Effective Strategies for Social Media Marketing Success

Running Head: SOCIAL MEDIA AND MARKETING 1 Social Media and Marketing Name: Institution

SOCIAL MEDIA AND MARKETING 2 Abstract What is social media marketing? Social media marketing is the simply the use of marketing with other technological concepts and techniques to achieve specific goals for a company. This is where you build a business through many media, like videos and blogs, because these give your company exposure. Examples of common social media platforms are Facebook and Twitter. They are both used by marketers. Therefore, when marketers use such these media platforms to get customers, it is referred to as social media marketing. This article will dig into details on how to market on social media and how do be successful doing it. Keywords : Social media, marketing, business

SOCIAL MEDIA AND MARKETING 3 Social Media and Marketing Not very many businesses are using the internet. When used well, it can be very beneficial since it will increase the number of customers. Social media marketing will work well if you create links to your Facebook, YouTube and Twitter among other accounts. This will help you get a wider range of clients ( Galuba& Kellerer, 2010). When marketing on social media m ake the advertising simple to increase your sales on social media. Be patient as you wait for the magical increase in sales through social media marketing. Of course you can’t do that in a day or even a month. You will get followers with time (ML Antheunis, 2013). Since social media technology keeps changing, you need to be informed as soon as any change arises. You also need to be social will make you successful. However, marketing on social media is getting some setbacks. Let us look at some of them. 1. Internet availability. For one to advertise market on social media, you have to be accessed to internet. Not all areas have strong internet coverage. When it is poor, it becomes a shortcoming.

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SOCIAL MEDIA AND MARKETING 4 2. Language barrier When marketing on social media, you target worldwide clients. We have very many languages that not everyone can be able to communicate in the very many languages. Therefore it becomes difficult to get many customers because not everyone will understand the used language. 3. Unawareness. Unawareness is a barrier to social media marketing. Not everybody is aware of the advantages of social media including marketing. When you market, not everyone will get the message or even the idea of checking what is marketed on social media. Conclusion Social media has come with many advantages. Apart from being a social forum, it has also been used to market. It is a very helpful forum since you can market to very many people at the same time. With so many advantages, it has some disadvantages which we cannot run away from including unawareness, language barrier and internet unavailability. These tips will make you successful as you market your business on social media. It will enable you to beat your competition. Keep on checking on technology changes that come up. Be social and make things simple during marketing on social media.

SOCIAL MEDIA AND MARKETING 5 References Antheunis ML (2013). Social Media, Barriers and Expectations Galuba, Kellerer, (2010). AlgorithMS and Data Structures: 7 th International Workshop, WADS 2001 Providence, RI, USA, 2010 Proceedings Maiyo JL (1985) Challenges in Social Media

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