Digital Behaviors

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Digital Behaviors 1 Digital Behaviors Student Name Student ID Professor Name Course Name January 26, 2023

Digital Behaviors 2 Introduction The capacity to locate, assess, use, disseminate, and produce material using digital devices (such as computers and smartphones) is meant by "digital skills." Companies now expect all workers, not just a chosen few, to possess more sophisticated digital abilities than were formerly necessary for success in the workplace. There is a growing need for employees to acquire new skills as society becomes more reliant on electronic communication (Bergdahl, Nouri and Fors, 2019). In the following paragraphs, this paper will discuss the many digital competencies and habits that can help one succeed in the chosen profession. The significance of having the right mindset, skills, and practices while using technology and the tools that enhance digital office habits. Task 1: Key Soft Skills for Students and Employees Soft Skills Search Engine Marketing (SEM): SEM is a crucial tool for contemporary organizations who wish to identify their target market and promote directly to that group. The capacity of SEM to improve websites, goods, and services' exposure is perhaps the most important of its various applications. Displaying more prominently on the Google search results page. Businesses and professionals accomplish this by using keywords, sponsored search marketing, and other search engine strategies. It involves more than just including pertinent keywords in the content (Černochová et al., 2020). Content Marketing: Content includes blog posts, movies, podcasts, infographics, and even social media status updates. Even though marketers spend their time honing their search and

Digital Behaviors 3 advertising strategies, content is still king. Because content powers a website or social media page, customers would be unable to understand the benefits of an item or service without it. Content is crucial for raising brand awareness since it may place businesses or influencers in the role of thought leaders (Fernández-Cruz and Fernández-Díaz, 2016). Social Media: Every professional should be able to comprehend and utilize social media successfully since it is a fundamental and valuable skill. Social media marketing aims to understand the dynamic interaction between businesses, influencers, and customers rather than just tweeting or updating Facebook. Companies must communicate with consumers to encourage visitors to their websites or purchase their goods. Due to the prevalence of customers using social media to post questions or comments, it now plays a crucial part in delivering excellent customer service. The complexity of each platform, from TikTok marketing to YouTube, should be understood by educators who acknowledge social media's significance in increasing community participation and equipping graduates with valuable skills (Iordache et al., 2017). Email Marketing: Email is a tried-and-true strategy that is one of the finest methods to get and keep leads. One of the first types of direct marketing, email, is still effective in attracting new clients and retaining existing ones. A strong email marketing strategy is essential for launching successful campaigns for small businesses or large enterprises. A seasoned digital marketer knows that every step of the funnel must be adequately thought out. Every effort must be optimized to draw visitors in and increase engagement, from the welcome email through the registration page, including where it is placed on a website (Pinto-Santos, Pérez Garcias and Darder Mesquida, 2022). Explanatory Overview

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Digital Behaviors 4 Search Engine Marketing (SEM): Every professional should be able to comprehend and utilize social media successfully since it is a fundamental and valuable skill. Social media marketing aims to understand the dynamic interaction between businesses, influencers, and customers rather than just tweeting or updating Facebook. Companies must communicate with consumers in a manner that encourages visitors to their website or purchase their goods. Due to the prevalence of customers using social media to post questions or comments, it now plays a crucial part in delivering excellent customer service. The complexity of each platform, from TikTok marketing to YouTube, should be understood by educators who acknowledge social media's significance in increasing community participation and equipping graduates with valuable skills (Sánchez-Caballé, Gisbert Cervera and Esteve-Mon, 2020). Social Media Skills: The reputation of social media as a reliable information source has grown. In addition, it offers a fantastic platform for interaction between professors and students. By connecting with professors throughout the globe and learning more, students may also broaden their perspectives. Teachers may use social media to increase student engagement in their studies by using various teaching strategies. No longer is it necessary to phone each other to share information. Social media makes it easy to share any information, allowing students to do so with their friends and other students. With study materials, projects, practice papers, and additional exam-related information. This social media also features student-focused platforms that provide all the information, including book lists, study guides, class notes, and videos of professors' lectures, to all students. This is beneficial for getting ready for any competitive test (van Laar et al., 2017). Examples

