T6 DQ2

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School

Grand Canyon University *

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Course

MKT 607

Subject

Marketing

Date

Nov 24, 2024

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docx

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Uploaded by marykogut2

There are a couple of different types of marketing intermediaries, agents and brokers, wholesalers, distributors and retailers (Bhasin, 2020). These organizations sell a firms goods or services to either other business or to consumers, they also act as the link between the supply side and demand side (Bhasin, 2020). Brokers and agents are the ones that negotiate the transactions between the buyers and the sellers, they do not take ownership of the items that are involved in the transactions (Kotler and Keller, 2016). Wholesalers are the ones that buy the products in bulk, they then resell those items to others to make a profit (Bhasin, 2020). Distributors don’t actually buy any products from producers, but they are involved with facilitating the transactions between retailers and manufactures. They have similar duties that brokers, and agents have, but they are only hired for a limited time (Bhasin, 2020). Retailers are the final link between the customers and the organization (Bhasin, 2020). Retailers buy products directly from producers, they skip several different intermediaries and by doing so, they increase their profit margins (Bhasin, 2020). Intermediaries are there to help out companies, come companies may not be able to perform direct marketing, or they don’t have the finances to support direct marketing. When it comes to small businesses, I think that retailers and agents would be most important because most of the time, small businesses have lower financial capital and a smaller volume than a large company has. When it comes to large businesses, I think that they would most benefit from distributors and wholesales. Large businesses depend on large distributors that have both financial and distribution capabilities that are able to move the large number of bulk items to multiple locations. When it comes to the bike simulation, adding more marketing channels could help our company better reach our target market and better help us expand into other countries. Bhasin, H. (2020, February 16). Marketing Intermediaries - Meaning and Types Of Intermediaries. Retrieved May 25, 2020, from https://www.marketing91.com/marketing- intermediaries/ Kotler, P. & Keller, K.L. (2016). A Framework for Marketing Management (6 th ed.). Pearson Education, Inc. ISBN 13: 978-0-13-387131-9

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