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Management

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Nov 24, 2024

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docx

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Uploaded by vincentw.

1 Green = Great Job, Excellent analysis Yellow = Improve/change/expand/modify Red = Delete READ COMMENT BOX HERE

2 Contents Company Description and History Mission and Vision Statements

3 Introduction One of the top airlines in the world is American Airlines. The corporation is a worldwide airline that operates in the major metropolitan areas of the United States, with its destinations located in 9 urban centers of 15 major American cities. The company has corporate plans and tactics, like direct flights to the world's top business hubs. This company's control of the home transportation network is another key strategic position. Although competition is always acceptable, American Airlines is in an extraordinarily advantageous position and status due to its reputation abroad among other airline firms (Mayo & Singleton, 2015). The American Airlines Corporation's domestic transportation network is the essential tactic that has contributed to laying the groundwork for corporate rivalry (Mayo & Singleton, 2015). There are very few chances of losing customers in domestic and foreign markets once a company has been acknowledged and chosen as the best domestically. So, the external environment analysis is carried out to help identify the opportunities available and nearby for a business to address problems and difficulties and make educated decisions (Phadermrod, Crowder & Wills, 2019). Due to competition, the business climate is constantly changing. American Airlines uses external environment analysis to identify opportunities and challenges facing the company. For American Airlines to be able to develop strategies and meet present and upcoming difficulties, it is essential to understand the external environment. This study assesses American Airlines' external environment, focusing on its dangers and opportunities, external factor evaluation (EFE) matrix, and competitive profile matrix (CPM). The goal is to assess the company's competitive status in the external environment and offer measures it can implement to deal with competition in its industry.

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4 ( how about mention of the IFE in the introduction? Company Profile and History Charles Lindbergh piloted the inaugural American Airlines aircraft on April 15, 1926, traveling from St. Louis, Missouri, to Chicago, Illinois, with U.S. mail. After eight years of mail routes, the airline transformed into what it is today. The DC-3, designed by Donald Douglas and American pioneer C.R. Smith, revolutionized the airline business by shifting revenue from mail to passengers. (History of American Airlines − Customer Service − American Airlines, n.d.) 1936- 2019 American Airlines is the first to operate the DC-3 in a scheduled flight between New York and Chicago. All American Aviation, later known as U.S. Airways, is established in Pittsburgh, Pennsylvania. Trading in American currency starts on the New York Stock Exchange (NYSE). American Overseas Airlines launches service under the American brand for the first time. In Tulsa, Oklahoma, America established its maintenance and engineering base. With the Douglas DC-7, America introduces nonstop transcontinental service across the country. The American Airlines Stewardess College, the first specialized training center of its kind in the world, debuts in Dallas/Fort Worth. American unveils the Lockheed Electra, the first turboprop aircraft made in the country. The first African American pilot for a commercial airline, David Harris, is hired by American. Trans Caribbean Airlines and American consolidate, giving American access to Caribbean routes. The first airline loyalty program, AAdvantage®, is unveiled by Americans. Tempe, Arizona, becomes the first location for America West.

5 Americans disclose the American Eagle system. American has announced plans to add routes from Eastern Airlines to its South American service. America celebrates having served 1 billion people. All American flights will no longer allow smoking. American declares intentions to acquire assets from Trans World Airlines. In the horrific events involving Flights 11 and 77, America loses 23 persons, including pilots, flight attendants, and family members. U.S. Airlines and America West combine. Mobile boarding permits are now available from America. The merger of AMR Corporation and U.S. Airways Group formally forms the American Airlines Group. The S&P 500 index now includes the American Airlines Group. Americans use the Boeing 787 Dreamliner for the first time on a paid flight. Fort Worth welcomes the Robert W. Baker Integrated Operations Center of America. Flight 1939 is U.S. Airlines' final flight. With the implementation of a single-passenger service system, American and U.S. Airways started operating as one airline. The United States of America is 90 years old. America is named the 2017 Airline of the Year by Air Transport World. After 36 years as the workhorse of the airline's fleet, America retires the final MD-80 aircraft. (History of American Airlines − Customer Service − American Airlines, n.d.) IMPROVE Mission and Vision Statements American Airlines' commitment to superior service, operational excellence, and new product development. Under the mission statement, the organization stresses the importance of customer service and innovation in addition to its dedication to providing a safe and trustworthy

6 travel experience. The company's commitment to social responsibility and environmental sustainability, as well as its goal of making American Airlines the industry leader, expand on this vision. These statements outline a compelling and unambiguous future for American Airlines and give direction for the company's strategic decisions and objectives. Mission Statement American Airlines' objective is to be the top supplier of dependable, safe, and reasonably priced air travel for its clients. We are committed to creating an unmatched travel experience by offering top-notch customer care, effective operations, and cutting-edge technologies. Vision Statement By providing the largest network of destinations, unmatched customer care, and industry- leading innovation and efficiency, our objective is to become the top airline in the world . We are dedicated to leading the industry in terms of social responsibility, sustainability, and being the airline of choice for tourists from all over the globe.

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