2-1 Discussion_Critique of SWOT

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Southern New Hampshire University *

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Marketing

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Jun 23, 2024

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docx

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2-1 Discussion: Critique of SWOT Briefly review SWOT Analysis: It's Time for a Product Recall , which offers a critique of SWOT strategies. Then, carefully read SWOT Does Not Need to Be Recalled: It Needs to Be Enhanced , which highlights proper ways to undergo SWOT analyses. In your own words, describe some of the key strengths and weaknesses of SWOT for evaluating and improving operations at a company. What best practices will you seek to utilize for your own SWOT analysis? What pitfalls will be most important to avoid, and how do you plan to avoid them? Like many of the tools we have learned about at SNHU, the SWOT analysis has positives and negatives. It is up to the project manager to develop this tool to determine the best fit for the business (or project) they are working on. A SWOT analysis can be beneficial in identifying company weaknesses and deterring threats to the business. It also allows the company to develop goals and implement strategies that will allow for the achievement of those goals. As discussed above, however, SWOT analysis does have its limitations. A fundamental SWOT analysis doesn’t provide solutions to the identified weaknesses and threats. There is also no priority assigned to the issues after they are recognized. SWOT analysis can also generate an abundance of information without a way of determining what is helpful or best. One of the biggest pitfalls I can see in completing the SWOT analysis is clarity. SWOT does not provide a reliable way to determine which information is practical and pertinent. To avoid this weakness in the tool, I intend to elaborate on the analysis, providing reliable proof that the data provided is valuable. Another common mistake when creating a SWOT analysis is being too optimistic or unrealistic. This pitfall will not be difficult to mitigate with this project as I have no personal ties to the company that I have chosen. I have never worked for them and will more than likely not be looking to be employed by them, and therefore, I will be able to be entirely subjective in my thinking. Paying close attention to subjective and credible sources of my SWOT analysis will allow me to provide a detailed look into REI and identify possible internal and external issues that someone with an emotional or financial stake in the company may overlook. Reference Koch, A. (n.d.). SWOT Does Not Need to be Recalled: It Needs to be Enhanced. https://www.westga.edu/~bquest/2000/swot1.html
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