Shopify E commerce Store.edited

docx

School

Kenyatta University *

*We aren’t endorsed by this school

Course

401

Subject

Marketing

Date

Nov 24, 2024

Type

docx

Pages

Uploaded by PrivateOxide20005

E commerce Store, Bamboo Toothbrush, and Container Based on Shopify E- commerce Students Name Course Name Institution Affiliation Date

Introduction The business will be launched on the Shopify E-commerce platform, which has significant reach and potential for return on investment and already existing infrastructure and supply chain. The e-commerce store will be fixated on selling Bamboo toothbrushes and containers. The value proposition for choosing Shopify is based on the reliant Payment options for the target consumer and the seamless integration to various mobile phone gadgets that most target consumers use. There is also the ability of Shopify to enhance multi-channel marketing capabilities, which will help the business gain traction. We also have merchant support capabilities for individuals setting up shop on the e-commerce platform. The flexibility of Shopify as an online platform will help the new store gain potential return on investment and also help in using the user-friendly interfaces to seamlessly interact with the target consumers while offering quick feedback to gain consumer preferences and market demands. Store Situational Analysis The choice for the Shopify E-commerce Store Is based on the competitive analysis with other potential e-commerce platforms in the contemporary digital landscape. The authenticity of the Shopify platform means that start-up companies such as the bamboo company can establish businesses while maintaining their brand identity and the brand's authenticity. Other Shopify competitors include Wix and Big Commerce. Additionally, the Shopify company is also an established brand, meaning that the bamboo product store can gain critical advantages such as already established potential for access to target consumers and already established marketing channels and potential supply chain capacity for the

distribution of their products. On the other hand, there is also strong merchant support from the Shopify e-commerce platform, which can ensure cost-effective marketing capabilities within the organization. The ability to integrate the e-commerce platform with user-friendly interfaces aligned to different mobile phone gadgets can help in the customization of products and gain quick feedback from the target consumers. GAP analysis There are several gaps in the market where this store will be intended to leverage to ensure consistent return on investment. The intention is to explore the gaps in the market to determine the unique selling proposition while also incorporating critical dynamics that will guarantee potential return on investment. The first aspect is market analysis. Based on the analysis of the contemporary market, there are limited equal-friendly, sustainable products made of bamboo; therefore, selling bamboo containers and toothbrushes will be intended to cater to the environmentally conscious target consumers while also helping reduce plastic wastage. Subsequently, the lack of a direct business-to-consumer model in manufacturing and distributing sustainable bamboo products, such as bamboo containers and toothbrushes, makes it a critical gap that can be explored to ensure consistent return on investment. On the other hand, scaling up the operations will also depend on exploring the need for enhanced customer experience. To this effect, it is vital to ensure The store gives optimal information and various varieties of products through diversification, which will help in differentiating the store from other related companies offering bamboo products. There is also the opportunity for value addition and product differentiation. Companies offering bamboo products often focus on the construction industry; therefore, integrating diversified quality products to meet everyday dental hygiene or storage capacity needs will be an integral

Your preview ends here

Eager to read complete document? Join bartleby learn and gain access to the full version

Access to all documents
Unlimited textbook solutions
24/7 expert homework help

differentiation factor that the e-commerce business can explore. On the other hand, they need to explore eco-friendly and sustainable products that are part of the ever-changing consumer and market preferences (Nguyen Tran Cam, 2023). It is essential to guarantee competitive advantages and potential return on investment for their business. Subsequently, there needs to be more understanding of the target consumer in developing sustainable bamboo-related products, and to this effect, ensuring that the store can customize the toothbrushes and containers to meet consumer specifications and preferences will be one of the gaps the company can explore to guarantee consistency in potential return on investment. TOWS Analysis of the E-commerce Store The analysis will be vital in understanding opportunities and how they can be capitalized on while also helping mitigate potential weaknesses. The multi-channel marketing approach that is enabled by the Shopify company means that there is the potential to integrate cost-effective marketing capabilities such as social media marketing. It will help gain data insights and data-driven decision-making based on consumer preference and overall demand. Subsequently, there is also the possibility of customization of products. The company will major on products from bamboo that will incorporate the Maso bamboo for the toothbrushes and containers. Customizing toothbrushes can be an opportunity to meet consumer preferences and ensure differentiation from other e-commerce companies (Gregori et al., 2019) . Subsequently, the ability to customize the products can also help the store offer competitive pricing strategies that will contribute to scalability, brand visibility, and potential return on investment.

Resources devoted to market research and other feasibility analyses will be essential in gaining insights into changing consumer behavior, preferences, and market shifts for bamboo products. It will, therefore, help in building business agility while also contributing too fast to market capabilities of the business-to-consumer model of the Start-up business. The differentiation will help scale up the business while also taking advantage of the wide reach of social media marketing to reach international markets. The strengths Additionally, several strengths will help ensure that different threats are mitigated. Incorporating the Shopify e-commerce platforms into social media marketing will help gain A wider reach through targeted advertising and other mobile phone-related digital advertising through social media platforms. It is a value proposition and a strength because it is cost- effective and can help the online store access regional and international markets. Additionally, having the bamboo product shop on the Shopify platform enhances brand visibility and authenticity, which can help build customer retention and loyalty. The ability to tap into the data gathered from the e-commerce platform and other social media marketing capabilities will also help in data-driven decision-making that will enhance competitive advantages and eliminate barriers to entry in other markets. Market Trends Analysis People The product will meet the niche market of environmentally Conscious target consumers. To this effect, the bamboo products will target the dental hygiene and healthcare industry and individuals focusing on environmental consciousness in terms of sustainable products such as bamboo containers. On the other hand, the target market will be in Canada,

although the organization's positioning in the Shopify platform will guarantee access to regional markets. The ability of the products to appeal to different target consumers is a value proposition that will enhance scalability and potential return on investment. Product The e-commerce store will handle bamboo products, specifically bamboo toothbrushes and containers. Depending on consumer demands and customization needs, the product will be in various sizes. The distribution channel will specifically be from the e- commerce platforms, which will also leverage social media marketing campaigns to distribute the different products. Sample product catalogues The bamboo toothbrush and containers, bamboo pot,

