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Joint Venture 1
Cross-cultural Management Strategies for Joint Ventures
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Joint Venture 2
Cross-cultural Management Strategies for Joint Ventures
Introduction
Rio Tinto PLC wants to create a joint venture with Aton Resources Inc. to advance
exploration in the Arabian Nubian Shield in Egypt. The joint venture will maximize the resources
of both companies in the long run. It will combine their expertise in the mining sector, their
background in business, and their skillset in the years of exploration to advance their activities in
the final frontiers for gold mining worldwide (Mackey and Sitte, 2023). The merging of these
two companies will see increased utilization of robotics, machine learning, location awareness,
and other cutting-edge technologies to enable the businesses to automate numerous procedures
and transition from partially autonomous to entirely autonomous operations in the
Hamama
and
Abu Marawat
deposits (Rodolaki, Barakos and Hitch, 2023).
The prospective challenges to this joint venture are numerous. Deficits in the physical
infrastructure have been a significant obstacle in negotiating or carrying out joint venture
agreements (Ali et al., 2021). The location's inadequate power and road networks may hinder the
growth of mining operations. The joint venture's success depends critically on the presence of
entrepreneurial and managerial expertise in relevant fields. Despite their strong share
involvement and tendency to retain managerial decision-making authority, their inexperience can
severely affect a joint venture. Finally, ethnic values occasionally differ when individuals from
different cultures work together. We are prone to misinterpreting one another and responding in
ways that sabotage otherwise promising collaborations. We must frequently realize how culture
influences us (Collinson, 2020). A hurdle to success may arise from stark contrasts in the
corporate cultures of the participants.
This paper will identify and discuss in detail the cross-cultural management challenges
that might arise between management and employees in both companies. The study will reflect
on Hofstede’s cultural dimensions to provide insight into various cultural challenges that a joint
venture might bring as Rio Tinto embarks on entering the Egyptian mineral market.
Company Details
Rio Tinto is a London based company that majoring in mining (Mackey and Sitte, 2023).
After BHP, Rio Tinto Group is the second-biggest mining and metals firm globally, with dual
Australian and British citizenship. It was established in 1873 when a group of investors
purchased the Spanish government's mine on the Rio Tinto in Huelva, Spain (Mackey and Sitte,
Joint Venture 3
2023). It has expanded as a result of numerous mergers and acquisitions. While its main
concentration is mineral extraction, it also engages in considerable refining operations, especially
with regard to bauxite and iron ore.
Aton Resources is the oldest exploration firm with a sole focus on Egypt. The company is
on the Arabian Nubian Shield (El-Wardany and Jiao, 2023). Abu Marawat Concession has a
potential district size of 447.7 square kilometers. It also includes the newly found Rodruin
exploration project and the deposits of Hamama and Abu Marawat. The company’s recent
activities involve initial resource projections of the area. They are drilling the top prospects, such
as the Abu Gaharish potential modeled after Sukari. They are acquiring an exploitation lease in
another region and engaging in active dialogue with possible strategic partners to further the
company's goals.
Cross-cultural Management Challenges
Today's managers face a dilemma as firms become more globalized and internal and
external teams become more heterogeneous (Ali et al., 2021). Leaders must be aware of cross-
cultural challenges to encourage corporate ventures and mergers and ensure their organizations
stay competitive and efficient. If left unresolved, cross-cultural management challenges can
cause severe damage to the joint venture (Collinson, 2020).
Communication Barrier
The Rio Tinto management is fluent in English, whereas Egyptians speak Arabic. The
teams will require translators during interactions. Significant differences exist in communication
styles and languages between and even within cultures. Language use may differ across various
cultures. Certain words and phrases have different meanings in different cultures (Kristjánsdóttir
and Karlsdóttir, 2020, p. 10). Nonverbal communication is an essential component of
communication style across different cultures. Nonverbal communication includes more than just
body language and intonation; it also includes seating arrangements, personal space, and
gestures. Egyptians frequently use gestures, especially when they are very interested in the topic
of discussion. There would be misunderstandings based on cultural norms regarding the right
amount of assertiveness in communication, which can also be exacerbated. British colleagues
may, for instance, be more alarmed by a boisterous conversation than their Egyptian colleagues.
Arabs have a high-context style of communication. They often assume that the listener has
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Joint Venture 4
background information to what is being discussed; hence, they do not give more information on
the subject. This would be a great challenge, especially for engineers working together, seeing
that countries like the U.K. have a low-context culture of communication that is accurate and
open (Mackey and Sitte, 2023). The management sent to scout the region might feel like a lack
of transparency stems from the lack of disclosure of certain information. Employees in the U.K.
are used to a courteous and amiable way of communication, hence maintaining a reactive culture.
