640 Final ASSIGNMENT

.docx

School

University of Maryland, University College *

*We aren’t endorsed by this school

Course

610

Subject

Marketing

Date

Jun 23, 2024

Type

docx

Pages

3

Uploaded by JudgeFangJackal39

Slide 1: Title Slide Title: Strategies to Improve Good Neighbor Center Subtitle: Course Code: NPMN 640 Date and Time of Download: 03-16-2024, 11:54:40 GMT -05:00 Source: Downloaded from CourseHero.com Include the CourseHero.com URL Slide 2: GNC’s Needs Current State of GNC Mention the analysis of GNC's strengths, weaknesses, opportunities, and treats/trends Solution Emphasize the importance of marketing, fundraising, and public relations in GNC's success Slide 3: Marketing Recommendations 1. Develop a plan to create and sustain a positive image Define GNC”s identity. Clearly define the association's mission, values, and goals. Identify your target audience and stakeholders. Develop a strong brand identity Create a logo and brand guidelines that reflect your association’s values. Build a Strong Online Presence: Develop a professional website that provides information about your association Utilize social media to engage with members and the community Slide 4: Fundraising Recommendations 1. Identify and develop policies related to finance Transparency and accountability: Finance policies would give clear guidelines for financial transactions, budgeting, and reporting, promoting transparency within GNC
establish accountability by defining roles and responsibilities related to financial management 2. Diversify donor funding GNC should seek out grants from other foundations, government agencies, and other funding sources that align with the association’s mission. For example, …….. Cultivate relationships with individual donors and corporate sponsors to secure donations 3. Expand means of receiving donations Make the donation process as simple as possible when they build their website. This would involve asking for donations as soon as a visitor lands on your page, which would encourage contributors to give to your cause swiftly and conveniently (Schnurbein & Fritz (2017). Slide 5: Public Relations Recommendations 1. Identify persons to oversee organization PR Appoint a capable Director of Marketing and Public Relations, whose responsibility is to direct and supervise the creation and execution of marketing initiatives aimed at fostering public interest and building awareness of the brand (Dyer et al., 2002). Appoint a capable Director of Marketing and Public Relations, whose responsibility is to direct and supervise the creation and execution of marketing initiatives aimed at fostering public interest and building awareness of the brand (Dyer et al., 2002). Make their leadership more visible to increase their credibility. To demonstrate their industry expertise, GNC should consider sharing their business insights, writing leadership articles for trade publications, and citing studies or data to back up their claims (Theaker, 2020). 2. Create a public relations plan for the organization Define PR Goals for GNC Determine the key target audiences for GNC, including health-conscious consumers, fitness enthusiasts, athletes, and individuals interested in wellness and nutrition products. Implement Media Relations Strategy Slide 6: Integration of Recommendations
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