The Devil Wears Prada- Organizational Behavior.edited
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The Devil Wears Prada- Organizational Behavior
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Four Levels of Culture (Section 15.1)
Artifacts:
Artifacts represent the visible and tangible aspects of organizational culture. In
"The Devil Wears Prada," the fashion magazine industry is visually and stylistically portrayed
through various artifacts. The extravagant office spaces, luxurious fashion shows, and the
prestigious Runway magazine itself serve as symbols of the industry's culture. The opulent decor,
sleek fashion accessories, and high-end clothing worn by characters are physical manifestations
that communicate the industry's emphasis on aesthetics, luxury, and status. This aligns with the
textbook's definition of artifacts as physical manifestations of culture, including dress codes,
office spaces, and the symbols associated with the organization (Guhin et al., 2021). The film
emphasizes how these artifacts contribute to the overall atmosphere and expectations within the
organization. The stylish attire becomes not just a dress code but a statement about the industry's
values, where external appearance is intertwined with professional identity. The artifacts, in this
case, play a crucial role in shaping employees' perceptions of what is considered valuable and
prestigious within the organizational context.
Espoused Values and Norms:
Miranda Priestly, as the editor-in-chief, becomes the
embodiment of espoused values and norms within the organization. Her explicit communication
of values is evident in speeches emphasizing the pursuit of excellence, dedication to staying
ahead of trends, and an unwavering commitment to delivering top-tier content. These values, as
per the textbook, are the explicitly stated organizational values that guide behavior. Miranda's
speeches, interactions, and decisions become the formal representation of the organization's
values. The pursuit of excellence is not just a vague notion but is clearly defined by Miranda's
expectations for perfection. Staying ahead of trends is not a passive goal but an active
commitment demonstrated through the characters' constant engagement with the fashion world.
The espoused values become the guiding principles for decision-making, setting expectations for
employees, and defining the magazine's identity.
Assumptions:
Assumptions in organizational culture are the taken-for-granted beliefs
and values that guide behavior. In the film, a deeply ingrained assumption is the paramount
importance of external appearance in the fashion industry. This assumption is not explicitly
stated but is evident in the characters' behaviors, especially the transformation of the protagonist,
Andy. The film captures how, over time, Andy adopts the industry's implicit belief that success is
intricately linked to one's ability to conform to and influence fashion trends (Goojara, 2023). The
assumption is ingrained in the culture to the extent that it becomes a norm for employees to
prioritize external appearance. This aligns with the textbook's definition of assumptions as
unconscious and taken-for-granted beliefs. Andy's transformation reflects the powerful influence
of organizational assumptions on individual behavior, highlighting how employees internalize
these beliefs even if they were not part of their initial value system.
Enacted Values:
Enacted values are the norms and behaviors actually exhibited by
employees. In the film, the intense competition and high-pressure work environment illustrate
the values enacted in the fashion magazine industry. Characters engage in cutthroat competition,
and Miranda Priestly's demanding standards become the norm, reflecting the day-to-day realities
of the organization.
The enacted values are not just theoretical concepts but are observable in the characters'
behaviors. The competition among employees is not limited to professional achievement but
extends to personal appearance and lifestyle. Miranda's demanding standards, though
challenging, become the standard by which employees gauge their own performance. This
reflects the textbook's definition of enacted values as the behaviors employees exhibit based on
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their observations of what actually goes on in the organization. Therefore, "The Devil Wears
Prada" provides a rich portrayal of the four levels of organizational culture. The artifacts visually
communicate the industry's emphasis on aesthetics and luxury. Miranda Priestly's character
embodies and communicates espoused values, setting the tone for the organization. Deeply
ingrained assumptions about the importance of external appearance influence characters'
behaviors, and the enacted values of competition and high standards are actively demonstrated
throughout the film. Together, these levels of culture create a comprehensive and immersive
depiction of the fashion magazine industry's organizational culture.
2. Cultures of Conflict (Section 15.2):
Dominating Conflict Culture:
The film vividly portrays a dominating conflict culture within Runway magazine, led by
the formidable Miranda Priestly. Her direct and confrontational management style creates an
environment where disagreements are not only accepted but, at times, encouraged. The
dominating conflict culture is characterized by open power struggles, heated arguments, and a
willingness to confront challenges directly. For instance, the film features multiple heated
arguments between Miranda Priestly and her subordinates. Within the organization, these
arguments are accepted and considered standard decision-making. Miranda speaks up when she
disagrees with an employee or decision. Miranda confronts Andy over her clothing,
demonstrating the active and disagreeable nature of organizational dispute resolution.
Additionally, Miranda's role as editor-in-chief creates power tensions. Miranda's authority
motivates staff to use power dynamics to express their opinions. Miranda and her first assistant,
Emily, have a power struggle that is expected. This power play fosters a conflict culture where
employees compete for power and recognition.
Evaluation: The dominating conflict culture in Runway magazine aligns with the
characteristics described in the textbook for this type of conflict culture. The active and
disagreeable nature of conflict resolution is evident in the direct confrontations and power
struggles depicted in the film. Miranda Priestly's leadership style sets the tone for the
organization, emphasizing that open disagreements are not only tolerated but are, in some
instances, appreciated as a means of achieving the best results. The dominating conflict culture
contributes to the high-pressure and competitive environment portrayed in the movie, shaping
the dynamics of interpersonal relationships within Runway magazine.
