IP Alpino - final
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Management
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Nov 24, 2024
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Windesheim and Seneca Virtual Intercultural Project
Assignment #1: diversity in a multi-national corporation
Due on November 7. 2023 (15%)
This activity is a Group Assignment. On November 7. 2023 you and your group members are
to present your findings to a facilitator. All group members are to participate in
accomplishing the assignment and presenting the findings.
The presention will be recorded for archive purposes and in case of any disputes regarding
assessment. With participating in this project you give permission for the recording and
archiving of the recording.
Casestudy Alpino
1. Introduction
Alpino is world leader in designing and manufacturing headsets to be used with laptops and
computers. Founded in India in 1998 it quickly expanded by exporting different types of head
sets through channels that offered these to call centers and game enthusiasts. As revenues
and profit continued to grow in the targeted direction the company stepped up its game by
opening webshops and warehouses in Indonesia, Canada and the Netherlands.
2. Structure and staf
As of February of 2022 the company is made up of the folllowing:
Mumbai, India : headquarters, one flagstore, a webshop, warehouse and a factory
Toronto, Canada – three warehouses, a webshop
Amsterdam, the Netherlands – one warehouse, a webshop
Jakarta, Indonesia – one warehouse, a webshop
The warehouses handle the orders of the webshops and take care of shipping and goods
returned by customers.
The company is structured as a typical pyramid; wide at the bottom and small at the top.
Each warehouse has a general manager who ensures day-to-day management of the
employees. A general manager is in charge of 15 to 17 team coordinators that manage the
employees of the warehouse. The general manager is to report to the Worldwide Warehouse
Director (based in India). Both WWW-Director and the Factory Directory are members of the
management team. Apart from those mentioned, the management team is staffed by a
Purchase & Logistics director, Finance director, HR director and CEO.
With the expansion in 2022, Alpino is now employer to around 42,000 employees.
3. Diversity
With Alpino’s recent expansion the Alpino management team feel that they are much more
in the limelight now then when Alpino’s operation was restricted to India. To be considered a
reputable company is important to share with the world what Alpino stands for and steer
employees’ behavior in the desired direction. In order to show what Alpino is about and
what kind of behavior is expected clear policies must be drawn and communicated on all
relevant subjects.
Currently, one subject particularly
has become urgent to communicate about. That subject is
diversity. Public pressure is building to hear Alpino’s stand following an article in the Harvard
Business Review which mentioned several companies, including Alpino, that remain silent on
their stand.
Head of HR has identified three specific themes Alpino needs to consider in their stand on
diversity: nationality, LGBTQ+Q+ and religion.
With its locations in various countries Alpino employees represent a number of nationalities.
Unfortunately, the management team and managers of each location remain homogenetic in
their composition: in India all management positions are filled by people from India etc.
The
management team welcomes a policy that in the future will result in a mixture of
nationalities on all management levels.
Additionally, Alpino’s management team is in favor of measures to support LGBTQ+Q+
employees but have no idea what the company could do to help. Being a large company
Alpino must have thousands of employees identifying as part of this community, but
generally they are not visible. Therefore there are no issues relating to LGBTQ+Q+ employees
that need urgent attention but it is assumed some members of this group might run in to
problems without management being aware.
Regarding religion the management team already had heard of issues as some Moslim
employees wanted to celebrate Eid al-Fitr after the yearly fast but were not allowed the two
days off they requested due to limited capacity at the specific location. An other issue related
to some employees not accepting a female manager at one of the warehouses. After the
local HR manager intervening it became clear that Christian employees objected based on
their religious believes. A local newspaper turned it into an article that fortunatelly did not
cause much of a stir but next time an similar issue could get out of hand.
4. Alpino’s request
Alpino’s management team want to be presented a policy on diversity including nationality,
LGBTQ+ and religion. The policy should describe:
- description of what Alpino does to facilitate, reject or honor the diversity aspect
(nationality, LGBTQ+, religion). These measures need to include to which position(s) or
location they apply.
- the situation Alpino aims for per diversity aspect,
- the reason Alpino aims for the situation as described and if relevant: how does Alpino
benefit?
Please make sure that the policy needs to ensure that local values and norms of the locations
involved are not violated. Futhermore, the management team wants to emphasize that the
policy or parts of it should not be copied
from an existing source as this can lead to backlash
from the public and/or the company involved.
5. Presentation
Prepare a 15 minute presentation to be held online on November 7.
Include in the PowerPoint of the presentation:
The names of all group members and the date of presentation.
A policy statement that relates to the subjects and describes Alpino’s stand and what
Alpino does to facilitate and/or honor that specific diversity aspect.
Clear, specific measures on all diversity subjects mentioned (nationality, LGBTQ+,
religion) that specify which position(s) are involved and to which location(s) these
apply.
The statement and measures are to be effective to accomplish the aims as stated by the
management team, should not violate local legislation, local values or norms and is not
copied from an existing source. It will be taken into account that checking for local
legislation, values and norms might be difficult due to language.
