SITXMPR007

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Victoria University *

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BSBINN601

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Marketing

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Nov 24, 2024

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docx

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SITXMPR007 Assessment Task 1 1. Describe four statistical methods and/or forecasting techniques that can be used to evaluate marketing opportunities.  Customer surveys - are used in demand forecasting and involves a direct interview of potential customers. Customers are usually contacted by the interviewer and asked how much they are willing to purchase a particular product at alternative prices.  The expert opinion technique assumes that people have different knowledge or understanding about a specific topic and that if the experience is collected, the results will exceed outcomes.  Customer intention survey is a forecasting technique in which known purchasers of a product are asked to predict a given future period's requirements.  An estimate by salespeople - the sales and marketing department staff are asked to estimate sales of a product. This method is efficient for existing products than new products. 2. Describe a method that can be used for forecasting market growth rate. A market test is more of an experiment. The company will release its potential product in a very small market. The smaller market will serve as a basis on how the larger market will react to the new product. With the information acquired from the small market. The company can make modifications on the project. The company will make a response model to test how the small market accepts the new product. 3. Explain primary data and list three ways in which primary data can be collected. Primary data is data that is collected directly from the original source. It is firsthand information that has not been previously collected or processed. This type of data is often collected by researchers for a specific purpose or study. It is the most reliable data as it is raw and collected first hand. There are several ways to collect primary data, including: 1. Experiments: This involves conducting a controlled test or investigation to gather data. For example, a scientist might conduct an experiment to test the effects of a new drug. 2. Questionnaires: This involves asking a series of questions to a group of individuals. The responses are then collected and analyzed. For example, a market researcher might use a questionnaire to gather information about consumer preferences. 3. Observation: This involves watching and recording the behavior of individuals or groups. For example, a psychologist might observe children in a classroom to study their behavior. 4. Explain secondary data and list three sources of secondary data. Secondary data refers to information that was collected for some other purpose but relevant to the current study. Since it was not collected for the current study, that is why it is referred to as secondary; otherwise, it could have been primary data. In other words, if person B used data that was collected by person A for another research, then such data constitutes secondary data. The advantages of using secondary data are the time saved, lower cost of obtaining data, ease of access, variety, and large quantities of information. However, secondary data may not be specific to the current need, lack quality control over the data, and the data may be outdated. The most common secondary data sources include;

The internet, Government statistics, Library reports, Mass media products, Business reports and, Encyclopedias. 5. Outline three differences between qualitative and quantitative research about market research objectives, sample size and data collection and analysis methods.  Quantitative research entails a passive subject hence an approach that is Experimental. The subject is usually not responsive although this is not a problem.  Qualitative research entails an active subject hence an approach that is Naturalistic. The analysis of actions and space is usually done during the research in the current time Concepts ; Quantitative research is usually operative and definitive. From the start, they are changed into variables since they are the speculation or the theory. Qualitative research usually seeks to discover the uniqueness character. Research ratio/theory; Quantitative research entails a phase that is sequential whose basis is on an approach that is deductive. It is usually articulated in the justification context. The theory comes before the research. Qualitative research entails a setting that is inductive. Its articulation is in the discovery context. Theories formulation is usually rejected by the researcher. Research and theory usually work at the same time. 6. Explain the purpose of the marketing mix and each of its components. Market mix has the following components as outlined below;  Product- This is the commodity you are aiming to improve and in turn make sales. Your product may be a good or service and it should be appealing to your potential customers and obviously be of utility to them. Making your product of good quality, good size, wrapping as well as offering other after sale benefits to your customers are just but the best strategies to use in market mix.  Price- Price refers to the monetary value attached to your product. This price should be reasonable and affordable to your target customers. It is apparent that prices have several determinants and therefore they are to be considered when setting the right price for your product. Pricing greatly determines the volume of your sales.  promotion- This refers to the actions aimed at actualizing the secondary purpose of the marketing mix. It is the process of creating reliable awareness to your customers and it can be done in the form of advertisements, offering coupons as well as free gifts to the buyers.  Place-Location of a business of sales is a major determinant of your sales volume. Convenient places are usually associated with great sales. In essence, business location is very vital. Locating your point of sales near your target customers is advised.

