2-2 milestone one

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2-2 Project Milestone One: Company Overview MGT-320-J5868 Business Sustainability 23EW5 Southern New Hampshire University Koral M. Woodruff

Overview of Arbe Robotics Ltd. Historical Overview of Arbe Robotics Ltd. Arbe Robotics Ltd is an Israeli-based technology company that specializes in creating high-resolution radar systems for use in the automotive industry. The company was founded in 2015 by Kobi Marenko, Noam Arkind, and Oz Fixman, with the goal of creating a safer driving experience for everyone (Zoominfo.com, 2023). Arbe Robotics Ltd.’s mission is to provide the world's first 4D imaging radar system that can be used in autonomous vehicles. Arbe Robotics Ltd.’s first product, Phoenix, was launched in 2018 and received a positive response from the industry (Arbe Robotics Ltd. (n.d.). Phoenix is a high-resolution radar solution that can detect objects in a 360-degree field of view, and it is capable of processing data in real- time. Arbe Robotics Ltd has since expanded its product portfolio and has collaborated with leading automotive companies, including Mitsubishi Electric, HARMAN, and Denso, to integrate its radar technology into their autonomous vehicles. Today, Arbe Robotics Ltd is recognized as a leader in the development of radar-based solutions for autonomous vehicles. Arbe Robotics Ltd is a relatively new player in the automotive industry, and it is competing against several established companies that have been in the industry for years. However, the company's unique technology and innovative approach have enabled it to make significant strides in the industry (Arbe Robotics Ltd. (n.d.). Arbe Robotics Ltd is currently able to become a leader in the automotive industry, as it has already secured partnerships with several major automotive manufacturers. Currently, the company has over 100 employees and has established itself as a leader in the autonomous vehicle industry, with its innovative radar technology used in various applications such as advanced driver-assistance systems (ADAS) and self-driving vehicles.

Issues or Themes Influencing Arbe Robotics Ltd.’s Management Strategy

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Geopolitical Geopolitical issues refer to the political factors and relationships between different countries or regions, such as trade agreements, sanctions, or political instability, that can affect a company's operations, supply chain, and market opportunities. The geopolitical climate in the Middle East has a significant impact on Arbe Robotics Ltd's management strategy. The company is headquartered in Tel Aviv, Israel, which is a region that has faced political instability and security concerns for many years. The company must navigate through these challenges to ensure that its operations are not affected. Arbe Robotics Ltd has managed to overcome these challenges by collaborating with governments, local authorities, and other relevant stakeholders to ensure that its operations are secure and uninterrupted. Historical Historical issues refer to events, practices, or traditions from the past that can influence a company's current operations, reputation, or relationships with Historically, the automotive industry has been dominated by traditional automotive manufacturers that have been in the industry for many years. Arbe Robotics Ltd is a new

References Arbe Robotics Ltd. (n.d.). Company information . Arbe Robotics Ltd. https://ir.arberobotics.com/company-information#:~:text=Arbe%20is%20leading%20a %20radar,sensing%20and%20paradigm%2Dchanging%20perception . Zoominfo.com. (2023). Arbe Robotics - Overview, News & competitors | Zoominfo.com. https://www.zoominfo.com/c/arbe-robotics-ltd/404280606 "Berkshire Grey Secures $23+ Million Order For Grocery Picking Robots." Thomson Reuters ONE , 12 July 2021, p. NA. Gale General OneFile , link.gale.com/apps/doc/A668193906/ITOF?u=nhc_main&sid=ebsco&xid=beac086a . Accessed 14 May 2023.

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