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Surname 1 Student’s Name Professor’s Name Course Date Preserve Qn. 1 The main goal and objective is environmental preservation through recycling of materials such as plastic. However, it is a business, and businesses have a goal of profitability. Preserve to marry these two goals. It has to ensure that it focuses on the recycling of material that appeals to the consumer and also works on its marketing strategy. It achieves this through several approaches. The first strategy is the line of production in which it identifies toothbrushes after determining the market demand of toothbrushes and calculating its use among the people. Then the type of plastic recycles where they focus on #5 plastics that most recycling firms do not use due to the claims that it is difficult to recycle and contaminated. By focusing on the kind of plastics that most recycling firms avoid, it enables them to increase the availability of resources. It allows them to edge out the competition in terms of resources. Their third strategy is in the design of their products. By collaborating with various designers in the manufacturing process of the products, they can produce a unique line of products that appeal to the consumer and through which they can identify as with a brand (“Preserve,” 2). Another strategy involves the involvement of the consumer in the business. By including the consumer in their recycling activities, the consumer can identify with the company through the Gimme 5 program hence

Surname 2 enable the consumer to take part in the conservation process. Finally, it can achieve this through partnerships with the retail stores that help in the collection of Gimme 5 plastics by having the collection bins available for the consumers to enable accessible selection and also collaborations with the other firms that sponsor the Gimme 5 project. They could also expand their line of production to other commodities that result from recycled plastic; this increases their profitability by widening their scope of production and helps them provide a variety to the consumer. Through these strategies, they can attain their objective of providing a solution to the environment through conservation while achieve their profitability goals hence managing growth. Qn. 2 The preserve can communicate its brand concept through its marketing skills. The marketing strategy is in the design. By involving professional designers who can create unique designs on their products, they develop a sense of identity with which they can identify. They are also able to communicate their brand through their line of production. By focusing on the creation of toothbrushes through, they can be identified with the product hence easily communicating their brand through their collaboration with the retail stores, which acts as a marketing strategy for their brand. The preserve can also engage the mass consumer market by allowing the consumers an opportunity to be part of the environmental conservation process through the Gimme 5 project that enables the collection of used practice for recycling (“Preserve, 5). The consumer can accumulate these plastics in the collection bins of various stores hence participating in the collection of materials. They are also able to able to engage the consumer through collaborations with the Preservers, who identify themselves as environmentally conscious consumers. It enables

Surname 3 them to build a profitable relationship than not only benefits the shareholders but also the stakeholders.

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Surname 4 Work Cited Preserve: Growing a Sustainable Consumer Goods Company. (2018)

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