7. Outline four key steps in the marketing process The marketing process consists of four elements:  strategic marketing analysis,  marketing-mix planning,  marketing implementation, and  marketing control 8. Explain the importance of the product life cycle concept in marketing. Name and explain each of its stages. The product life cycle, the product is linked with marketing and the management decisions inside business and every product go via five primary stages Development stage At this stage, prices are accumulating without corresponding revenue. Several products need years and huge capital investment to grow and then examine their effectiveness. Introduction stage At this stage, is all about growing a market for a product and creating product awareness. Marketing prices are higher at this phase, as it is essential to reach out onto potential customers. Growth stage At this stage, products have been accepted by consumers, and corporations are striving to raise market share. Both good demand and benefits are increasing, and the marketing is targeted at broad audience. Mature stage At this stage, the sales would level off. Competition raises, so good features may require to be enhanced to sustain market share. Decline stage at this stage, good life cycle is linked with decreasing income due to market diffusion, high competition, and the changing customer needs 9. Outline the importance of the pricing strategy for a business and two types of pricing strategy that a company could use. A pricing strategy is a significant tool that allows the company to choose the prices that maximize the shareholders’ value and profits. It helps the company to consider the consumer value and market demand such that it determines the products acceptability to customers. Besides a price strategy is utilized as a competitive tool to other companies. Types of price strategies  Competition based pricing strategy- This is the strategy that emphasizes on the current market rate, regardless of the cost of product or the consumer demand. It focuses on the existing going rate in the market. Generally, this strategy is where a company prices its products basing on how the competitor’s price their products. if competitors’ prices are x, then the company will price their products may be at a slightly higher or lower than x.

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 Cost plus pricing strategy- Also known as markup pricing, the strategy basis on the cost of producing the products or services. The company markup their products regarding how much profit they would want to make. For instance, thy add up a certain fixed percentage of the product cost to determine the price. 10. Identify the Act that underpins privacy obligations and explain small businesses’ responsibility in relation to privacy. Privacy Act 1988 is an Australian law which regulated to protect personal information of an individual. Small business has responsibility to protect workers or client’s privacy to avoid others company or intruder to stealing company or personal information to do others things. Privacy is important for a small business and if collect personal information from clients, must ask permit and let them know what you are going to collect. It should be kept safe and be honest with clients about handling personal information. 11. Outline two Codes of Practice relevant to marketing operations and their purpose and key components. 1. Ethical Norms: This code of practice is relevant to marketing operations as it ensures that the marketing strategies and tactics used by a company align with its core beliefs and values. For example, a company that promotes sustainability would ensure that its marketing practices do not harm the environment. The key components of this code include honesty, fairness, and respect for the rights of others. 2. Ethical Values: This code of practice is about upholding certain values in all aspects of marketing operations. These values could include integrity, honesty, responsibility, and self-discipline. For instance, when negotiating with a client, it is important to maintain honesty and integrity. This not only builds trust but also fosters long-term relationships with clients. 12. Describe two situations in which children could be put at risk by unethical marketing. 1. Untruthful content of a product advertisement in television: This situation puts children at risk because they are impressionable and may not have the ability to discern between truthful and untruthful content. For example, if a food product is advertised as healthy but it is high in sugar, children may consume it believing it to be beneficial for their health. This can lead to health issues like obesity and diabetes. 2. Selling hazardous toys this Christmas season: This is another situation where children are put at risk by unethical marketing. If a company markets a toy that is made with harmful materials or has small parts that can be easily swallowed, it puts children at risk of injury or poisoning. Despite knowing the potential harm, if the company still markets it as safe for children, it is considered unethical. 13. Describe at least four principles of ethical marketing and how that applies to the use of images and text. The four principles of ethical marketing: 1. Goal: This principle emphasizes the importance of having a clear, ethical objective for marketing campaigns. It means that the marketing strategies should not only aim for business growth but also consider the impact on consumers and society. For instance, using images and text that are truthful and not misleading.