Your preview ends here

Eager to read complete document? Join bartleby learn and gain access to the full version

Access to all documents
Unlimited textbook solutions
24/7 expert homework help

Bamboo fragrance covers Price The bamboo product store will significantly incorporate competitive pricing strategies at the Shopify e-commerce platform. To this effect, the intention is to ensure potential return on investment by analyzing customer purchasing power and competing product pricing. It will help market entry, while competitive prices may also point towards enhancing customer loyalty. The competitive pricing will also depend on the product quality, the type of products, and the value-addition capabilities. Different price ranges will also be determined by the ability to customize the product based on consumer specifications and Preferences. The e-

commerce store is located on the Shopify platform, meaning that additional aspects will be added to the pricing strategies, including shipping costs. However, with eventual expansion, that will integrate customer loyalty programs and other discounts offered to the target consumers to enhance scalability options. Promotion The product will significantly depend on the website's ability to gain target consumer traffic. To this effect, the promotion will depend on discounts on gnu bamboo arrivals in the catalog. Customer loyalty programs will also be incorporated into the website while enhancing flash sales as one of the ways to ensure marketing and brand visibility(Price, 2023). On the other hand, other eco-friendly products will be linked to the website and have attached advertisement links to the dialect of the target consumers to the Shopify e-commerce store. These will be critical aspects to appeal to the target consumers while enhancing the proper visibility of the product catalog. Promotion will also be based on social media platforms and marketing because of the seamless link between the Shopify websites and the user interface of mobile phone gadgets. Marketing Goals of the e-commerce apparel store The marketing goals will be intended to enhance the value proposition through sustainable products made from bamboo while also enhancing differentiation based on customization capabilities. These critical aspects will enhance customer retention and potential customer loyalty. Marketing through social media will also enhance the ability of the organization to convert target consumer traffic on the website toward profitability and potential return on investment. Analyzing the key performance indicators will be essential in

understanding the product's traction and how it can be improved and differentiated in the market. Key Performance Indicators The creation of the e-commerce platform through the website will be based on key performance indicators such as the target consumer traffic. A key performance indicator will also be based on the ability of the marketing strategies to translate towards return on investment and sales. Subsequently, social media engagement will also be a key performance indicator to understand how potential website visitors have interacted with different catalogs and access different services by the e-commerce company. Business Model: E-commerce, direct-to-consumer model Based on the multi-channel approach given by the Shopify e-commerce platform, the direct-to-consumer model will be explored. To this effect, direct contact with consumers will help understand consumer preferences and market shifts while also helping differentiate the products. Subsequently, they focused on certain abilities and customization of their products, which will also help as part of the differentiation strategies implemented by the Products sold in the bamboo store. About Us The Royal Bamboo Company is determined to produce high-quality bamboo products for the target consumers. The products are made out of Maso Bamboo.

Your preview ends here

Eager to read complete document? Join bartleby learn and gain access to the full version

Access to all documents
Unlimited textbook solutions
24/7 expert homework help

Frequency Asked Questions ( FAQS) What is the company making the varieties of the product ? Do you deliver to international markets? Can the organization customize my product? What type of painting is used for bamboo products? What are some of the shipment costs for international consumers? What are some of the payment options that the company accepts? Conclusion In conclusion, the e-commerce store will be based on the Shopify e-commerce platform period. To this effect, the business revolves around the manufacturing and selling bamboo products to target consumers. To this effect, the various catalogs of the bumper products offered in the e-commerce platforms will include bamboo toothbrushes, bamboo containers of various sizes, and functions, including laundry storage. Subsequently, different bamboo casings, such as fragrance casing, will also be incorporated. The product's value proposition will be on enhancing sustainability for environmentally conscious target consumers. Competitive pricing will be incorporated to ensure the store can enhance potential return on investment. Promotion will be based on social media marketing when incorporating critical aspects such as discounts or new products and other loyalty programs to enhance customer retention and loyalty.

References Gregori, Wdowiak, Schwarz, & Holzmann. (2019). Exploring value creation in sustainable entrepreneurship: Insights from the institutional logics perspective and the business model lens. Sustainability , 11 (9), 2505. https://doi.org/10.3390/su11092505 Nguyen Tran Cam, L. (2023). A rising trend in eco-friendly products: A health-conscious approach to green buying. Heliyon , 9 (9). https://doi.org/10.1016/j.heliyon.2023.e19845 Price. (2023, August 21). Council Post: Why sustainability is a strategic imperative, not an option . Forbes. https://www.forbes.com/sites/forbesbusinesscouncil/2023/08/18/why- sustainability-is-a-strategic-imperative-not-an-option/

Shopify E commerce Store.edited

Related Documents