ISB_PM_Week 5_Required Assignment 5.3

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Mount Saint Vincent University *

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Management

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Feb 20, 2024

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Required Assignment 5.3: Key Product Management Matrix Suggested time: 90 minutes Assignment Instructions Use the two images below and place the ‘Tesla Roadster’ where you see fit. Discuss your thought-process for the placement of the product for both matrixes. Note : This is a required assignment and counts towards your programme completion. Risk Map Opportunity cost: Moderate Electric vehicles (EVs) have emerged as relatively recent entrants in the automotive market and are currently experiencing substantial growth. Ongoing research and development endeavors aim to advance their technology. Despite gaining popularity among consumers, it's important to highlight the absence of a definitive market leader in producing top-tier EVs. This creates a significant opening for companies to introduce technologically advanced EVs with rich features, potentially positioning themselves as frontrunners in the market. Product Management Page 1

Factors to be considered: Limited Availability- The Roadster is a recently introduced, limited-production vehicle, suggesting that it might not be easily accessible to a broad range of consumers. The restricted availability increases the opportunity cost associated with selecting the Roadster. Unique Features- The Roadster boasts distinctive attributes like high performance, instant torque, and cutting- edge technology. These unique features elevate the opportunity cost associated with selecting the Roadster. Developmental Risk: High Development risk is not only linked to the product itself but also extends to establishing the necessary infrastructure for supporting EV vehicles, such as charging stations or battery replacement facilities. Additionally, recent incidents of EV vehicles catching fire due to design issues have heightened customer skepticism about opting for electric vehicles. Therefore, thorough research and testing of the product must be conducted before making it publicly available. All these factors contribute to the overall development risk. Newness Map Firm Newness - High Product Management Page 2

Tesla Roadster can be considered as a high-positioned product on the firm newness map which refers to the level of innovation within a company. Tesla can be considered as being in the early adopter stage of the firm newness map, as it is relatively new company that has been at the forefront of innovation in the EV market. Market Newness - High There are very few players In the market of EV vehicles and compared the ICE vehicles the market share is pretty low for EV vehicles. Though customer are sceptical about buying new EV vehicle for lesser availability of proven vehicles in this segment, still the market demand is surging up gradually. Performance wise roadster is one of the high performing vehicles with high speed and torque. This factors adds roadster to a new market for a different segment of EV vehicle Product Management Page 3

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