MKW Business Plan

Wise Advocacy Group Megan Wise 001012701

A. Executive Summary ............................................................................................................................................. 4 A1. Company Identification ....................................................................................................................................... 4 A2. Mission of the Company ...................................................................................................................................... 4 A3. Business Goals ..................................................................................................................................................... 4 A4. Keys to Success ................................................................................................................................................... 4 B. Company Summary ............................................................................................................................................. 5 B1. Industry History ................................................................................................................................................... 5 B2. Legal Form of Ownership .................................................................................................................................... 5 B3. Location and Facilities ......................................................................................................................................... 5 B4. Management Structure ......................................................................................................................................... 5 B5. Products and Services .......................................................................................................................................... 5 C. Market Analysis ................................................................................................................................................... 6 C1. Target Market ...................................................................................................................................................... 6 C2. Industry Analysis ................................................................................................................................................ 6 C3. SWOT Analysis .................................................................................................................................................. 7 D. Market Strategy ....................................................................................................................................................... 8 D1. 4Ps ....................................................................................................................................................................... 8 D2. Price List ............................................................................................................................................................. 8 D3. Promotional Strategy .......................................................................................................................................... 8 D4. Sales Forecast ..................................................................................................................................................... 8 E. Implementation Strategy ......................................................................................................................................... 9 E1. Overall Strategy ................................................................................................................................................... 9 E2. Monitoring Plan ................................................................................................................................................... 9 F. Financial Statements and Projections .................................................................................................................. 10

A. Executive Summary A1. Company Identification : Wise Advocacy Group is an educational consulting company located in Cumberland Furnace, TN. The company proudly serves the Middle Tennessee Area, including Clarksville- Montgomery County, Dickson County, Stewart County, Houston County, as well as Christian County, Kentucky. A2. Mission of the Company : Wise Advocacy Group’s mission is to provide free educational advocacy services to families of special needs children enrolled in the public school system in the Middle Tennessee area. The company aims to empower parents and educators by offering guidance, resources, and support in navigating the complexities of the Individuals with Disabilities Education Act (IDEA) and securing appropriate special education supports. Wise Advocacy Group believes that every child deserves access to the resources they need to thrive, regardless of financial limitations or barriers within the educational system. A3. Business Goals : 1. Provide Free Advocacy Services: The company’s primary goal is to offer free advocacy services to families in need, ensuring they have the necessary tools and knowledge to advocate effectively for their children’s educational needs. The company aims to empower parents to navigate the special education system and secure appropriate educational supports for their children. 2. Expand Training & Educational Services: To further support the company’s mission, Wise Advocacy Group offers profitable training and educational services to schools and other businesses. By providing comprehensive trainings and valuable educational

content, the company strives to foster a deeper understanding of special education and create inclusive learning environments for students with special needs. Wise Advocacy Group aims to expand their reach and impact by offering these services to a broader audience. A4. Keys to Success : 1. Personal experience and expertise: As an Educational Advocate, the owner brings a unique perspective to Wise Advocacy Group. Their firsthand experience as a mother of two special needs children and deep understanding of the challenges face by both parents and educators in the special education system make them a trusted resource. This professional expertise forms the foundation of the company’s success. 2. Free advocacy services: Offering free advocacy services to families positions Wise Advocacy Group as a compassionate and accessible resource. By removing financial barriers, the company ensures that all families have an equal opportunity to access the support they need. This commitment to providing free services builds trust and establishes strong relationships within the community, resulting in an increase in paid trainings and materials. 3. Collaboration and partnerships: Building collaborative relationships with schools, businesses, and community organizations is crucial to the company’s success. By partnering with these entities, the company can expand their reach, offer comprehensive training services, and create a network of support for families and educators. These partnerships allow the company to have a broader impact on the educational landscape.

County, Dickson County, Stewart County and Houston county in Tennessee, as well as Christian County in Kentucky. As an educational consulting company, physical facilities are not the primary requirement for service delivery. Instead, the business can utilize a combination of office space for administrative purposes and virtual platforms for consultations, trainings, and content delivery. B4. Management Structure : As a sole proprietorship, Wise Advocacy Group is managed by Megan Wise, the owner and founder. Ms. Wise assumes all management responsibilities and key positions within the management structure to include: 1. Educational Advocate: responsibilities include providing personalized advocacy services to families of special needs children, assisting families in navigating the special education system, offering guidance and support through the Individualized Education Program (IEP) process, developing effective communication strategies for parents and educators, and ensuring families have access to the resources and information they need. 2. Training and Education Coordinator: responsibilities include organizing and conducting profitable training sessions for schools and businesses, developing comprehensive trainings on special education laws and best practices, designing workshops on effective communication and collaboration with parents, creating educational content tailored to the needs of schools and organizations, and delivering engaging and informative training sessions to participants. 3. Partnership and Collaboration Manager: responsibilities include establishing and nurturing partnerships with schools, businesses, and organizations, identifying