3. Technology and Innovation (Section 15.3):
The film "The Devil Wears Prada" offers an intriguing portrayal of the fashion journalism
industry, revealing a complex interaction between the glitzy world of high-end fashion and the
cutting-edge tools of technology. In alignment with the themes discussed in Section 15.3 of the
textbook, the movie vividly illustrates the pivotal role of technology in shaping the
organizational culture of Runway magazine. A prominent facet of this integration is the
ubiquitous use of digital communication tools by the characters. Throughout the film, email
exchanges and instant messaging are depicted as integral components of the characters' daily
routines. This resonates with the textbook's assertion that technology facilitates seamless
communication within organizations. The adoption of these tools is not merely a convenience,
but a necessity in a high-pressure, fast-paced environment where staying connected is
paramount. Furthermore, the film delves into the realm of design, showcasing the industry's
reliance on advanced software for creative endeavors (Basuki et al., 2022). Designers at Runway
magazine are portrayed working on digital platforms, manipulating intricate fashion layouts with
the precision offered by cutting-edge software. This aligns with the textbook's argument that
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technology can play a pivotal role in fostering creativity and innovation within organizational
processes. The fashion industry, as depicted in the film, leverages technology as a catalyst for
pushing the boundaries of design.
Online platforms take center stage in the movie as characters engage in trend analysis to
navigate the ever-evolving landscape of fashion. The film captures the characters immersing
themselves in digital spaces to gain insights into emerging trends, mirroring the textbook's idea
that technology can be a strategic tool for organizations to adapt to market dynamics. In the
fashion journalism industry, being attuned to the pulse of rapidly changing trends is a
competitive necessity, and online platforms become indispensable for this purpose. One of the
striking elements portrayed in the film is the seamless integration of technology into daily tasks,
exemplified by characters like Nigel. Digital devices and software are not depicted as disruptive
forces but as natural extensions of the characters' work routines. This aligns with the textbook's
assertion that technology becomes ingrained in organizational processes, ultimately influencing
the daily behaviors and practices of employees. In "The Devil Wears Prada," technology is not an
external tool but an intrinsic part of the organizational culture. The fit of technology within the
organizational culture of Runway magazine is evident. In an industry where time is of the
essence and staying ahead of trends is imperative, the seamless incorporation of technology
aligns with the magazine's ethos. Far from being a disruptive force, technology becomes a silent
enabler, contributing to the efficiency and effectiveness of the publication process.
4. Socialization (Section 15.4):
The process of socialization, as depicted in "The Devil Wears Prada," emerges as a
pivotal element shaping the protagonist's, Andy's, journey into the intricate world of high-end
fashion journalism. The film provides a lens through which we can analyze the dynamics of
organizational socialization, shedding light on how individuals, particularly newcomers,
acclimate to the demanding and competitive culture of the fashion industry. Miranda Priestly, as
the formidable editor-in-chief of Runway magazine, stands as the architect of socialization
within the organization. From the moment Andy steps into the glamorous but unforgiving world
of fashion journalism, Miranda sets the tone for what the industry demands. This aligns with the
textbook's assertion that experienced individuals play a crucial role in the socialization process,
becoming exemplars whose behavior serves as a guide for newcomers.
The film's socialization exposes new personnel to the industry's brutality. The
protagonist, Andy, rapidly enters Runway magazine's high-stakes environment. The film shows
the industry's long hours and meticulousness. This confirms the textbook's argument that
socialization conveys organizational membership values, norms, and behaviors. Andy's fashion
journalism introduction is fast and high-quality. The socialization story highlights Miranda's
leadership. Her high standards and perfectionist attitude shaped her business behavior (Basuki et
al., 2021). Leaders shape company culture. Miranda portrays industry competition with her
actions and demeanor. Andy must grasp Miranda's stringent leadership style and professional
standards while socializing. The film shows that socializing is a dynamic interplay between
newcomers and experts. Miranda directly influenced Andy's fashion knowledge. Miranda's
advice, criticism, and expectations shape Andy's socialization. This supports the textbook's view
that socialization is ongoing and impacted by formal and informal procedures. Andy and other
newbies look to Miranda for inspiration. The film emphasizes experienced people as cultural
bearers, showing how their behaviors and expectations shape the company. This supports the
textbook's claim that formal and informal socialization programs greatly influence corporate
ideals.
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References
Basuki, R., Tarigan, Z. J. H., Siagian, H., Limanta, L. S., Setiawan, D., & Mochtar, J.
(2022).
The effects of perceived ease of use, usefulness, enjoyment, and intention to use
online platforms on behavioral intention in online movie watching during the pandemic
era
(Doctoral dissertation, Petra Christian University).
Goojara (2023). The Devil Wears Prada (2006). Retrieved from:
https://ww1.goojara.to/m3gWy3
Guhin, J., Calarco, J. M., & Miller-Idriss, C. (2021). Whatever happened to
socialization?
Annual Review of Sociology
,
47
, 109-129.
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