Cidir Herb Hair Product Analysis

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Nov 24, 2024

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1 Cidir Herb Hair Product Analysis Student Name University Professor Date

2 Introduction Over the years there has been the need to fill a gap in the market by supplying an herbal care product that combines the advantages of conventional herbs with a luxurious oriental scent (Saraf, Jharaniya, Gupta, Jain & Saraf, 2014). The goal of this market research project is to determine if it would be feasible to introduce a line of upscale scented herbal hair care products that feature the perfume of the oriental herb "Cidir." The extraordinary organic hair care products from Cidir serve as an acknowledgment to nature's amazing power. It has been a beauty secret for generations since Cidir is renowned for its ability to promote hair growth, stop hair loss, and cure split ends. Its effectiveness is derived from its organic essence, which has been cultivated using rigorous preparation and time-honored methods. The product's unique selling proposition focuses on resolving the issue of unfavorable herbal odors, improving the perception of herbal hair care, and maximizing the advantages of herbal herbs. Market Analysis There has been a clear trend in recent years toward customers seeking out more natural, wellness-oriented items. A rise in demand for hair care products with recognized, natural components has been made possible by this trend. Additionally, customers are looking for activities that encourage unwinding and emotional wellness. Products with natural ingredients are becoming popular because of their capacity to promoting proper hair growth. A significant obstacle still exists in the herbal hair care business, nonetheless, as many customers are reluctant to use these products because of the persistent problem of overpowering, lasting scents.

3 Consumer Perspectives According to Gubitosa, Rizzi Fini & Cosma, (2019), there are two problems with using traditional herbal hair care products. First off, the strong smells associated with these goods frequently turn away potential customers, negating whatever benefits they could have. Second, consumers have a strong desire for a more luxurious hair care experience, even when it comes to their hair care options. Consumers have clear preferences for items made with natural components because they believe these products have properties that promote their hair overall wellbeing. As people become more aware of the benefits of this product such as prevention of hair loss its is obvious that the product will have an appeal to them. Product Proposition The suggested product line aims to offer a comprehensive response to the issues and desires of consumers that were previously described. The items in this collection will include shampoos, conditioners, serums, and hair treatments, all of which have been carefully prepared using the herb "Cidir." In addition to the herbal infusion's health advantages, the product will stand out thanks to the addition of a luxurious oriental smell. Combining the advantages of scented hair herbal care with the all-encompassing advantages of conventional herbal therapies is at the core of our USP. This innovative approach resolves the issue of bad odor that has long plagued herbal hair care products while also fostering a positive association between mental wellness and hair health. Market Prospects There is a sizable opportunity to meet the rising demand for natural hair care products and holistic well-being. The business may capitalize on this desire and establish itself as a player

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4 in an underserved market by creating a luxury scented herbal hair care brand. This product line, which taps into the relationship between herbal products and luxury experiences, has the potential to strike a chord with a wide range of consumers. Marketing Techniques A focus on the product line's function as a high-end hair care routine will be made when presenting it, fitting in well with the demand of contemporary consumers for occasional moments of indulgence. The business may attract customers that are actively looking for hair wellness through their hair care routines by emphasizing the benefits that the products offer. A well designed digital marketing campaign will serve as the centerpiece of the product line's promotion. This campaign will make use of a variety of media channels, including social media, videos, and blogs, to successfully spread the word about the advantages of the product and its distinctive fragrant fragrance. Additionally, educational information that offers insights into the qualities of the "Cidir" herb and the science of aromatherapy will be crucial in fostering customer awareness and trust. Cidir Hair Product Consumption, Customer Needs, and Market Share Analysis Number of Customers and Market Share: When evaluating the potential effect and success of the proposed " Cidir" product, the market size is a crucial aspect to take into account. The target market's whole value, in which the product is anticipated to compete, is represented by the market size. The market size for luxury scented herbal hair care products in the target market for our product entails all possible sales within that group of people. Global sales of organic hair care products were estimated to have reached $1 billion last year, according to industry statistics. This high number indicates the significant customer desire for healthy, natural hair care products. Our target client is a niche

5 group within this worldwide industry that is especially drawn to the combination of opulent smells and conventional herbal care. Chart 1: Potential Customer Interest The distribution of potential buyers' interest in the Cidir hair Product across different internet channels and beauty expos are highlighted in the graph. The graph shows total number of prospective clients contacted via each channel. Facebook: 10000 potential customers Beauty Expos: 8000 potential customers Instagram: 12,000 potential customers Others: 5000 Potential Customers SALES Instagram Facebook Beauty expo Others Chart 2: Market Share Projection The projected market share for product in the first year following debut will be shown in this graph. In contrast to rival products, it would display the anticipated product market share.

6 Cidir Oil Hair Product: 15% Competitor A: Herbal Essence: 30% Competitor B: Aveda: 20% Competitor C: Shea Moisture: 35% CIDIR OIL Herbal essence Aveda Shea Moisture 0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 5 Chart 3: Customer Growth over Time This graph demonstrates the expansion of devoted consumers within the first year following launch. It would keep track of how many customers grow over time as the product becomes more popular .

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7 Sales 1st Qtr 2nd Qtr 3rd Qtr 4th Qtr Trends in Consumption Cidir, a traditional eastern herb with several hair care advantages, has gained popularity recently because of its inherent abilities to encourage hair growth, stop hair loss, and treat split ends. The demand for goods like Cidir-based hair care is rising as consumers look more and more to holistic and naturally sourced solutions. Client’s needs Consumers are actively looking for hair care products with natural, herbal elements. This desire is fully met by Cidir's reputation for providing excellent, organic hair care. Fragrance Enhancement: The main issue with herbal hair care products is the potent, occasionally disagreeable odor. This offers a chance for goods like "Henna TruColour with Oud"

8 to improve the whole experience by combining the advantages of herbs with a pleasant, oriental aroma. Customers are searching for all-encompassing solutions that address both the health and aesthetics of their hair. Cidir satisfies both of these requirements since it encourages hair growth while also reducing hair loss. Cultural and Traditional Significance: Products based on these traditional traditions have a great market appeal in areas where herbal medicines have cultural and traditional importance, such as India and portions of the Middle East. Conclusion In summary, the findings of this research provide a convincing case for the possibility of a high-end brand of scented herbal hair products. The business aims to gain a unique place within the herbal hair care market by successfully resolving the issue of unfavorable herbal scents and harmonizing with the modern customer preferences for natural components and aromatherapy experiences. This unique product idea has the potential for long-term success and favorable brand awareness since it is based on consumer insights and market trends.

9 References Gubitosa, J., Rizzi, V., Fini, P., & Cosma, P. (2019). Hair care cosmetics: From traditional shampoo to solid clay and herbal shampoo, a review. Cosmetics, 6(1), 13. Saraf, S., Jharaniya, M., Gupta, A., Jain, V., & Saraf, S. (2014). Herbal hair cosmetics: advancements and recent findings. World J Pharm Res, 3(2), 3278-94.

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Cidir Herb Hair Product Analysis

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