640 Final ASSIGNMENT

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School

University of Maryland, University College *

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Course

610

Subject

Marketing

Date

Jun 23, 2024

Type

docx

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Uploaded by JudgeFangJackal39

Slide 1: Title Slide  Title: Strategies to Improve Good Neighbor Center  Subtitle: Course Code: NPMN 640  Date and Time of Download: 03-16-2024, 11:54:40 GMT -05:00  Source: Downloaded from CourseHero.com  Include the CourseHero.com URL Slide 2: GNC’s Needs  Current State of GNC  Mention the analysis of GNC's strengths, weaknesses, opportunities, and treats/trends  Solution  Emphasize the importance of marketing, fundraising, and public relations in GNC's success Slide 3: Marketing Recommendations 1. Develop a plan to create and sustain a positive image  Define GNC”s identity.  Clearly define the association's mission, values, and goals.  Identify your target audience and stakeholders.  Develop a strong brand identity  Create a logo and brand guidelines that reflect your association’s values.  Build a Strong Online Presence:  Develop a professional website that provides information about your association  Utilize social media to engage with members and the community Slide 4: Fundraising Recommendations 1. Identify and develop policies related to finance  Transparency and accountability: Finance policies would give clear guidelines for financial transactions, budgeting, and reporting, promoting transparency within GNC

 establish accountability by defining roles and responsibilities related to financial management 2. Diversify donor funding  GNC should seek out grants from other foundations, government agencies, and other funding sources that align with the association’s mission. For example, ……..  Cultivate relationships with individual donors and corporate sponsors to secure donations 3. Expand means of receiving donations  Make the donation process as simple as possible when they build their website. This would involve asking for donations as soon as a visitor lands on your page, which would encourage contributors to give to your cause swiftly and conveniently (Schnurbein & Fritz (2017). Slide 5: Public Relations Recommendations 1. Identify persons to oversee organization PR  Appoint a capable Director of Marketing and Public Relations, whose responsibility is to direct and supervise the creation and execution of marketing initiatives aimed at fostering public interest and building awareness of the brand (Dyer et al., 2002).  Appoint a capable Director of Marketing and Public Relations, whose responsibility is to direct and supervise the creation and execution of marketing initiatives aimed at fostering public interest and building awareness of the brand (Dyer et al., 2002).  Make their leadership more visible to increase their credibility. To demonstrate their industry expertise, GNC should consider sharing their business insights, writing leadership articles for trade publications, and citing studies or data to back up their claims (Theaker, 2020). 2. Create a public relations plan for the organization  Define PR Goals for GNC  Determine the key target audiences for GNC, including health-conscious consumers, fitness enthusiasts, athletes, and individuals interested in wellness and nutrition products.  Implement Media Relations Strategy Slide 6: Integration of Recommendations

 Discuss how marketing, fundraising, and public relations recommendations work together  Emphasize the importance of an overall strategic plan for GNC Slide 7:Important of Financial Management  Significance of financial management in nonprofit organizations  Impact of organizational sustainability  Transparency and Accountability  Compliance  Financial regulations  Reporting requirements  Legal and regulatory standards Slide 8: Fundraising Challenges and Solutions  Describe challenges faced by GNC in fundraising  Propose solutions such as diversifying donor base and implementing fundraising policies Slide 9: Importance of Public Relations 1. Importance  Reputation  Community Trust 2. The Strategic Plan  Manage perception of key stakeholders  Effectively manage crisis to protect GNC’s reputation.  Foster trust Slide 10: Conclusion  Summarize the key points of the presentation  Reiterate the importance of implementing the recommendations for GNC's success Slide 11: References  List of references cited in the presentation  Include citations for sources mentioned in the report

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