640 Final ASSIGNMENT
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School
University of Maryland, University College *
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Course
610
Subject
Marketing
Date
Jun 23, 2024
Type
docx
Pages
3
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Slide 1: Title Slide
Title: Strategies to Improve Good Neighbor Center
Subtitle: Course Code: NPMN 640
Date and Time of Download: 03-16-2024, 11:54:40 GMT -05:00
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Slide 2: GNC’s Needs
Current State of GNC
Mention the analysis of GNC's strengths, weaknesses, opportunities, and treats/trends
Solution
Emphasize the importance of marketing, fundraising, and public relations in GNC's success
Slide 3: Marketing Recommendations
1.
Develop a plan to create and sustain a positive image
Define GNC”s identity.
Clearly define the association's mission, values, and goals.
Identify your target audience and stakeholders.
Develop a strong brand identity
Create a logo and brand guidelines that reflect your association’s values.
Build a Strong Online Presence:
Develop a professional website that provides information about your association
Utilize social media to engage with members and the
community
Slide 4: Fundraising Recommendations
1.
Identify and develop policies related to finance
Transparency and accountability: Finance policies would give clear guidelines for financial transactions, budgeting, and reporting, promoting transparency within GNC
establish accountability by defining roles and responsibilities related to financial management
2.
Diversify donor funding
GNC should seek out grants from other foundations, government agencies, and other funding sources that align with the association’s mission. For example, ……..
Cultivate relationships with individual donors and corporate sponsors to secure donations
3.
Expand means of receiving donations
Make the donation process as simple as possible when they build
their website. This would involve asking for donations as soon as
a visitor lands on your page, which would encourage contributors
to give to your cause swiftly and conveniently (Schnurbein & Fritz (2017).
Slide 5: Public Relations Recommendations
1.
Identify persons to oversee organization PR
Appoint a capable Director of Marketing and Public Relations, whose responsibility is to direct and supervise the creation and execution of marketing initiatives aimed at fostering public interest and building awareness of the brand (Dyer et al., 2002).
Appoint a capable Director of Marketing and Public Relations, whose responsibility is to direct and supervise the creation and execution of marketing initiatives aimed at fostering public interest and building awareness of the brand (Dyer et al., 2002).
Make their leadership more visible to increase their credibility. To demonstrate their industry expertise, GNC should consider sharing their business insights, writing leadership articles for trade publications, and citing studies
or data to back up their claims (Theaker, 2020).
2.
Create a public relations plan for the organization
Define PR Goals for GNC
Determine the key target audiences for GNC, including health-conscious consumers, fitness enthusiasts, athletes, and individuals interested in wellness and nutrition products.
Implement Media Relations Strategy
Slide 6: Integration of Recommendations
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Related Questions
Q3- Suppose there is a company that does all the work manually and has a particular system in each department. After spending a period of time, they wanted to automate all the company's functions and operations, and they decided to apply the Enterprise Resource Planning (ERP) system to their organization. Why did they determine to use the Enterprise Resource Planning (ERP) system instead of manually working?
Answer:
Enterprise resource planning is a business suite that enables various organizations to manage the daily activities by integrating the finance, human resource, logistics, marketing, and operations functions as a single system.
Enterprise resource planning systems allows various functions to communicate and exchange the information through compiling into a central database thus allowing all the employees a cross departmental visibility.
The various advantages associated with the usage of ERP include,
Generation of major time and financial savings through providing the…
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Subject: Quantitative research method
Which items load onto which factors? Can you name them based on the items that load onto them? (150 words)
Rotated Factor Matrix
Items
Factors
1
2
3
4
5
The appearance of the physical facility
.695
-.054
.153
.119
.193
Personnel appearance and equipment
.823
-.012
.096
.045
-.002
Ability to perform the promised services
.052
.193
.718
.210
-.023
Willingness to help customers
.270
-.013
.052
.232
.586
Knowledge and courtesy of employees
.018
.769
-.046
.187
.005
Ability to convey trust and confidence
-.028
.678
.035
.024
.090
Caring
.172
.160
.215
.604
.155
Ability to accurately accomplish
.174
.009
.640
.107
.127
Provide prompt services
.170
-.210
.188
-.044
.720
Individual attention to customer
.249
.093
.200
.638
.298
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Book
Principles of Management, OER 2019 Edition, ISBN: 9780998625768
Chapter 17, Chapter Questions
Problem 3CTQ:
The case focuses on U.S. markets. How are European markets affected by holiday shopping?