Digital Behaviors 5 Search Engine Marketing (SEM):  According to the study, 64.4 percent of professors use social media for personal purposes and 33.8 percent for teaching.  Additionally, the study discovered that 30% of those over 55 and 41 percent of those under 35 reported utilizing social media in their teaching, respectively.  Social media usage among faculty is more significant in the Humanities and Arts, Professions, Applied Sciences, and Social Sciences than in the Natural Sciences. Additionally, computer science.  Blogs and wikis are chosen for education, but Facebook or LinkedIn are utilized for social and professional contacts.  Eighty-eight percent of teachers across all subject areas admitted to utilizing web video in the classroom (van Laar et al., 2020). Social Media Skills:  Search Engine Marketing (SEM), a subject distinct from social media, is among the most significant ones marketers have grown to depend on. For context, let's consider that 81% of internet users do an online search before making a purchase, with 70% of that traffic coming from Google.  Nearly 22 billion visits to retail websites were made in June 2020, an increase from 16 billion in January, according to Statista. Additionally, this online activity doesn't seem to slow down after Copid (Sillat, Tammets and Laanpere, 2021). Task 2: Why soft Skills are Important

Digital Behaviors 6 Benefits of the Skills Social Media Skills: Depending on how students interact with social media platforms, networking may have a positive or negative influence on learning. As a student, particularly if you want to take a competitive test, you must remember that you should use social media platforms responsibly every day. If utilized appropriately, social networking may be a gift in disguise. Here are a few ways that effective social networking affects a student's learning ability (Riel, Christian and Hinson, 2012). Increases scholastic engagement: With the aid of many forms, including videos and text material, students today find it enjoyable and pleasant to utilize technology to study for their school, college, or even competitive examinations to get adequate information in the related subject or topic of their syllabus (Jackman et al., 2021). Collaborative learning: The innate urge to engage in interpersonal interaction and collaborative endeavors on both online and offline venues. Students now have the finest opportunity to satisfy this aim and make intelligent use of the platforms for personal growth and development, thanks to social media. Through social networking, kids may benefit from social media for students. They may use social media tools like podcasts, YouTube or Vine videos, and blogs to collaborate and share their work with the world (Gui and Argentin, 2011). Promotes learning and teaching: In recent years, social media has played a significant role in the education sector's rapid evolution. According to recent research, students who comprehend the advantages of social media for learning study more effectively and score better on

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Digital Behaviors 7 examinations than those who do not make the most critical use of social networking's benefits. This happens due to the thoughtful peer criticism mixed with social media group discussions intended to generate ideas, strategies, and collaborations, improving academic achievement and overall personality development starting in high school (Demir, 2019). Search Engine Marketing (SEM) Skills: The following are the benefits of SEM skill Spreads Brand Awareness: The business may benefit from the sponsored advertisements used in search engine marketing to stand out from the crowd. These ads may impact customers' perception of the company, regardless of the headline or URL connection. Combining it with other methods of brand recognition might help you get the attention of the target consumers gradually or rapidly (Biletska et al., 2021). Fast visibility: Using organic SEO to increase exposure requires time and effort. On the other side, search engine marketing yields results nearly immediately. Your ad is shown to them as soon as a prospective consumer search for you. As a result, it's the best short-term technique for raising awareness of your company, service, or goods (Allmann and Blank, 2021). Target ads based on location: They may set up the adverts to exclusively target individuals around your company, which is another significant benefit of SEM. This helps in removing searchers who are too far away from them. Additionally, it facilitates connections with neighbors. Local customers are keen to discover local companies. Perhaps this is the reason why Google search results for "near me" and "where to purchase" inquiries have increased by 200% in the last two years (Gui and Argentin, 2011).

Digital Behaviors 8 Skills Enhance Employee Performance and Student Outcomes Social media allows students to interact with people worldwide and expand their knowledge since it has no geographical restrictions. Social media helps acquire pertinent information via different internet platforms when students are confused while studying. While in the past, students had to wait to see the instructor before getting their questions answered. With social media, all it takes is a quick search to get the answer to any question someone may have. Additionally, social media gives students a fantastic platform to share their expertise. The test- passing students use social media to share their knowledge and study methods, which is incredibly beneficial for the students currently studying for the exam. Social media may thus be used to exchange information and demonstrate abilities, but it also serves as a mentor for students who want to make a difference in the world. Additionally, social media has provided students with some new opportunities. Instead of copying what their peers are doing, children may learn about their different career options based on their abilities and talents (Pinto-Santos, Pérez Garcias and Darder Mesquida, 2022). Real-world evaluations of advertising campaign efficacy are often time-consuming and expensive. They call for things like focus groups, polls, and comparable measures. Thanks to SEM platforms like Google Ads, they get fast access to data like top-performing keywords, impressions, and click-through rates. One of the most significant benefits of SEM over conventional advertising is this. They can assess the effectiveness of the adverts thanks to these technologies. If staff members see that one ad performs better, they may swiftly modify the approach and run more successful search engine advertising (van Laar et al., 2017). Task 3: Techniques for Improving Soft Skills

