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Updated 22 Feb 2023
Marketing Venture Challenge
The class will be divided into groups of 2-3. Every student is expected to be part of a group that will analyze,
ideate and develop a marketing plan that will be later presented to the class.
The group project full marketing plan submission will count towards 50% of your total grade. For both grading,
weight will be applied to both quality of the submission and integration of classroom learnings. Collaboration
is expected. Group members may file a Peer Evaluation Form and marks for free riders may be adjusted, thus
affecting their pass/ fail status. Late submission will cause 50% of the grade to be deducted.
Deliverables (Submission through LumiNUS)
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Lean Canvas covering problem, solution, value proposition, marketing channels and others (Week 8)
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Startup pitch deck: ~10 PowerPoint slides (Week 12)
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Reflection journal on career (Week 13)
Academic Honesty & Plagiarism
Academic integrity and honesty is essential for the pursuit and acquisition of knowledge. The University and
School expect every student to uphold academic integrity & honesty at all times. Academic dishonesty is any
misrepresentation with the intent to deceive, or failure to acknowledge the source, or falsification of
information, or inaccuracy of statements, or cheating at examinations/tests, or inappropriate use of
resources.
Plagiarism is ‘the practice of taking someone else's work or ideas and passing them off as one's own' (The New
Oxford Dictionary of English). The University and School will not condone plagiarism. Students should adopt
this rule - You have the obligation to make clear to the assessor which is your own work, and which is the work
of others. Otherwise, your assessor is entitled to assume that everything being presented for assessment is
being presented as entirely your own work. This is a minimum standard. In case of any doubts, you should
consult your instructor.
Additional guidance is available at:
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Administrative Policies
●
http://www.nus.edu.sg/registrar/administrative-policies-procedures/acceptance-
record#NUSCodeofStudentConduct
●
http://nus.edu.sg/osa/resources/code-of-student-conduct
About Me
Jeremy Au is a VC at Monk's Hill Ventures who invests in fellow founders who will transform millions of lives.
He spearheads MHV's key initiatives from venture scouts to thought leadership. Jeremy hosts BRAVE
Southeast Asia Tech, a global top 10% podcast interviewing trailblazing founders, investors and rising stars. He
is an angel investor in over twenty startups across USA and Southeast Asia.
Jeremy previously cofounded CozyKin, an early education marketplace, and led as CEO to Series A and
acquisition. He also cofounded Conjunct Consulting, an impact consulting platform, and bootstrapped the
social enterprise to profitability and over a hundred clients. He has consulted across multiple Southeast Asia
markets and China as a Bain management consultant.
Jeremy is a public speaker on entrepreneurship, leadership and community engagement. He has spoken for
thousands across Harvard, Deutsche Bank, Singapore Global Tech Network, Boston SPARK Council, Institute of
Policy Studies, Civil Service College and many others. Won Harvard Business School's New Venture
Competition and the MassChallenge grand prize. Recognized by Forbes 30 Under 30 and Prestige 40 Under 40.
MBA from Harvard Business School and double honor degrees in Economics & Business Administration from
UC Berkeley.
