399446430-Origin of the Hospitality Field and Assessment of Two Articles

docx

School

Daystar University, Machakos *

*We aren’t endorsed by this school

Course

Subject

Marketing

Date

Nov 24, 2024

Type

docx

Pages

Uploaded by CorporalKnowledge9710

1 Origin of the Hospitality Field and Assessment of Two Articles Student’s name Institution affiliation Course Name and Number Instructor’s name Assignment Due Date

2 Origin of the Hospitality Field and Assessment of Two Articles The hospitality field has a rich history, dating back to ancient civilizations where inns and taverns provided shelter and sustenance to travelers. Over the years, the industry has evolved significantly, embracing technological advancements and sustainable practices. The hospitality field, rooted in ancient traditions, faces modern challenges, explored through mobile technology and sustainable practices in two insightful articles. Origin of the Hospitality Field The roots of hospitality can be traced to early human societies where the concept of providing care and comfort to strangers emerged. Ancient civilizations, such as the Greeks and Romans, established inns and public houses to accommodate travelers. These establishments not only offered a place to rest but also served as hubs for social interaction. The hospitality ethos of welcoming and caring for guests became ingrained in cultural practices and religious teachings. During the Middle Ages, the concept of hospitality took on a more structured form with the establishment of coaching inns along major trade routes. These inns provided accommodation, meals, and stables for travelers and their horses. The Renaissance period saw the emergence of grand hotels in major European cities, catering to the growing influx of tourists and nobility. The Industrial Revolution further transformed the hospitality landscape, with the advent of railway travel leading to the construction of large, luxurious hotels. The 20th century witnessed the rise of global hotel chains and the standardization of service quality. Today, the hospitality field encompasses a broad spectrum of services, including hotels, restaurants, travel agencies, and event management, contributing significantly to the global economy. Assessment of Articles

3 The first article by Lew et al. (2020) delves into the disruptive influence of mobile wallet technology within the hospitality industry, expanding the Mobile Technology Acceptance Model to comprehend the factors influencing its adoption. The study is notably timely given the increasing reliance on mobile technology in contemporary society. By examining the acceptance of mobile wallets, the article addresses a pertinent issue that has profound implications for customer convenience and operational efficiency within the hospitality sector. The research provides valuable insights into the challenges and opportunities posed by disruptive technologies in hospitality, acknowledging the evolving nature of the technology landscape. Continuous research in this area is imperative to capture the latest trends and challenges as mobile payment systems continue to rapidly evolve. The second article by Hussain et al. (2020) explores the intricate relationship between sustainability, marketing innovation, and market performance in the hospitality industry. The study investigates the mediating effects of sustainable competitive advantage, emphasizing the importance of environmentally conscious practices and sustainable brand equity. The research contributes meaningfully to the ongoing discourse on sustainability in the hospitality sector, suggesting that a focus on sustainable practices not only aligns with ethical considerations but also enhances a firm's competitive advantage. However, the article could benefit from a more nuanced exploration of the cultural and regional variations in consumer attitudes towards sustainability in the hospitality sector. This nuance is crucial as consumer behaviors and expectations can significantly differ across diverse markets, impacting the effectiveness of sustainability initiatives. Conclusion

Your preview ends here

Eager to read complete document? Join bartleby learn and gain access to the full version

Access to all documents
Unlimited textbook solutions
24/7 expert homework help

4 In conclusion, the hospitality field has a rich history, evolving from simple inns to a complex global industry. The articles under consideration highlight contemporary challenges and opportunities within the sector, including the impact of disruptive technologies and the significance of sustainability. As the industry continues to adapt to changing consumer behaviors and technological advancements, ongoing research remains essential for a comprehensive understanding of the dynamics shaping the hospitality field.

5 References Lew, S., Tan, G. W. H., Loh, X. M., Hew, J. J., & Ooi, K. B. (2020). The disruptive mobile wallet in the hospitality industry: An extended mobile technology acceptance model. Technology in Society , 63 , 101430. Hussain, I., Mu, S., Mohiuddin, M., Danish, R. Q., & Sair, S. A. (2020). Effects of sustainable brand equity and marketing innovation on market performance in hospitality industry: Mediating effects of sustainable competitive advantage. Sustainability , 12 (7), 2939.

Related Documents

NIKE[1].docx

4 Zubair.docx

SITXMPR007.docx

Collect data and information relevant.docx

6627372_1157597908_7151700443688.pdf

ION BRATIANU COMPONENT 2 (new ).docx

Company Case Analysis.edited.docx

Instagram Dissertation Complete.docx

Assignment Two Research Design and Methods.docx

1564434_446623726_GuidelinesResearchProposalFE.docx

582239.doc

tatra marketing.docx

Recommended textbooks for you

Purchasing and Supply Chain Management

Operations Management

ISBN:9781285869681

Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson

Publisher:Cengage Learning

Understanding Management (MindTap Course List)

Management

ISBN:9781305502215

Author:Richard L. Daft, Dorothy Marcic

Publisher:Cengage Learning

Principles of Management

Management

ISBN:9780998625768

Author:OpenStax

Publisher:OpenStax College

SEE MORE TEXTBOOKS

Recommended textbooks for you

Purchasing and Supply Chain Management
Operations Management
ISBN:9781285869681
Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:Cengage Learning
Understanding Management (MindTap Course List)
Management
ISBN:9781305502215
Author:Richard L. Daft, Dorothy Marcic
Publisher:Cengage Learning
Principles of Management
Management
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax College