Case Study Assignment Questions

Lululumon Athletica A¥ Attached Files: 3§ Lululemon.PDF A¥ (750.52 KB) Please answer the following case questions: 1k Provide a brief overview of the case by explaining the 'who, what, when, where, and why'. (This portion or response should not be longer than 1 page.) 2. What community based marketing tools were used? Were they used in an ethical manner? [o2 008 B SN OV ) . Explain the implications based upon the information presented regarding employee and consumer relations. What specific issues do you see in the case study? . Based upon the environment of Athletic Wear, what do you foresee as sustainability issues for Lululemon? Where do the growth opportunities lie in the activewear market? . How well-aligned are the opportunities for brand positinging? . Do you think Chip Wilson sold his stock at its peak or did he get out too soon? Be sure to explain your stance.