2. Responsibility: This principle is about the duty of a business to ensure its marketing practices are ethical and beneficial to society. For example, using images and text that respect cultural sensitivities and do not exploit vulnerable groups. 3. Sincerity: This principle is about being honest and transparent in marketing practices. It means that businesses should not use deceptive images or text to mislead consumers. For instance, if an image is digitally altered, it should be clearly stated. 4. Sustainability: This principle is about ensuring that marketing practices are socially and ecologically sustainable. It means that the images and text used in marketing should not promote harmful behaviors or products that damage the environment. 14. Describe two situations in which it could be unethical to target groups in the community. To every marketing executive, the necessity and value of test marketing are often murky issues. The problem is partly that new products are not developed and put through their paces in a systematic enough way to let marketing men know when a test market is really in order. Compounding this difficulty is that the goals of test marketing are sometimes unclear and that the information, once gathered, is often improperly used. a.) Such as marketing a product or service can harm members of the group such as marketing weight loss pills that do not work. This product can harm the public and worst can kill people. For individuals with a strong desire to lose or maintain their weight, diet supplements may seem like a magical solution. The manufacturers of these products make extravagant promises about the properties of their drugs, but most of these claims are not backed up by clinical research. In fact, the drugs that promise to help you shed pounds or burn fat may hold hidden dangers to your health. On the Marketing side the executive must weigh a myriad of information as he decides whether to go with a new product. b.) Making products that can make people distress, in this way, cultural appropriation is a layered and nuanced phenomenon that many people may have trouble understanding—or may not realize when they are doing it themselves. To help him in his decision, he may consider test marketing to gather yet more information. For the executive contemplating test marketing, we intend to focus first on three strategic questions: When should you conduct a test market? What can you learn from a test market? How should you use information from a test market? We will then explore recent developments in new product research—specifically, the use of simulation models and test markets in the laboratory environment.

Assessment Task 2: Marketing Plan project 1. Meet with the hotel owner ABC Hotel Conducted meeting 1 Date 30l12/2023 2 Duration 10:00 am to 12:30 pm 3 Location Epping (owner house) 4 Person Marketing Manager (me) and Hotel Owner (Mr. X) 5 Objectives Internal environment discussion Role play with Mr. X Me: Hi, Mr. X.Welcome, Thanks for choosing me as Marketing Manager. Mr. X: Hi thanks, Mr. Ike, I believe that I have appointed the best person in the position of Marketing Manager. Me: Thanks, I am delighted to have a discussion with you. Mr. X; I am also delighted to share some important internal information to you. Me: Where is your hotel located, what is the position of your hotel? Mr. X: It is in 50, oxford RD, Ingleburn and it is a South Italian Hotel. Me. What are your value and direction that you want to the business in? Mr. X: I want to make it best hotel in this area. These includes free Wi-Fi, free parking, accessible and restaurant and bar. Me: ok, right and what would be the core activities of your hotel? Mr. X: They are cooking food, customer service, ordering, storing, serving foods and beverages, as well accommodation. Me: Thanks, do you analysis your customer? Mr.X: Yea, most of them are walking customer and other from booking, local group and personal contract. Me: Well, let’s discuss about SWOT analysis, what are the strengths and weakness of this hotel? Mr. X. Yes sure, I guess our strong point are: a. It is situated at the centre of the market and near to train station which good area for hotel. b. This is the first Italian hotel in this area where most of the residents are from Italy. And our point is this is new it will take some time to make it place. Me. Yea, this sound good, in addition, I want to know about the business’ current capabilities and resources Mr. X: Our current capabilities are good service and marketing management, customer experience and motivating advocacy.