They would be required to work together with Egyptians who are multi-active communicators.
Facilitators to improve rapport will be required in this setting (Szkudlarek et al., 2020, p. 86).
Lack of clarity and consistency by the specialists who are supposed to guide Rio Tinto during the
joint venture could result in internal resistance by senior employees and integration issues that
impact the joint venture's overall results.
Difference in Task Completion
People approach finishing tasks in different ways depending on their culture. The British
and Arabian cultures have different perspectives on time, perceptions of the benefits of task
completion, access to resources, and the appropriate balance between relationship-built trust and
task-oriented trust (Szkudlarek et al., 2020, p. 78). Employees from Rio Tinto are more time
conscious and could take a shorter time to complete assigned tasks. Their colleagues from Aton
Resources Inc. are more efficient and productive when there is urgency. Hence, they would take
their time and do essential tasks just before the deadlines (Kristjánsdóttir and Karlsdóttir, 2020,
p. 10). Rio Tinto management receives monetary compensation for the fast completion of tasks.
Aton resources middle and senior employees are only recognized verbally; hence, they lack
motivation to complete tasks faster.
Cultural differences exist in the significance that different cultures place on building
relationships and trust before or during the accomplishment of a task. For instance, Arabic
culture places excellent value on building relationships early in a collaborative project before
tackling the task (Rodolaki, Barakos, and Hitch, 2023). Rio Tinto management prefers to put all
their attention into the task immediately, allowing relationships to grow while they work on it.
This indicates that individuals from Rio Tinto and those from Aton Resources may pursue
relationships differently. They may also show commitment and value in relationships to different
degrees.
Joint Venture 5
Conflict Resolution Challenges
Among the management of both companies, finances are likely to bring about conflict if
there is no clarity among the financial experts who advise both parties; tensions can quickly flare
up (Szkudlarek et al., 2020, p. 108). Rio Tinto's finance department may fail to provide adequate
information on the type of funding needed, how long it will take to finish setting up the joint
venture, where the financing for this and future projects will come from, and who will provide it
(Whether they will share responsibility for capital and operation costs), and whether existing
debt by the Aton Resources Inc needs to be taken into account (Rodolaki, Barakos and Hitch,
2023). Disagreements about the relative contributions to the joint venture and the amount of
income and capital growth that both Rio Tinto and Aton Resources companies will receive from
the merger are imminent. The owners of Aton Resources Inc. could maintain an unclear
definition of when and how much the company should be sold.
Conflict is generally not preferred in the U.K., although individuals are frequently urged
to resolve disagreements amicably when they do occur. In order to resolve any issues that may
arise in Rio Tinto Plc, in-person meetings are typically advised. On the other hand, open conflict
is typically viewed as humiliating or demeaning in Egypt; instead, disagreements should be
resolved in private (Szkudlarek et al., 2020, p. 102). The preferred way to resolve the
disagreement might be through writing or mutual understanding privately. Inter-cultural conflicts
could bring about emotions of inadequacy and inferiority among Aton Resources employees,
who view their colleagues as more privileged, and ego and superiority among Rio Tinto
employees since their company is the major shareholder in the joint venture.
Lack of Awareness of Cultural Differences
People often perceive those whose behavior is different from theirs as "abnormal,"
"weird," or "wrong."
When the employees from Rio Tinto and Aton resources companies are
unaware of their cultural disparity, prejudice develops individually. Prejudice becomes ingrained
in the new institution (Szkudlarek et al., 2020, p. 50). The laws, rules, regulations, and practices
that run the company are ignorant of this factor. The tendency is either intentionally or
inadvertently incorporated into organizational structures. The management of the more
prominent company, Rio Tinto, mastered the human inclination to interpret "different from me"
as "less than me." Their colleagues may feel threatened by this and hold back on their potential.
Joint Venture 6
Understanding one another's cultural backgrounds does not have to keep us apart. Failure to
recognize and appreciate cultural differences makes employees feel inferior, paralyzed by the
fear of not saying the "right thing." Negligence of the cultural differences and similarities
between the British and Arabian cultures can inhibit effective communication across various
levels of the organization.
