Market research Part MILIATE PARFAIT2-1

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Brigham Young University, Idaho *

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Marketing

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Nov 24, 2024

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4.4 Market Research Part 2 (2 hr) 1. The process for getting your concerns resolved was: Very Satisfactory 2. While thinking about your most recent experience with [COMPANY], how was the quality of customer service you received? Very Satisfactory 3. The process for getting your concerns resolved was: About Avera ge 4. Now please think about the features and benefits of the PRODUCT itself. How satisfied are you with the PRODUCT: Very Satisfactory 5. The following questions pertain to the customer service representative you spoke with most recently. Please indicate whether you agree or disagree with the following statements Reall agree 6. D o Nike consider any of their competitors? Who and why?

Nike is an international brand that makes a largest rank of products in the world . but nike has a lot of competitors such as : Adidas, new balance , Puma and etc . mostly Adidas that is gbobal brand and Nike top competitor . and the second largest brand in Europe after the nike and they always working to reach the goals of becoming number one . 7. What do consumer wish nike could do? ? Nike is popular brand everywhere in the world. And provide a lot of job opportunities for others . but we wish Nike to open establish a company or store here in west Africa. Because is i pretty sure hard for us to get a nik store here in Africa . mostly where in Ivory Coast . that’s why we wearing fake nike shoes or nike T-Shirts . 8. Nike attitude about pricing for a particular product or service ?? Nike uses value based pricing and premiun -based pricing strategy for their products . and before settings up the prices, Nike measure what overall customers are willing to pay for a product . 9. Consumer attitudes about a particular product or brand ?? From a survey 81percent of nike consumers says that brand can be good connectors because they carry products and services that appeal to a diverse range of customers . and there are comfortable

with nike brand or products that’s why they are still relevant as the number one sports brand in the world . 10. If you have any comments or concerns about this survey please contact . (Company) (Manager) (ADDRESS 1) (ADDRESS 2) Are there any other comments about the customer service representative you would like to add? From the very beginning of this course . I was scrolling down the courses to see what to expected . and i have seen Market research and what wondering what all is about . working on the market research helps me to understand market research provide a spotlight on consumers concerns and also knowing their target

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audience .it gives you consumer behavior , and also motivated them and their challenges there are facing . Concerning the customer advertisement and the products that i chose marketing research allows to discover my target market and get opinions And also opinions from consumers about their interest in the product or service . Before i never knew that consumers feedback was also part of marketing research . While i was working on first certificate my instructors used to tell me about but i never knew that is part of marketing research . but i’m glad to know that now .

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