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Me : Do you need any assistance for specific task? Mr. X: Yes, Specialist assistance will be needed for technological and electrical task. Me: what the company’s current communication capabilities are? Mr. X: As hotels and resorts come under pressure to offer ever- increasing standards of guest service and efficiency, this hotel should have good communication capabilities such as running front- and back-end operations so that you do not have to, provide information our terms and seeing a big picture with performance reporting. Me: what is the company’s experience with e- business has been and how they envision this moving forward. Mr. X. E-business (electronic business), derived from such terms as “e-mail” and “e-commerce the conduct of business on the Internet, not only buying and selling but also servicing customers and collaborating with business partners. Me: what are the equipment’s needed and what the skills staff level are required for this hotel. Mr X: Different kinds of electronic equipment’s, commutation equipment, cooking pot and utensils etc are required. Me: what are the financial resources and how many human resources are available? Mr. X: This will be cash and bank deposited, I have $30,000 cash that I an using to set up this business And some amount of money is in wife account which can be taken as loan for the hotel establishment, and we both working full time and other more four part time staff including my son Andrew. Me: At the last, what the hotel’s hours of operation will be? Mr. X: I am planning to open 7 am to 10 pm at his movement. Me: Again, thank you for providing me a lot of information which help me to make marketing plan and make our hotel success ruing. Mr. X: you are welcome, The chance and growth potential are higher became we work hard and together. Thank you for your collaboration. Please, see you soon. 2. Research the external business environment Using the information given to you in the meeting with the hotel owner, research the business environment that the hotel will be operating in. Use the internet to research the following:  The expected market growth or decline, including local, national and international factors. I. Growth rate varies from industry to industry but usually shows a cut-0ff point of 10% - growth rate higher than 10% are considered high while growth rate lower than 10% are considered low. II. Associated risk factors of the hospitality industry are: 1. continuously changing consumer demands 2.Shortage of Experienced personnel 3.Uncertainty in international travel 4.Guest-focused technology 5.New regulations  Projected changes in the labour force, population and economic activity of the city that the hotel will be operating in. Information on market competitors

A. Current and future employment trends in the industry; B. Current and emerging skill shortages and appropriate recruitment, coordinated training and retention strategies; C. Labour shortages and strategies to meet seasonal fluctuations in workforce demands; D. Strategies to ensure employment in regional and remote areas; and E. Innovative workplace measures to support further employment opportunities and business growth in the tourism sector.  Information on market competitors # Gathering information on your competitors o Get beyond a google search o Do some reporting o Tap the social net work o Ask your customers o Attend a conference o check in with your suppliers  Industry and customer trends and developments # Staying informed on trends is important to help you build credibility and value and to show that you know where your field is heading in the future. Successful people spend time every day keeping up th the latest news and developments in their field, so make time in your day for these strategies.  Emerging technology and innovations relevant for the hotel #Technology trends driving the hospitality industry. Automated chick-ins and chick-outs. Hotels have brought about a different outlook-ins and checkouts. Digitized Room Keys Chatbots Near Field communication technology  Legal requirements for the hotel including: #Australia Australian consumer law sets out consumer rights that called consumer guarantees. These include: o Safety o Information o Choice o Voice o Redress Copyright and intellectual property considerations #Copyright is the legal and exclusive right to copy, or permit to be copied, some specific work of art. If you own the copyright on something someone ease cannot make a copy of it with your permission. The relevant parts of the Privacy Act 1988 #An The privacy act provides protections to individuals with: the right to request their records, subject to privacy act exemptions.  Ethical requirements includes: o Code of practice o Legislation relating to company o Promote values and trust o Good behaviour o Fairness o Kindness