Problem 4CTQ:
Have your own shopping habits changed with the ease of online shopping? If so, how? Do you expect them to change when you graduate and have more disposable income?
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I need the number of rolls sold on the open market in 12 foot rolls. From the image
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Develop a spreadsheet for question.
Suppose instead that Method A recieved a score of 3 for safety. Would your recommendation change under these circumstances?
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Develop a spreadsheet for question.
What would your recommendation be if the weight for the safety went down to 10 and the weight of profitability went up to 25?
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Subject: Logistic Management
Q#6) What is Porters Power Model explain with example?
Q#7) What is risk management & mitigation explain with example?
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Business Name: CV Water Refill
Location: 3rd Street Chula Vista, CA 91911
Section 1: Business Description, Vision & Mission:
Section 2: Description, Legal Structure & Location:
Section 3: Mission Statement & Company Overview:
Section 4: Short-Range Vision for Company (Start-Up Achievements, 0-6 Months):
Section 5: Long-Range Vision (Where you see your company in 1-3 years):
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Business Name: CV Water Refill
Location: 3rd Street Chula Vista, CA 91911
Section 1: Market Products and Services
a. Business Industry Overview:
b. Customer Segment(s)/ Details of Your Target Market:
c. Competition-Direct & Indirect:
d. Market Share/SWOT Analysis (3 bullets for each section)
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Part 4 Independent Challenge 2
1. Get ready
Help Sage Realty Services find a solution to a problem. Complete the following
steps.
Figure 4-17 (duplicated below) shows the ideas for how to try the solution of improving customer
service and increasing referrals for six months.
FIGURE 4-17
Survey customers
Sponsor event for home buyers
Send links or DVDs of virtual tours
Update contact management
software
Do in three stages: March 1-15,
May 1-15, and September 1-15
Organize follow-up social events
with recent customers
2. Now you try
In the following space, identify the objectives and tasks for putting the solution into practice, based
on the details shown in Figure 4-17.
In the following table, organize the tasks into an action plan based on the following table:
Sage Realty needs to improve
customer service
Better customer service will
increase referrals (and sales),
xxx
Overall budget is $800
Survey customers ($75 for
online survey, plus $125 for
phone calls) Barbara Norman
can do…
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The outdoor pool is out of service at your resort and your teenage tour group of 30 is checking in today. What could the convention services manager do to be proactive?
Question 5 options:
a)
Make arrangements to shuttle the guests who want to use the pool to a private pool.
b)
Nothing. The pool is closed for the safety of the guest.
c)
Tell them to go to the YMCA.
d)
Pay for them to swim at the hotel pool next door and charge a small fee.
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The manager of a bulk foods establishment sells a trail mix for
$9
per pound and premium cashews for
$14
per pound. The manager wishes to make an
200-pound
trail mix-cashew
mixture that will sell for
$11
per pound. How many pounds of each should be used?
Question content area bottom
Part 1
A.
80
lb of trail mix
120
lb of cashews
B.
100
lb of trail mix
100
lb of cashews
C.
140
lb of trail mix
60
lb of cashews
D.
120
lb of trail mix
80
lb of cashews
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Instruction: Conduct a SWOT Analysis for the College of Business Administration and Accountancy. Minimum of
three (3), Maximum of 7. Do not write anything in the colored area of the matrix.
Table 1. SWOT Matrix for CBAA
1.
2.
3.
4.
5.
6.
7.
2.
3.
4.
5.
6.
7.
SWOT MATRIX CBAA
OPPORTUNITIES
THREATS
1.
2.
3.
7.
STRENGTHS
1.
2.
3.
4.
5.
6.
7.
WEAKNESSES
Page 1 of 2
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Calculate the category expense contribution for insurance.
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The quiz will be
Due 11:59 PM., Sunday
20 questions
Question 3
Which of the following is not one of Porter's five forces?