Digital Behaviors 9 Technique Social Media: When it comes to communicating on social media, consistency is essential. It's critical to ascertain your target audience's peak social media activity times and the quantity of time they can devote to social media marketing. They should also monitor how many likes, comments, and shares each post gets from users and concentrate on posting exciting information to their followers. Once a posting rhythm has been set, stick to it by publishing often. For some people, setting a reminder or scheduling posts in advance may be helpful (van Laar et al., 2020). SEM: The SEM boot camp is between a college course and a personal training session. Boot camps are typically 6- to 12-week in-person programs where participants gain a theoretical and practical understanding of SEM-related subjects. The boot camp framework aims to provide marketers with the most valuable experience possible in the shortest period of time. Both practical application and theoretical understanding of SEM topics may be included within a 20+ hour/week class program spread over a 6–12 week timeframe (Sillat, Tammets and Laanpere, 2021). Techniques used in Specific Tasks or Situations Networking and education. Learning has expanded outside the classroom, and almost every e-learning website promotes social learning. Students may study from online courses and share their understanding or questions via social media platforms. NPTEL, Udemy, YouTube, etc., are a few examples. To participate in class, students may utilize live video, a feature of many social networking sites. Students can exchange course materials through social networking

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Digital Behaviors 10 sites like Facebook, Instagram, and even WhatsApp (Pinto-Santos, Pérez Garcias and Darder Mesquida, 2022). Maintaining relationships with their classmates is crucial for kids to succeed in this social learning process. Students may form a strong network by becoming friends with friends of friends. They may start creating new contacts and getting to know many unique individuals. Obtaining any information on renowned people used to be incredibly difficult. They have to only be visible to everyone through newspapers and television. After social media gained popularity, it has never been simpler to follow well-known and influential figures. Therefore, social media has been crucial in helping kids interact with the role models they look up to (Iordache et al., 2017). Additionally, social media networking will assist students in learning about local events and activities. Additionally, students may learn about hackathons, quizzes, sudoku, marathons, sporting events, and cultural events, among other things. The pupils will have the chance to participate and succeed as a result. Students will have several extracurricular activities to choose from by taking part in these activities (Gui and Argentin, 2011). Promotion over the internet. One of the most common ways people buy things nowadays is over the internet. SEM campaigns aim to increase the scope of digital advertising by locating and using keywords that will appeal to the target audience. Said, the most lucrative keywords are the focus of SEM campaigns (Demir, 2019). Substantial rates of conversion. One of the main benefits of SEM marketing is that it puts a company's goods in front of buyers precisely when they are ready to buy. Advertising for a

Digital Behaviors 11 specific product term, such as "food processor," ensures that anyone searching online for a product like that will see the advertiser's ad before any others. Customers' buying intent is optimized, and the company's conversion rate is increased using search engine marketing (SEM) (Černochová et al., 2020). Speed. Compared to SEO, which may take a long time to evaluate keywords and tailor content to SEO research, an SEM approach often produces higher traffic more rapidly. By ranking at the top of search engine results pages (SERPs), SEM ensures that businesses' wares are quickly visible to potential buyers (Biletska et al., 2021). The Pay-Per-Click method. In the PPC model, businesses only have to fork out money when one of their ads is clicked on, making it a more cost-effective alternative to the CPE model. By establishing a maximum CPC and daily budget, businesses have complete control over advertising spending (Allmann and Blank, 2021). Better trust and organic signaling led to higher ranks. When Google sees that more people are visiting a website because of adverts, it places more weight on those signals and ranks the page higher for trust. If an SEM campaign is successful enough, the promoted product will naturally rise to the top of search engine results pages (SERPs), rendering SEM unnecessary (Demir, 2019). Conclusion There is a growing need for employees to acquire new digital skills. This paper will discuss the many digital competencies and habits that can help students and employees succeed in their chosen professions. It will also look at the significance of using technology with the right

Digital Behaviors 12 mindset, skills, and habits. The complexity of each platform, from TikTok marketing to YouTube, should be understood by educators. Every professional should be able to comprehend and utilize social media successfully since it is a fundamental and valuable skill.