 Sustainability requirements are: o Conserve energy o Limit water waste o Ditch disposables o Equip staff with Eco- friendly cleaning supplies o Serve local and organic food  Potential business impacts for the hotel’s owners: short, medium and longterm Larger falls would be expected in capital investment The sharp drop in currency exchanges rate Economic impact Technology impact Social impact  Summarise best practice in hotel marketing and management Marketing and management best practice: - define your target market -have a web site -use Facebook advertising Reward effort Stay committed Focus teamwork Hold regular meetings  Discuss the marketing techniques specific to the hotel market A marketing technique is any thing you do to bring in new business of increase your firm’s visibility and reputation These include - Cause marketing - Direct selling - Co-branding and affinity marketing - Earned media - Point-of- purchase marketing - Internet marketing  Evaluate the potential of current and emerging marketing technologies for the hotel’s marketing activities. -leverage technology for hotel for hotel marketing -Use social media to improve your hotel marketing -Reward guest loyalty better than your competitors -A blog for SEO and brand awareness -Don’t forget local -Create experiences -Improve advertising  Identify the relevant marketing issues relevant to the hotel -Top relevant marketing issues are: - enough budget -Managing business website -Targeting content for an international audience -Tanning your team -Hiring top talent -Delivering an account-based marketing strategy

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 Identify and analyse opportunities for the hotel based on the market analysis. Creative marketing opportunities should be identified. -Hotel industry is growing business. Now a days, people from one corner to other corner of the world want to travel. Which demands hospitality industry. Develop a Marketing Plan. Marketing Plan Introduction Describe the purpose and objectives of the plan. Our hotel name is ABC hotel and it is in Australia. We are going to open soon. The purpose of a market plan is to clearly show what steps or actions will be taken to achieve goals. A market plan helps you promote products a service in your business that meet the needs of your target market. It requires research, time and commitment. It includes produce, price, place and promotion. Internal business environment Hotel details Establish the location and position of the hotel ABC hotel, Sydney, NSW and It is a hotel and restaurant Owners’ business values Describe the owners’ business values and what direction they want to take the business in To be the best Service provider and luxury accommodation. Core activities Describe what the business’ core activities will be All the activities that occur to produce the product and services it provides. It includes ordering, food preparation, food serving, customer services, transportation and accommodation.  Our present business situation: our hotel is planning to open soon in Sydney NSW. Presently, where we want to operate has quite number of hotels in existence here.  Our services: Lodging, Meals (breakfast, Lunch and dinner), swimming pool, self- service laundry room and conference room and banquet venue.  Our market mission and goals: to provide best services, have a minimum of 100 visitors at our hotel every day , always trying to make customer happy and satisfied.  To become number one choice when it comes to hotel services in this local area.  Our marketing budget: we are set to put aside a good amount of money in the marketing of our hotel. Our marketing budget is put at AUD 10,000 for the first year of operation. As the day and business progresses, we will budget between

4.5% and 6% percent of our annual income towards marketing and promoting ABC hotel.  Our Target market. We are targeting these people who will visit our hotel: local residents, Visitors, banks and office, Private and public school, organization and other business. Customer base Discuss who the hotel’s customer base could be considering the marketing strategies that you will describe later in this plan. In the context of a hotel's customer base, the categories mentioned in the answer refer to different types of customers that a hotel might target with its marketing strategies. Families: These are groups of people related by blood, marriage, or adoption who travel together. Hotels can attract families by offering amenities like family rooms, kids' activities, and family-friendly dining options. Tourists: These are individuals or groups who are visiting the area for leisure purposes. They might be attracted by marketing strategies that highlight the hotel's proximity to tourist attractions, or special packages that include tour services. Travellers: This is a broad category that could include anyone who is away from home. This could include business travellers, solo travellers, or groups. Marketing strategies here might focus on the convenience and comfort of the hotel's accommodations. Special: This could refer to customers who are looking for a unique or high-end experience. This might include couples on a honeymoon, people celebrating an anniversary, or simply customers who wish to indulge in a luxury experience. Marketing strategies here would focus on the unique or luxurious amenities the hotel can provide. Business: These are individuals who are travelling for work purposes. They might be attracted by amenities like meeting rooms, express check-in/check-out, and in-room workstations. Each of these customer types represents a different segment of the market, and a comprehensive marketing plan would consider how to attract and serve each of them. Current and past marketing Identify any current and past marketing that has been carried out and how effective it has been Give Out A Promotional Gift. Organizations have been without offering tests since before recorded history. Utilizing Your Mailing List. Utilizing Coupons To Target Customers. The Sign Spinner. Trademarks. Final Word - Standing Out From The Crowd Business performance Review the business performance of the hotel owners to identify what its strengths, weaknesses and critical success factors were The lodging business blossoms with area.