O Buyer Power
O Supplier Power
O Threat of Regulation
O Threat of Substitutes
* Previous
8
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Topic: Management Information system
Please read and answer the different partsPlease answer the parts in the case of the operational manager in the Marketing department as how would having an insurance policy benefits your department/ employees you should answer on the prospective of your department.Insurance Ltd. accepts payments on various insurance policies from employees of businesses across the island. These businesses deduct payments from employees’ salaries and pay the insurance company a lump sum each month. This total amount deducted is shown on each employee’s payslip. Deductions are due at the end of each month and each participating business submits one payment for its employees to the insurance company via online payments through the bank. However, if payments were received after 11:00 a.m., the bank does not process them until the next business day. At the beginning of each month an administrative assistant at MGMT Insurance Ltd. downloads the deductions for each…
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Only the blanks in A, B and D please.
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subject: Quantitative Analysis For Business
Please answer both.
22. Dawn owns a dog day care company that offers kenneling services for dogs that weigh less than 30 pounds. Dawn has decided to expand the building that houses the kennels by 1,000 square feet. A friend suggested that Dawn consider three expansion options: 1) only board dogs under 30 pounds; 2) only board dogs larger than 30 pounds; or 3) split the new space, allocating 50% to dogs under 30 pounds and 50% to dogs over 30 pounds.
Expansion Options
Strong Economy
Weak Economy
Likelihood 40%
Likelihood 60%
Only dogs under 30 pounds
$19,000 increase in revenue
$18,000 increase in revenue
Only large dogs
$22,000 increase in revenue
$15,000 increase in revenue
Split the space between small and large dogs
$20,000 increase in revenue
$16,000 increase in revenue
Based on the table shown above, which option has the highest expected value?
Splitting the space between small and large…
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The Role of Income Taxes For the most recent year, Triad Company had fixed costs of $240,000and variable costs of 75% of total sales revenue, earned $70,000 of net income after taxes, and anincome tax rate of 35%.Required Determine:1. Before-tax income.2. Total contribution margin.3. Total sales.4. Breakeven point in dollar sales
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Initiative: Implementing Product Inspection and Consumer Engagement
Based on the above initiatives created for a company working toward B corp certification and to help strengthen the corporation's commitment to people, planet and profit:
1)Recommend an operational management strategy or technique (e.g., project management, lean manufacturing, or Six Sigma) that is appropriate to implement for each selected initiative, and explain why.
2)Define the requirements for the successful implantation of each selected initiative as well as the scope of each. Describe how changes to the requirements and scope would impact timelines, budget, and risk.
3)Explain the key internal and external stakeholders who would be involved in planning and implementing each selected initiative, as well as why each identified stakeholder is needed to successfully implement the initiatives.
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Required information
Lyndia Company is a merchandiser that sells a total of 15 products to its customers. The company provided the following
information from last year:
Selling Price
Variable Cost
Product
1
Unit Sales
per Unit
per Unit
9,000
$ 29
$12.95
2
16,500
$ 99
$68.55
3
6,000
$ 85
$42.50
4
19,500
$109
$85.00
5
4,500
$ 19
$ 6.35
6
27,000
$119
7
3,000
$ 39
$92.00
$14.30
8
7,500
$ 79
$33.18
9
9,000
$
69
$30.36
10
15,000
$.95
$77.60
11
10,500
$ 59
$25.40
12
1,500
$
65
$29.00
222
13
3,000
$
44
$12.40
141
6,000
$ 49
$13.48
15
12,000
150,000
$ 89
$61.83
Last year, Lyndia's total fixed expenses and net operating income were $3,000,000 and $1,223,070, respectively. The
company would like your assistance in developing some financial projections for this year.