Failure to understand each other’s cultures can make us feel like our way of doing things
is only appropriate (Tashman, Marano and Kostova, 2019, p. 157). When the management and
employees of Rio Tinto and Aton Research Inc. appreciate the value of cultural differences, they
can question their assumptions about the right way to accomplish tasks and consider alternative
strategies. The employees involved, especially in the initial stages of the Joint venture, can
discover fresh approaches to issues that they had previously given up on. Finally, when the
employees appreciate each other’s disparity, they become less lonely and appreciate the learning
experience of interacting with people from different cultures.
Failure to Adapt to Business Models of the Local Market
Culture significantly affects the attitudes and behaviors of employees. Rio Tinto’s human
resource models should be adjusted when the company enters the new market to consider
regional tastes, traditions, and routines. The joint venture faces a high risk of failure unless local
cultures influence their business models (Szkudlarek et al., 2020, p. 62). Failure in a foreign
market can result in international retailers losing money for several years before shutting down
or selling out. The "one-size-fits-all" strategy for conducting business internationally might be
adopted during the joint venture. Global thinking is necessary for the success of the merger
between Rio Tinto and Alon Resources. The intersection of localization and globalization is
referred to as glocalization. Glocalization is the standardization and adaptation by incorporating
local concepts with global concepts, ideas, or procedures. Glocalization suggests the coming
together of different cultural systems to promote economic cooperation.
Successful joint ventures, cross-cultural ones, also necessitate a thorough comprehension
of regional management practices (De Mol et al., 2019). Rio Tinto Plc risks falling behind in its
management and employee relations strategies if they do not fully understand the economic,
political, regulatory, and cultural aspects of doing business in the Egyptian market. Rio Tinto’s
management and human resource theories, models, and practices are heavily influenced by
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Joint Venture 7
cultural presumptions. Alon Resources has preexisting management strategies based on the
country's culture. Although no one-size-fits-all organizational theory exists, management
practices should incorporate both cultures for the business's success and employee satisfaction
(Tashman, Marano, and Kostova, 2019, p. 156). Rio Tinto may need to consider cultural
differences before exporting its concepts to Egyptian cultural contexts. However, cross-cultural
translations of practices without considering cultural differences can backfire and result in
significant losses.
Conclusion
Joint venture creation has surpassed many organizations' capacity to handle the ensuing
cultural changes. Legal, political, technological, and economic barriers have received the most
attention; cultural barriers are frequently ignored or undervalued (Tashman, Marano and
Kostova, 2019, p. 153). In addition to missed opportunities, If Rio Tinto ignores the cross-
cultural challenges likely to emanate from the joint venture, they are likely to experience poor
market share, low or negative return on investment, legal issues, lost productivity, expatriate
failure, and early contract, joint venture, and poor performance. Cultural differences resulting
from miscommunications, conflicts, and prejudices should be assessed, and solutions suggested
in the initial stages of the joint venture between Rio Tinto Plc and Aton Resources Inc. to prevent
complete failure.
Joint Venture 8
References
Ali, T., Khalid, S., Shahzad, K. and Larimo, J., 2021. Managing international joint ventures to
improve performance: The role of structural and social mechanisms.
International
Business Review
,
30
(3), 101791.
Collinson, S., Narula, R., Qamar, A. and Rugman, A.M., 2020.
International business
. Pearson
UK.
De Mol, E., 2019. What makes a successful startup team?
Harvard Business Review
,
21
.
El-Wardany, R. and Jiao, J., 2023. Perspective Chapter: History and Classification of Gold
Mineralization in Egypt. In
Rare Earth Elements-Emerging Advances, Technology
Utilization, and Resource Procurement
. IntechOpen.
Kristjánsdóttir, H. and Karlsdóttir, F.B., 2020. U.K. foreign direct investment in the OECD,
culture, and geography.
Baltic Journal of Economic Studies
,
6
(5), pp.8-14.
Mackey, C. and Sitte, A.P., 2023. Focusing on the future: How Rio Tinto shapes modern and
sustainable mining.
Mining Report
,
159
(1).
Rodolaki, C., Barakos, G. and Hitch, M., 2023. The role of intercultural differences and
challenges faced in negotiating active mine sites' rehabilitation objectives from Africa to
Europe.
The Extractive Industries and Society
,
16
, 101362.
Szkudlarek, B., Osland, J., Caprar, D. and Romani, L., 2020. The Sage Handbook of
contemporary cross-cultural management.
The SAGE Handbook of Contemporary Cross-
Cultural Management
, pp.1-600.
Tashman, P., Marano, V. and Kostova, T., 2019. Walking the walk or talking the talk? Corporate
social responsibility decoupling in emerging market multinationals.
Journal of
International Business Studies
,
50
, pp.153-171.
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