Watch out for those surveys. Create extraordinary leads. Give clients a creative encounter. Guard your visitors. Convey, impart, impart. Give supervisors adaptability. Be attentive. Capabilities and resources Identify the business’ current capabilities and resources Assets are the association's resources, information and abilities. Capacities can be characterized as the association's capacity to utilize its assets really. Specialist assistance Specialist assistance Discuss whether specialist assistance will be required for specific tasks The fundamental classes of the key lodging assets that have been recognized are: actual assets, monetary, human, mechanical and advertising assets, information, data innovation, notoriety and brands. Communication Describe what the company’s current communication capabilities are Work environment correspondence is the means by which representatives trade data and thoughts. Conveying really is a basic part of finishing any work, whether it happens face to face or practically and is important for the inward interchanges endeavors inside an association E-business Establish what the company’s experience with e-business has been and how they envision this moving forward We will opens hotel website page, Twitter and Facebook page to get and give the information’s. This helps in buying and selling of products and services by business and consumers over internet . Equipment Describe the company’s experience with the equipment that will be required to run the hotel and what the staff skill levels are To operate any kinds of business, different tools and equipment is needed. So, we need Kitchen equipment, smoke detectors. Fire extinguishers, sprinkler systems, CCTV cameras, Danger and safety instruction signs. Financial resources Summarise what the company’s financial resources are Financial requirements may the capital required to finance the market approach. Our hotel owner has $30000 which will used in establishment of ABC Hotel. we estimated $ 10000 for hotel property, $ 5000 is for staffing for coming two month and $1000 is estimated advertisement and marketing. The other rest will be used for other task. Hours of operation State what the hotel’s hours of operation will be

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ABC hotel opens hour is 10:00 am to 10:00 pm Human resources Establish what human resources are available to run the hotel Staff Name Position 1. Mr. x General Manager, (Full time staff/ owner of the hotel) 2. Mr. Ike Marketing Manager, Full time staff. 3. Mrs. Soju Accountant (full time staff/ wife of the owner) 4. Mr. Sugam Supervisor (full time staff/ son of the owner) 5. Mrs. Eva All round staff of the front of house(part time) 6. Mr. Laxey Chef (full time) 7. Mrs. Luna Casual (Runner) 8. Mr. Thapa Casual (kitchen hand) External business environment State of the market The expected market growth or decline, including local, national and international factors. Cite your references This will be in a very developed and crowed area. So the market is growing phase. Hotel is needed as the position of the society. Risk factors Associated risk factors and how they could be mitigated. Continuously changing consumer demands: Now a days, people always intend to have different taste. Therefore, hotel needs to change in their procedure and policy regularly. Other nearest Indian restaurants and local hotel are our competitors, whom we have to do competition by providing best services. Anticipated external changes Describe projected changes in the labour force, population and economic activity of the city that the hotel will be operating in. Cite your references When economic conditions improve, more people enter the labour force. The labour force participation rate records the number of people in employment or looking for work as a share of total working -age population. Here, only engage adult work force. Competitors Analyse information on at least three market competitors Analyse information on at least three market competitors There are three primary types of competition: direct, indirect, and replacement competitors. Direct competitors are the most recognizable variety of competitors, while the most difficult type to identify can be the replacement competitors. Lodge, motel resorts and some restaurant are our competitors . Trends Describe industry and customer trends and developments. Cite your references.

