obtaining market share; and it is assuming penetration 50. a product that has more features than those of its competition, or that is perceived to be of higher qual- ity, warrants using a(n) _________________ pricing strategy premium 6 / 6

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