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need the answers for 3.15 and 3.16
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Company: ABC Civil Engineering - an engineering firmSituation: ABC company has recently made significant cuts in staff and the workload on existingemployees has increased. A major RFP is dueCharacters:
Ted Waltz – Managing Director of ABC EngineeringElaine Tillman – Civil Engineer____________________________Elaine Tillman looked at her watch – it was 7:30 pm. Just then she knew she would not make it to her son’s final high school basketball game. It took her a moment to collect herself and wipe the tear that had started down her face and onto the ragged-edged 100 plus page RFP she was working on. The RFP,the largest opportunity that ABC Civil Engineering had a chance to bid on in 6 months, was far fromready for the 9:00 AM deadline the following day.Normally in this situation, Elaine would have collaborated with a proposal team putting together such a big proposal but, since the economic down turn hit, ABC has had to make significant cuts in its staff. It started with administrative…
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Company: ABC Civil Engineering - an engineering firmSituation: ABC company has recently made significant cuts in staff and the workload on existingemployees has increased. A major RFP is dueCharacters:
Ted Waltz – Managing Director of ABC EngineeringElaine Tillman – Civil Engineer____________________________Elaine Tillman looked at her watch – it was 7:30 pm. Just then she knew she would not make it to her son’s final high school basketball game. It took her a moment to collect herself and wipe the tear that had started down her face and onto the ragged-edged 100 plus page RFP she was working on. The RFP,the largest opportunity that ABC Civil Engineering had a chance to bid on in 6 months, was far fromready for the 9:00 AM deadline the following day.Normally in this situation, Elaine would have collaborated with a proposal team putting together such a big proposal but, since the economic down turn hit, ABC has had to make significant cuts in its staff. It started with administrative…
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Op1.
4.1 Learning Outcomes:
Discuss the role of strategic management.
Compare mission, vision, and value statements.
Discuss the types and purposes of goals and plans
Describe SMART goals and their implementation
4.2 Action Required:
Use the website www.samples-help.org.uk/mission-statements to look up for the mission statements of some well-known corporations.
4.3 Test your Knowledge (Question):
Evaluate the usefulness of any one of these mission statements for the planning of future strategies for this business
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Answer part b only, due to its complexity, please deduct two of my question's quota
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Problem 1. During your first month as an employee at Greenfield Industries (a large drill-
bit manufacturer), you are asked to evaluate alternatives for producing a newly designed
drill bit on a turning machine. Your boss' memorandum to you has practically no information
about what the alternatives are and what criteria should be used. The same task was posed
to a previous employee who could not finish the analysis, but she has given you the following
information: An old turning machine valued at $350,000 exists (in the warehouse) that can
be modified for the new drill bit. The in-house technicians have given an estimate of
$40,000 to modify this machine, and they assure you that they will have the machine ready
before the projected start date (although they have never done any modifications of this
type). It is hoped that the old turning machine will be able to meet production requirements
at full capacity. An outside company, McDonald Inc., made the machine seven years ago and
can…
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12. How and when would an organization use a:
Standing plan
Single-use plan
13. Why would a food and nutrition organization benefit from
bot short- and long-range plans?
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Pls help ASAP for both
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i need the answer quickly
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↓
←
M Gmail
UNILUS | E X
ChatGPT X
YouTube
GBS 660_A X
Maps GE News
C + File C:/Users/nemet/Desktop/UNILUS/2024/GBS%20660_Assignment%20Distance%20January%202024%20(1).pdf
Translate
GBS 660_Assignment Distance January 2024 (1).pdf
Production X
Lusaka Times-Zamb... R Browse Map | Rulac
Item cost per Unit
Setup cost
4 / 4
2
80
6-Hour D X
Inventory carrying cost per year
Weekly Net Requirement
1
105
3
130
QUESTION 2:
The determination of lot sizes in an MRP system is a complicated and difficult problem. Lot
sizes are the part quantities issued in the scheduled receipt and planned-order release
sections of an MRP schedule. For parts produced in-house, lot sizes are the production
quantities of batch sizes. For purchased parts, these are the quantities ordered from the
supplier. Consider the following data relevant to an MRP lot-sizing problem:
4
50
Membersh X b Answered: X G The detern X
100% + #
$25
$100
20.8%
5
Building a Better Re...
0
6
200
Get involved in hum...
7
125
8
100
Use the…
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Question 4:
The planning process begins with:
a formal mission that defines the basic purpose of the organization.
setting the strategic goals for the organization as a whole.
devising functional plans for the organization.
articulating specific procedures or processes for individual departments and employees.
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