Chapter 1- Pre-class quiz

docx

School

Douglas College *

*We aren’t endorsed by this school

Course

1120

Subject

Marketing

Date

Feb 20, 2024

Type

docx

Pages

Uploaded by ProfessorSnakePerson495

Your Answer Correct Answer What is the best similarity between the sales orientation and the market orientation? The customer-centered focus The desirability of any and all customers The expected number of sales from a single customer The demand for products and services v Your answer is correct. A company that is committed to reducing its carbon footprint by becoming more eco-friendly is engaging in which market orientation? Marketing Production Social Environmental Your Answer Correct Answer The combination of benefits forming a value proposition will do what? Appeal to some groups of customers but not all. Maximize sales. Maximize value for all potential customers. Appeal to the maximum amount of customers. 4 Which of the following statements accurately describes marketing research? Sales numbers are the most valuable measures of marketing performance. Good marketing means repeating the same risks. A good marketing plan is the foundation for good marketing research. Marketing researchers should act like naive scientists.

Haruko is studying art at a local university and working as a veterinarian’s assistant. To make extra money. she started creating one-of- a-kind sketches of her friends’ pets. Now Haruko sells her services at the veterinarian’s office and in an online shop. Which of the following best describes Haruko's target market? Online shoppers Veterinarian clients Friends Pet lovers What is the ultimate goal of marketing? Selling the most product or service Influencing customers’ needs Earning the greatest profit for the company Creating product demand 7 The information Delta Airlines’ Frequent Flyer Program gathers from their customer relationship management enables them to strengthen the relationship between the airline and the customer. create an effective social media campaign. enhance the customer experience of the passengers. develop new sales promotions. 8 At last year's farmer’s market, Kelsi sold every one of her jars of homemade salsa. Her customers raved over her four different flavour combinations and were thrilled by her affordable prices. This year, Kelsi stocked 32 different flavour combinations and kept prices the same. Her sales slowed considerably. What is the most likely reason? Kelsi did not provide adequate customer service. Kelsi did not advertise her salsas effectively. Kelsi's customers were turned off by her low prices. Kelsi's customers experienced brain fatigue when confronting so many choices. 9 Testing an idea to see if it is effective requires: employing an outside, non-biased research firm. a method of separating out the effect of luck on the test. a series of tests with constantly changing measures. a specific goal against which to measure the outcome. 10

Spiro has a new job at an office with no viable public transportation options. After some research, he decides to purchase a motorcycle. A salesperson at a local dealership makes the very expensive Ducati Monster sound so appealing, Spiro eventually purchases one. Which of the following statements most accurately describes this situation? Spiro needed transportation. His demand for a Ducati was controlled by the salesperson at the dealership. Spiro demanded transportation, wanted a Ducati, but had no need for a motorcycle. Spiro needed transportation, wanted a motorcycle, but had no demand for a3 Ducati. Spiro needed transportation and wanted a motorcycle. The salesperson influenced his demand for a Ducati. 11 Offering too many options can lead to which problem for some companies? Suppliers to the company can get confused and send incorrect shipments. It's difficult to keep track of inventory and re-order as certain items are sold out. They can't specialize, leaving them vulnerable to competition. Your target market. by definition. prefers limited options. 12 As the Canadian economy became more specialized in information technology, what has occurred? Opportunities for future interaction have been minimized. Social media activities originating with businesses have begun to decline. The opportunities for social interaction between consumers and businesses have increased. Levels of social interaction have reached their maximum level and begun to decline. 13 An indicator of good marketing includes which of the following? Taking calculated risks Repeating relevant risks Avoiding experimentation that simply influences perceptions of value Punishing failure 14 Gloria sells tacos for $1.29 each. Her customers tell her they are happy to patronize her business since they are used to paying $1.99 at competing food stands. Gloria is now considering raising prices to $1.49 per taco. In this scenario. what is the customers’ perceived value in monetary terms? $1.49 $0.70 $0.20 $1.29 15

Your preview ends here

Eager to read complete document? Join bartleby learn and gain access to the full version

Access to all documents
Unlimited textbook solutions
24/7 expert homework help

The key to creating perceived value for the customer is reinforcing the purchase decision through relationship building. justifying the cost the customer will pay. highlighting benefits relative to the costs. focusing on the attributes the product delivers to the consumer. 16 Which of the following is true? The relationship between sales and profits is not always clear. Having a lower price is always better. Providing better service leads to higher profits. Having more options available will typically result in higher sales levels. 17 To be successful, marketers have to understand what associated with a particular exchange for a group of customers? perceived value benefits influencers target market 18 When a customer has a strong desire for something and the ability to make the purchase, itis called a demand. need. want. purchase. 19 A key to ensuring that a marketing idea will be successful is for the idea to be easy to implement. be tested. receive proper funding. receive corporate support. 20

Subaru's ability to highlight specific benefits that appeal to their target market helps create astrong. value proposition. persuasive message. perceived value. unique marketing brand.

Chapter 1- Pre-class quiz

Related Documents