Following the presentation the facilitator will ask some questions to initate a short discussion
on your work.
The powerpoint does not need to be uploaded or shared in any other way with the facilitator
prior to the day/time of presenting.
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6. How to approach this assignment
a.
Discuss in your group the topics of nationality, LGBTQ+Q+, religion related to the
countries you come from. Relevant questions would be:
Is religion something you can openly practise? Does it matter what religion you have?
Do companies facilitate practising religion? Which religion(s) and how do they
facilitate? Do companies have policies on these topics?
Why is that? What is a problem according to them?
Can you be openly gay/lesbian/transgender?
b.
Discuss what kind of policies/measures you are familiar with regarding these topics.
These can be government issued or related to specific companies. Make a list.
c.
Discuss what you, as a team, know about the countries Alpino is located (India,
Canada, the Netherlands and Indonesia) related to the topics (nationality, LGBTQ+Q+,
religion). Make a list. Are there aspects you don’t know much about? If so, assign it as
a task to a team member or pair.
d.
Make a follow up appointment with your team before [date of presentation].
e.
Assign tasks to be carried out prior to meeting: find articles and best practices on the
topics.
f.
Meet again. Share the outcomes of the tasks assigned. Decide per country x topic on
Alpino’s policy. If needed, reread the Alpino case to ensure the final outcome aligns
with Alpino’s request.
g.
Assign who is going to take the lead in making a PowerPoint in support of the team
results.
h.
Share the presentation with teammembers. Discuss during a meeting or via email,
who will present what.
7. Assessment
The group’s work is assessed by the facilitator and is based on the presentation and
discussion. You pass the assesment when:
-
you participated in the first online meeting (Oct 3.) and the online meeting in which you
present your findings as a group (Nov. 7.).
- the presentation includes all the requirements as described under (5).
- you are able to answer questions on your work.
For a higher grade than a pass: please check the assessment grid for more details on the
assessment.
Assessment grid Alpino case
1: Nationality (max
5 points)
Total points awarded:
2. LGBTQ+ (max 5
points)
Total points awarded:
3. Religion (max 5
points)
Total points awarded
Points per topic are to be awarded based on the grid below.
1
2
3
4
5
Topic I: nationality
(15 points)
Topic II: LGBTQ+
(15 points)
Topic III: religion
(15 points)
Two or three
aspects as
described under
“3” are not
included and/or
measures are not
relevant for the
topic at hand.
One or more
aspects violate
local legislation,
local values
and/or norms
[and/or] no
evidence of an
effort to ensure
this.
One aspect as
described under
“3” is not
included and/or
measures are not
relevant for the
topic at hand.
Measures are not
specific.
The presentation
includes:
- what Alpino
does to facilitate
LGBTQ+,
nationality and
religion.
- measures
suggested are
more than one-
to-one responses
to the details of
the case study.
- the end
situation (goal)
Alpino strives for
regarding
nationality,
LGBTQ+ and
religion.
- the content
shows sufficient
understanding of
the diversity
aspect at hand
and does not
violate local
legislation, local
values and/or
norms.
- measures match
the diversity
aspect at hand
and are
sufficiently
specific.
Content of #3
plus:
-suggested
measures tackled
several aspects of
the matter at
hand.
- partly
substantiated
content [and/or]
- somewhat
vague
description
of end situation
per request
[and/or]
- partly
convincing reason
for the policy.
Content of #4
plus:
- measures
suggested are
more than one-
to-one responses
to the details of
the case study.
- measures
suggested on
nationality align
with measures on
LGBTQ+Q+ and
religion.
- Well
substantiated
content.
- Well thought
through
measures.
- Profound
understanding of
the diversity
aspect at hand.
- Strong
alignment
between
measures
suggested,
understanding of
the diversity
aspect at hand
and Alpino.
Presentation
(15 points)
- Some mistakes
in slides (or
equivalent)
regarding
spelling,
grammar etc.
- Some mistakes
regarding spelling
etc.
[and/or]
- Structure is
present but not
- All group
members
participate in the
presentation.
- No mistakes
regarding spelling
Content of # 3
grid plus:
- The
presentation is
convincing,
[and/or]
Content of # 3
grid plus:
- Group members
collaborate well.
- Presentation has
a good ‘flow’ to it.
- Lack of
structure.
- Low scores on
the aspects
mentioned in
colum #5.
- Too little
content in slides
to understand
content [or] too
much content to
follow.
sufficient to
follow.
- Low scores on
the aspects
mentioned in
colum #5.
[and/or]
- Too little content
in slides to
understand
content [or] too
much content to
follow.
in slides etc.
- Well thought
through
structure.
- Moderate scores
on the aspects
mentioned under
#5.
- Questions are
answered
correctly and
convincingly.
- The
presentation is
convincing,
- Questions are
answered
correctly and
convincingly.
Total Marks (60)
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