1. Take advantage of industry research and trends reports. By regular following other same level business, how they are doing and running business. For the latest scenario, they are growing and making their way. 2. Regularly follow publications and influencers in your industry. 3. Use different tools and analytics systems to identify the direction trends are heading. Emerging technology Describe emerging technologies and innovations that could be relevant for the hotel Emerging technology about emerging trends in information technology, such as blockchain, AI, drones, edge computing and more. As the IT industry trends such as cloud computing and SaaS become more pervasive, the world will look to brands who can deliver with accuracy and real-time efficiency. Legal requirements Describe at least five legal requirements for the hotel’s marketing activities, including at least one for each of the following:  Australian consumer law: This law protects consumers by automatically giving them guaranteed rights for goods they purchase at no charge.  Copyright and intellectual property considerations  The relevant parts of the Privacy Act 1988  Any issues arising from the use of new technologies described above  Advertising Ethical requirements Describe at least three ethical requirements for the hotel We should be honest and truthful and should be followed, promote values such as trust, good behaviour, fairness, and/ and of kindness. Our hotel always care about customers and provide healthy and hygienic food. We make sure pace and security of everything. Resource sustainability and waste minimisation requirements Describe at least three sustainability requirements for the hotel This hotel uses different policies that can waste minimisation. Portioning, reuse, reduce, First-in- first-out and recycle, ordering right amount of food. Potential business impacts Describe at least three potential business impacts for the owners. They should include at least one for each of the following: short, medium and long-term They should be environmental, Political and financial impact. In this time, In Australia, all hospitality industries are facing difficult situation because of corvid- 19. Their opening hour, amount of customer occupied has changed because of this pandemic Best practice Summarise best practice in hotel marketing and management

Best marketing practices are establishing a clear brand identity such as good food, facilated accommodation. Others are having a website and using Facebook Advertising. A management team or hotel owner should set attainable goal and should defined business market. Industry techniques Discuss the marketing and distribution techniques specific to the hotel market To make this Hotel successfully running. Business should use different marketing tools, such as advertising, direct mail, and market research to boost the sales. Marketing issues Identify the relevant marketing issues relevant to the hotel There are some marketing issues in the hotel industry. They are : 1. Inexperience or understaffed 2. New marketing trends 3. Interpreting marketing report data 4. Lack of communication. Marketing opportunities Identify and analyse opportunities for the hotel based on the market analysis. At least two creative marketing opportunities should be identified. Hotel can generate sales for nearby retail and service businesses and capture tourism dollars in the community. Hotels also generate significant tax revenues while creating many new jobs for local residents. Because of their central location, downtowns often provide great market opportunities for development . Marketing strategies Describe your marketing strategies for the hotel. A clear marketing strategy should revolve around the company's value proposition, which communicates to consumers what the company stands for, how it operates, and why it deserves their business. Revise Marketing Plan . Revised Marketing Plan Plan to revise my marketing plan after the meeting held with stakeholder to ensure all of our objectives, target demographics, market research and marketing activities still fits

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our hotel. If our hotel changes some policies and add some new innovation idea, it definitely help to promote hotel industry. From the meeting, I have got positive feedback from the participant. I have added these key point in the marketing plan draft. These are the new modifications I made to my marketing strategy: 1. Kids receive a free dinner on weekdays when they eat two main dishes that should each cost over $45 2. Including dessert free of charge for reservations for more than 15 persons it will only cost $5 per item. The following five stages will help you effectively review our plan. 1. Evaluate the strategy in light of the outcomes. One by one, go over the components of your marketing strategy and make a note of any points that require more discussion 2. Adjust the strategy as necessary. 3. Establish new standards. 4. Put the revised strategy into action. 5. Plan your upcoming review. We'll stay focused on developing our abilities and modifying your methods as needed thanks to our regular marketing reviews. Monitoring hotel data will provide us with fresh insights into marketing, your target market, and the efficiency of our branding and strategy Implementation and monitoring program Marketing activity Priority Responsible Budget Benchmark Timeline Invest in SEO Link building IT department $10,000 SEO benchmarks are KPIs used to gauge a website's performance in terms of SEO for use in digital marketing 1 week Investment Money, customer Manager $2100,00 0 Hotel benchmarking enables you to keep track of your hotel's performance as well as 2 week

how it stacks up against the competition. Renting service Manager $10,000 Choosing and monitoring the appropriate and pertinent hotel benchmarking metrics gives you a solid foundation on which to base your decisions. As a result, you get to enhance the guest experience, boost reservations, and raise overall revenue. 2 week

