JJJJJ

docx

School

Eastern Gateway Community College *

*We aren’t endorsed by this school

Course

203

Subject

Marketing

Date

Nov 24, 2024

Type

docx

Pages

Uploaded by anaelibaldor

As a whole, the Dyson company follows a premium pricing strategy, to align with their premium brand. While prices remain high above that of their competitor's, Dyson knows the value of their products remains superior. They find success in this strategy largely because of their target market, which are typically upper middle class and affluent consumers, and they are more concerned with the quality of their purchases than the price tag. Individuals who use these products for business purposes, such as hairdressers and stylists are going to see the investment in these products as a revenue boost for themselves in the long run. For the most part, these demographics are not going to be overly sensitive to price changes. Additionally, Dyson technologies revolve around innovation and continual development, which costs quite a bit to maintain and grow. Dyson's strategy has so far been successful in generating both sales and revenues. It is my opinion that they should continue to follow this strategy. Customers have come to associate Dyson's products with high quality and esteem; understanding that they will pay a significant amount for their items, but they also know that it will be worth it. I believe that if they were to begin lowering prices, the public would start to doubt whether or not the quality was the same, and unless the prices came down below that of competitors, that doubt would likely drive consumers to buy from other companies as they would perceive Dyson to no longer be at the top of their game.

Discover more documents: Sign up today!

Unlock a world of knowledge! Explore tailored content for a richer learning experience. Here's what you'll get:

Access to all documents
Unlimited textbook solutions
24/7 expert homework help

Related Documents

COM 215 Terms 397.docx

Assessment82.47.docx

Activity 4, MM.docx

PA SMM.docx

Targeting Me_Celebrating Diversity.edited.docx

Cidir Herb Hair Product Analysis.docx

817322622-PHD Research Proposal-2.docx

Assessment82.61.docx

Recommended textbooks for you

Marketing

ISBN:9780357033791

Author:Pride, William M

Publisher:South Western Educational Publishing

Purchasing and Supply Chain Management

Operations Management

ISBN:9781285869681

Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson

Publisher:Cengage Learning

Contemporary Marketing

Marketing

ISBN:9780357033777

Author:Louis E. Boone, David L. Kurtz

Publisher:Cengage Learning

Foundations of Business (MindTap Course List)

Marketing

ISBN:9781337386920

Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor

Publisher:Cengage Learning

Foundations of Business - Standalone book (MindTa...

Marketing

ISBN:9781285193946

Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor

Publisher:Cengage Learning

SEE MORE TEXTBOOKS

Recommended textbooks for you

Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing
Purchasing and Supply Chain Management
Operations Management
ISBN:9781285869681
Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:Cengage Learning
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Foundations of Business - Standalone book (MindTa...
Marketing
ISBN:9781285193946
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning