COM 215 Terms 397

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School

Murdoch University Dubai *

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Course

215

Subject

Marketing

Date

Nov 24, 2024

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docx

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112 . The Bentley Agency places $2,500 in radio spots and $17,500 in television spots for Darnell Insurance in June. For its efforts this month, the agency "traditionally" would receive _____ in compensation from the two media . a. $2,500 b. $10,000 c. $1,000 d. $5,500 e. $3,000 e. $3,000 113 _____ . is a broad set of communication activities used to create and maintain favorable relations between the organization and its stakeholders . a. Advertising b. Trade relations c. A press strategy d. Public relations e. Publicity d. Public relations 114 . Monroe works for NASCAR where his responsibilities include maintaining favorable relationships between the organization and its stakeholders. Monroe is most likely employed in ._____ a. sales b. advertising c. human resources d. public relations e. digital media marketing d. public relations 115 . Which of the following is not a public relations tool ? a. Feature article

b. Company magazine c. News release d. Annual report e. Product sample e. Product sample 116 . Toyota's sponsorship of a major Professional Golf Association tournament would be an example of a(n) _____ tool . a. advertising b. public relations c. sales promotion d. publicity e. personal selling b. public relations

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COM 215 Terms 397

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