opportunities for collaboration and mutually beneficial relationships, engaging with community stakeholders to foster support and awareness, building a network of professionals and resources to enhance advocacy services, and managing and maintaining relationships with existing partners. 4. Administrative Assistant: responsibilities include handling day-to-day administrative tasks and office management, managing schedules, appointments, and correspondence, assisting with client inquiries and scheduling consultations, maintaining records and documentation, and providing general support to ensure smooth operations. 5. Finance Manager: responsibilities include overseeing all financial aspects of the company, including budgeting and financial planning, managing accounts payable and accounts receivable, conducting financial analysis and reporting, ensuring compliance with financial regulations and tax obligations, processing relevant grant applications, and advising on financial strategies and decisions to support the company’s growth and sustainability. B5. Products and Services : Wise Advocacy Group offers a range of products and services to fulfill its mission of providing free advocacy services to families of special needs children while also generating revenue through profitable ventures. The company’s primary focus is on the delivery of free advocacy services to families, equipping them with the necessary knowledge and resources to navigate the special education system. This includes personalized consultations, guidance in developing effective communication strategies, and support throughout the Individualized Education Program (IEP) process. To generate revenue, Wise Advocacy Group provides profitable training and educational services to schools and businesses. These services encompass comprehensive trainings on special education laws

B. Market Analysis C1. Target Market : The target market for Wise Advocacy Group’s products and services includes families and caregivers of special needs children who are enrolled in public elementary, middle, or high schools in the Middle Tennessee area. Additionally, the company targets educators and administrators Middle Tennessee public schools, as well as special needs therapy business owners of for-profit businesses. The specific locations presently served are Montgomery County, Dickson County, Stewart County, and Houston County in Tennessee, as well as Christian County in Kentucky. The target market encompasses parents and guardians who require advocacy support to navigate the special education system effectively. The demographics of the target market may include adults from diverse backgrounds, varying income levels, and children with a range of special needs. C2. Industry Analysis : The educational services industry, specifically in the field of special education and advocacy, is a vital and growing sector. Trends and statistics indicate the growing demand for specialized support and resources for families of special needs children. Key industry insights include (Riser-Kositsky, 2022 ) :  Growing Awareness: the heightened awareness of the rights of children with special needs and their access to education and related services, has resulted in an increased demand for educational advocacy services. Caregivers are seeking assistance to navigate the special education system and secure suitable support for their children.  Legislative and Policy Changes: changes in legislation and policies related to special needs children, such as the most recent updates to the Individuals with Disabilities

Education Act (IDEA) and local changing Tennessee legislation, impact the landscape of educational services. These changes necessitate the need for expert guidance and support to ensure compliance and access to available resources.  School & Caregiver Collaboration: collaboration between caregivers and schools is crucial in the special education process. Schools recognize the importance for effective communication and partnership with families, leading to an increasing demand for training and consultation services that facilitate productive collaboration between parents and educators. C3. SWOT Analysis : Complete a four-square SWOT analysis for the company in which you do the following: Strengths: 1. Personal Experience and Expertise: The owner of Wise Advocacy Group brings personal experience as the parent of two special needs children, offering firsthand knowledge of the challenges families face. Her expertise in special education advocacy strengthens the credibility of the services provided. 2. Free Advocacy Services: Offering free advocacy services separates Wise Advocacy Group and positions it as a valuable resource for families seeking support. This approach builds trust, fosters strong relationships, and allows the company to make a significant social impact. 3. Profitable Training Services: Through providing profitable training and educational services to schools and businesses, Wise Advocacy Group

company’s reach beyond its physical locations. Providing online consultations, webinars, and digital resources can cater to a broader audience and provide more convenience for clients. 3. Increasing Demand for Advocacy Services: The growing awareness of special education rights and the involved nature of the education system create an ongoing demand for advocacy services. Wise Advocacy Group can capitalize on this demand by consistently delivering high quality services and establishing a strong reputation. Threats: 1. Regulatory Changes: Changes in special education laws and policies as well as changes withing each school system serviced may impact the advocacy landscape. Staying up to date with regulatory developments and adapting services and trainings accordingly will be necessary to maintaining relevance and ensuring compliance. 2. Competitive Landscape: The educational services industry, including special education advocacy, has other service providers operating in the same geographic areas. Competing with established and emerging competitors requires the company to differentiate its offerings, highlight its unique value proposition, and continually deliver exceptional services. 3. Financial Constraints: Limited financial resources may restrict marketing and advertising efforts, hindering the company’s visibility and ability to reach its target market effectively. Finding cost-efficient strategies to promote services and increase brand awareness will be essential.