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Digital Behaviors 13 Reference Allmann, K. and Blank, G. (2021). Rethinking digital skills in the era of compulsory computing: methods, measurement, policy and theory. Information, Communication & Society , [online] 24(5), pp.633–648. Available at: https://www.tandfonline.com/doi/abs/10.1080/1369118X.2021.1874475 [Accessed 26 Jan. 2023]. Bergdahl, N., Nouri, J. and Fors, U. (2019). Disengagement, engagement and digital skills in technology-enhanced learning. Education and Information Technologies , [online] 25. Available at: https://link.springer.com/article/10.1007/s10639-019-09998-w [Accessed 26 Jan. 2023]. Biletska, I.O., Paladieva, A.F., Avchinnikova, H.D. and Kazak, Y.Y. (2021). The use of modern technologies by foreign language teachers: developing digital skills. Linguistics and Culture Review , [online] 5(S2), pp.16–27. Available at: http://www.lingcure.org/index.php/journal/article/view/1327 [Accessed 26 Jan. 2023]. Černochová, M., Voňková, H., Štípek, J. and Černá, P. (2020). How Do Learners Perceive and Evaluate Their Digital Skills? [online] Learning and Performance Assessment: Concepts, Methodologies, Tools, and Applications. Available at: https://www.igi-global.com/chapter/how- do-learners-perceive-and-evaluate-their-digital-skills/237588 [Accessed 26 Jan. 2023]. Demir, A.O. (2019). DIGITAL SKILLS, ORGANIZATIONAL BEHAVIOR AND TRANSFORMATION OF HUMAN RESOURCES: A REVIEW. Ecoforum , [online] 8(1). Available at: https://www.ceeol.com/search/article-detail?id=1050840 [Accessed 26 Jan. 2023]. Fernández-Cruz, F.J. and Fernández-Díaz, M.J. (2016). Generation Z’s Teachers and their Digital Skills. Comunicar , [online] 24(46), pp.97–105. Available at: https://www.growkudos.com/publications/10.3916%25252Fc46-2016-10/reader [Accessed 26 Jan. 2023]. Gui, M. and Argentin, G. (2011). Digital skills of internet natives: Different forms of digital literacy in a random sample of northern Italian high school students. New Media & Society ,

Digital Behaviors 14 [online] 13(6), pp.963–980. Available at: https://journals.sagepub.com/doi/pdf/10.1177/1461444810389751 [Accessed 26 Jan. 2023]. Iordache, C., MariënI., Baelden, D. and Baelden, D. (2017). Developing Digital Skills and Competences: A Quick-Scan Analysis of 13 Digital Literacy Models. Italian Journal of Sociology of Education , [online] 9(1), pp.6–30. Available at: https://ijse.padovauniversitypress.it/2017/1/2 [Accessed 26 Jan. 2023]. Jackman, J.A., Gentile, D.A., Cho, N.-J. and Park, Y. (2021). Addressing the digital skills gap for future education. Nature Human Behaviour , [online] 5(5). Available at: https://www.nature.com/articles/s41562-021-01074-z [Accessed 26 Jan. 2023]. Pinto-Santos, A.R., Pérez Garcias, A. and Darder Mesquida, A. (2022). Development of Teaching Digital Competence in Initial Teacher Training: A Systematic Review. World Journal on Educational Technology: Current Issues , [online] 14(1), pp.1–15. Available at: https://eric.ed.gov/?id=EJ1334493 [Accessed 26 Jan. 2023]. Riel, J., Christian, S. and Hinson, B. (2012). Charting Digital Literacy: A Framework for Information Technology and Digital Skills Education in the Community College . [online] papers.ssrn.com. Available at: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2781161 [Accessed 26 Jan. 2023]. Sánchez-Caballé, A., Gisbert Cervera, M. and Esteve-Mon, F.M. (2020). The digital competence of university students: a systematic literature review. repositori.uji.es . [online] Available at: https://repositori.uji.es/xmlui/handle/10234/191134 [Accessed 26 Jan. 2023]. Sillat, L.H., Tammets, K. and Laanpere, M. (2021). Digital Competence Assessment Methods in Higher Education: A Systematic Literature Review. Education Sciences , [online] 11(8), p.402. Available at: https://www.mdpi.com/2227-7102/11/8/402 [Accessed 26 Jan. 2023]. van Laar, E., van Deursen, A.J.A.M., van Dijk, J.A.G.M. and de Haan, J. (2017). The relation between 21st-century skills and digital skills: A systematic literature review. Computers in

Digital Behaviors 15 Human Behavior , [online] 72, pp.577–588. Available at: https://www.sciencedirect.com/science/article/pii/S0747563217301590 [Accessed 26 Jan. 2023]. van Laar, E., van Deursen, A.J.A.M., van Dijk, J.A.G.M. and de Haan, J. (2020). Determinants of 21st-Century Skills and 21st-Century Digital Skills for Workers: A Systematic Literature Review. SAGE Open , [online] 10(1), p.215824401990017. Available at: https://journals.sagepub.com/doi/full/10.1177/2158244019900176 [Accessed 26 Jan. 2023].

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