COM 215 Terms 434

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School

Murdoch University Dubai *

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215

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Marketing

Date

Nov 24, 2024

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docx

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124 . Promotion can assist salespeople in finding likely sales prospects . a. True b. False True 125 . A business usually cannot operate at peak efficiency when sales fluctuate significantly . a. True b. False True 126 . When a manufacturer advertises a product to consumers, resellers should view this promotion as a form of strong manufacturer support . a. True b. False True 127 . A promotion mix is a blend of four possible ingredients, which are advertising, personal selling, public relations, and sales promotion . a. True b. False True 128 . Advertising is a paid form of personal communication. a. True b. False False

129 . Advertising is an inflexible promotional method . a. True b. False False 130 . The absolute dollar outlay for advertising is usually low. a. True b. False False 131 . Measuring the effect of advertising on sales is difficult. a. True b. False True

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COM 215 Terms 434

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