1564434_446623726_GuidelinesResearchProposalFE

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AMS Assessment 2B: Research Proposal Suggested format and guidelines Executive Summary Briefly summarise background information, objectives, research methods, expected output, and potential contributions of the proposed research. 1.0 Background Collect background information and discuss your understanding of the problem faced by HAL. Below are some questions which could help initiate the thought process on this topic.  What is the importance of consuming vegetable?  Are Australiansconsuming vegetable/broccoli at all?  What about the vegetable/broccoli consumption among children?  Use secondary data to support whether consumption is growing or declining.  Is this a new problem or the problem existed from long before?  How serious is this problem? Use reliable sources including newspapers, magazines, journal articles and reports. When using internet-based sources, do refer to the lecture notes and textbook about evaluating web pages. 2.0 Research problem and objectives Being a consultant to HAL and based on the background information, you will then need to define the research problem. For example: ( What factors affect the consumption of vegetable/broccoli among children in Australia?) 2.1 Research Objectives Refer to the textbook regarding research objectives and how these are related to the research problem.Refer also to the Learning Guide page 10. 2.2 Research Scope Describe the scope within which the proposed research will be conducted in terms of respondents (e.g. parents, not teachers), geographical location (e.g. Greater Sydney), age of children, focus on vegetables and specifically Broccoli, time period and other relevant aspects. 2.3Justification Briefly justify the importance of conducting the proposed research.Review previous studies to find out how serious this problem is and how important it is for HAL to address this problem. 3.0 Literature Review -Review previous published articles and research on this topic (3-5 relevant journal articles). -Refer to consumer behaviour textbook and references. -Identify relevant concepts/constructs/variables (independent and dependent)

-Define and operationalise relevant concepts/constructs/variables -Develop a framework for your study and formulate relevant hypotheses 3.1Conceptual Framework Conceptual framework may be presented in the form of a diagram showing the dependent and independent variables and their relationships, as below: This framework suggeststhe following hypotheses: H1: Mothers’ perception of cost of vegetable/broccoli affect their children’s consumption of vegetable/broccoli H2: Mothers’ perception of health/nutrition benefits of vegetables/broccoli affects theirchildren’s consumption of vegetables H3 Other factors …? 3.2 Hypotheses - At the end of this section you may develop your hypotheses and propose to test them. This is not mandatory but doing so will result in higher marks. Note that each hypothesis should be supported by a theoretical explanation/justification and results of previous findings, if any. 4.0 Proposed Research Methods 4.1 Qualitative Research – Are you proposing that qualitative research be conducted? Why or why not? What type of qualitative research do you propose? Describe/discuss proposed methods. 4.2 Quantitative Research – Are you proposing that quantitative research be undertaken? Why or why not? What research methods do you plan to undertake? -As the chapter on Experiments is scheduled for the final week of the term, you may prefer to pursue the Descriptive Research (Survey) option only. Mother’s perception of nutrition/health benefits of vegetables Children’s consumption of vegetables (DV) Mother’s perception of cost of vegetables Other factors ….

-Is there a need to use both qualitative and quantitative research? Why? 4.3 Measurement and Scaling -What variables will you measure and how are you going to measure them? -Develop a questionnaire for data collection – attach a copy in the Appendix. -The questionnaire should make correct/effective use of the four types of scales ie. nominal, ordinal, interval and ratio - Note that you may use existing scales that have previously been used and tested (e.g. Marketing Scales Handbook) 4.4 Sampling Describe your proposed sampling design, sample size and sample selection procedure; and briefly justify 4.5 Data collection Describe how you will administer your questionnaire (e.g. online, personal interview, telephone) and justify. 4.6 Data Analysis Describe and briefly explain the type(s) of statistical analysis that you propose to undertake. Note that statistical analysis is partly dictated by the type of scales used. 5.0 Ethical Considerations Describe ethical considerations or issues, if any and how you plan to address them. 6.0 Summary -Briefly summarise your proposal, expected output and potential contributions of the study -How will your research contribute towards understanding and resolving the problem faced by HAL? List of References - -‘WSU Harvard’ referencing style recommended – (WSU Library website) Important reminder: In-text referencing is required. Appendices - Copy of final questionnaire; sampling frame; etc. Submission requirements: Submit electronic copy excluding Appendices through Turnitin Submit electronic copy with signed Assignment cover sheet and Turnitin Originality Report by email to f.evangelista@westernsydney.edu.au no later than 6PM, 6 September 2017. Similarity index should not exceed 10%; Maximum length – 1500 words excluding Appendices, charts, graphs, exhibits.

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FE/AMS 2017.3

1564434_446623726_GuidelinesResearchProposalFE

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