S (Strengths) 1. Experience & Expertise 2. Free Advocacy Services 3. Profitable Training Services W (Weaknesses) 1. Limited Geographic Reach 2. Resource Constraints 3. Reliance on Profitable Ventures O (Opportunities) 1. Collaborations with Schools and Organizations 2. Online Presence and Digital Services 3. Increasing Demand for Advocacy Services T (Threats) 1. Regulatory Changes 2. Competitive Landscape 3. Financial Constraints

online advertisements, to raise awareness and engage with the target market. Regularly update the website with appropriate content, blog posts, testimonials, and success stories. Develop a social media strategy that includes sharing educational resources, promoting upcoming training sessions, and providing informative and engaging content related to special education advocacy. b. Networking and Partnerships: Actively engage with schools, parent organizations, support groups, and community stakeholders to establish partnerships and collaborations. Attend special education conferences, workshops, and events to build relationships, share expertise and create visibility in the local special education community. c. Public Speaking and Thought Leadership: Establish Wise Advocacy Group as a thought leader in special education advocacy through seeking opportunities to speak at conferences, seminars, and panel discussions. Contribute articles to industry publications and local media outlets to share insights and raise awareness about special education rights and resources. D2. Price List : Develop a price list for the company’s products and services. The price list for Wise Advocacy Group’s products and services include the following:  Advisory services for families: o Personalized consultations: Free o Guidance and support through the IEP process: Free  Profitable Training and Educational Services: o Comprehensive Training Sessions: Prices vary based on duration and complexity. Range: $200-$500 per session o Workshops on Effective Communication and Collaboration: Prices may vary based on duration. Range $100-$300 per workshop.

o Educational Content Development for Schools and Organizations: Prices may vary based on scope. Range: $500-$1,500 per project.  Printed Materials: o Guides, Templates, and Checklists: Prices may vary based on the complexity and production costs. Range: $10-$50 per item D3. Promotional Strategy : 1. Develop and launch a professional website with comprehensive information about the company’s services, experience, and helpful resources. a. Target Date: 8/1/2023 b. Responsible Party: Megan Wise, Owner 2. Establish social media profiles on platforms relevant to the target market (TikTok, Instagram, Facebook, Twitter, and LinkedIn). a. Target Date: 8/15/2023 b. Responsible Party: Megan Wise, Owner 3. Engaging and informative content for the websites related to special education advocacy, the IEP process, effective communication, and IDEA. a. Target Date: Ongoing, at least one article per week b. Responsible Party: Megan Wise, Owner 4. Develop and distribute informational brochures and business cards to schools, pediatricians, therapy centers, community centers, and other relevant organizations. a. Target Date: 9/30/2023 b. Responsible Party: Megan Wise, Owner

b. Profitable Training & Educational Services: 4 comprehensive training sessions booked at $300 each, 1 communication workshop booked at $100, and one school training session booked at $500, generating $1,800 in revenue. c. Printed Materials: $200 in sales of guides, templates, and checklists. 5. Month 5: a. Free Advocacy Services for Families: No revenue generated. b. Profitable Training & Educational Services: 3 comprehensive training booked at $300 each, one school training session booked at $500, one organization training session booked at $500, generating $1,900 in revenue. c. Printed Materials: $100 in sales of guides, templates, and checklists. 6. Month 6: a. Free Advocacy Services for Families: No revenue generated. b. Profitable Training & Educational Services: 4 comprehensive training sessions booked at $300 each, 2 communication workshops booked at $100 each, generating $1,400 in revenue. c. Printed Materials: $200 in sales of guides, templates, and checklists 7. Month 7: a. Free Advocacy Services for Families: No revenue generated. b. Profitable Training & Educational Services: 5 comprehensive training sessions booked at $300 each, 2 school training sessions booked at $500, generating $2,500. c. Printed Materials: $300 in sales of guides, templates, and checklists. 8. Month 8: a. Free Advocacy Services for Families: No revenue generated. b. Profitable Training & Educational Services: 6 comprehensive training sessions booked at $300 each, 1 organization training session booked at $500, generating $2,300 in revenue.

c. Printed Materials: $300 in sales of guides, templates, and checklists. 9. Month 9: a. Free Advocacy Services for Families: No revenue generated. b. Profitable Training & Educational Services: 5 comprehensive training sessions booked at $300 each, generating $1,500 in revenue. c. Printed Materials: $200 in sales of guides, templates, and checklists. 10. Month 10: a. Free Advocacy Services for Families: No revenue generated. b. Profitable Training & Educational Services: 4 comprehensive training sessions booked at $300 each, 2 workshops booked at $100 each, generating $1,400 in revenue. c. Printed Materials: $200 in sales of guides, templates, and checklists. 11. Month 11: a. Free Advocacy Services for Families: No revenue generated. b. Profitable Training & Educational Services: 4 comprehensive training sessions booked at $300 each, 1 school training session booked at $500, generating $1,700 in revenue. c. Printed Materials: $250 in sales of guides, templates, and checklists. 12. Month 12: a. Free Advocacy Services for Families: No revenue generated. b. Profitable Training & Educational Services: 3 comprehensive training sessions booked at $300 each, 3 school training sessions booked at $500 each, generating $2,400 in revenue. c. Printed Materials: $100 in sales of guides, templates, and checklists. 13. Total Yearly Revenue:$20,650 a. Free Advocacy Services for Families: No revenue generated.