Send an email to your assessor. Assessment Task 3: Implement Marketing Plan Send an email to several corporate designers (your assessor). To, The corporate Designers Hello Everyone, hope you are doing well. I would like to inform you about the job that is assigned to you. The major job is marketing about the company. Marketing is essential to any good business. It helps you reach and connect with your target audience and ultimately is how you will grow your business in the long run. Marketing is important because, without it, your business simply will not go anywhere because it won't be seen. You will be paid a good amount for this. The next work for this would be designing the quote for the company Regards Open a Facebook page for the hotel

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Open a Twitter account for the hotel

Send an email to the owners (your assessor).

Assessment Task 4: Marketing activities evaluation Write a Marketing Plan Evaluation Report Use the given evaluation report template Marketing Plan evaluation report Consistency Discuss whether the marketing strategies were consistent with the hotel’s overall marketing direction Yes the marketing strategies were consistent with the hotels overall marketing direction. As there are various marketing strategies such as: Cause Marketing Relationship Marketing Shortage Marketing Secret Marketing All these are fulfilled. Exposure

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The level of exposure it has generated for the hotel Data Technology has assumed a significant part in the cordiality and the travel industry in the course of the last decade. Innovation has diminished expenses, upgrade functional productivity, and further developed administrations and client experience. The two clients and organizations can profit from further developed correspondence, reservations, and visitor administration frameworks. Innovation has helped the travel industry and cordiality ventures supplant costly human work with mechanical work. This diminishes work costs, yet additionally evades client care issues. Here are a few instances of the manners in which that IT keeps on working on the cordiality and the travel industry. Penetration Evaluate the depth of target market penetration The market penetration development procedure looks to set out showcasing open doors by offering existing items or administrations to current business sectors however fluctuating showcasing procedures, for instance, more concentrated advancement or incessant value changes. Entrance estimating: This sort of valuing approach includes seeking after the goal of the amount amplification through a low cost . Cost effectiveness Washer the marketing plan cost effective in terms of financial and human resources? Monetary prerequisites might be the capital needed to back the advertising approach. A business will need to gauge how much the arranged promoting technique will cost and survey whether adequate reserves are set up. They decide how much cash a division gets, and regardless of whether the speculation will develop or shrivel and at what rate. Finance must comprehend the essential idea of the work your showcasing group does. HR are individuals who are needed to design and put together promoting. Distinguish the staff that is set up to put together advertising and regardless of whether there is an adequate number of staff, just as regardless of whether they are enough qualified. Assuming they are not, expert assistance may likewise be required like organizations with explicit ability in promoting. Advertising and HR share comparative destinations designated toward various crowds. Promoting is responsible for the marking of the organization and conveying it to shoppers. HR is liable for work marking; guaranteeing the association is seen appropriately by interior representatives and outer applicants . Time effectiveness Whether it was completed within the established timeframe Yes, it was completed within established timeframe. As the timeframe was given for a long period. Adjustments Recommend at least two adjustments to the marketing strategy that should be made in response to the family’s requests

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Objectives change, change in your item Objective change: changing goal might be the first priority for the organization. Goal about gaining profit is the aim but adding up other goal regarding the family might help the organization to gain more customers. Change in item: changing item might be the next key factor. Food item is the major thing which can attract people it should be changed. Close the hotel’s Facebook page . Twitter Removal Screen Shot

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Send an email to the owners (your assessor)

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