Enhancing Employee Performance in Fast Food Deli Sandwich Franchises-1
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Enhancing Employee Performance in Fast Food Deli Sandwich Franchises
Anthony Sherfield
AMU
HRMT407
Prof. Otterstetter
2
Enhancing Employee Performance in Fast Food Deli Sandwich Franchises
Introduction
The Fast-Food Franchise market, particularly companies specializing in Deli Sandwiches,
is well-known for its high speed of operations, significant client volume, and a diverse workforce
comprising individuals from all backgrounds. In the context of a rapidly changing environment,
it is crucial to establish efficient systems for assessing employee performance. The use of these
measures serves not only to enhance efficiency, but also to cater to the contentment of the
clientele who frequent these places. Within the scope of this discourse, I assume the role of a
corporate Human Resources (HR) compensation manager overseeing the remuneration practices
for a Deli Sandwich franchise, which encompasses a substantial workforce exceeding 1,000
employees. The aim of this study is to explore the most appropriate approaches for evaluating
employee performance within three specific job categories that are prevalent in the business.
Notably, these approaches should be tailored to the unique needs of each job classification while
also supporting the company's larger goal of providing exceptional customer service.
Job Categories in the Fast-Food Deli Sandwich Industry
Within the realm of the Fast-Food Deli Sandwich sector, there exist three fundamental
job categories that form the cornerstone of restaurant operation. First, those who work directly
with customers, or front-line staff, make up the largest group in this industry. Their
responsibilities include taking and processing orders from customers, expertly creating
sandwiches in accordance with customers' specific tastes, and ensuring that customers are
provided with prompt and courteous service at all times (Gormley et al., 2019). Given their
accessibility to the clients, the front-line staff at deli sandwich restaurants play a crucial part in
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the businesses' regular operations. How they interact with customers and the level of service they
provide are, thus, crucial to the restaurant's overall performance and reputation.
Secondly, we have the Shift Supervisors, who occupy a critical role in the hierarchical
structure of these fast-paced eateries (James, 2019). Their crucial responsibility of managing
day-to-day operations within their allotted shifts is critical to the establishment's smooth running.
This comprehensive role entails orchestrating the restaurant's activities, skillfully managing the
front-line staff, and competently handling any client issues or challenges that may emerge. Shift
supervisors play a pivotal role as informational bridges between frontline employees and those in
higher positions. Their strategic placement not only guarantees the restaurant's smooth
operations, but also plays a crucial role in preserving an atmosphere of productivity and order
(James, 2019). The ability to strike this fine balance between leadership and hands-on
management is what makes Shift Supervisors such valuable assets in the high-paced world of
fast-food restaurants. Their capacity to manage teams, handle challenges, and establish effective
communication channels highlights their importance in the overall success and functionality of
these restaurants.
Store Managers have the highest position in the organizational structure and play a
critical role in the Fast-Food Deli Sandwich industry (James, 2019). They have major
responsibilities, including as managing the overall success of the restaurant. First and foremost,
they are in charge of controlling workforce levels, making sure there are always adequate staff
members working to efficiently meet client expectations (Thaichon et al., 2018). Store Managers
also have an important role in financial concerns, carefully controlling the restaurant's budget,
expenses, and earnings to ensure the company's financial stability. They are skilled in making
financial decisions that affect the restaurant's profitability, ensuring that it remains profitable over
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the long term. These leaders demonstrate astute management abilities, monitoring everyday
operations and guiding employees to execute to the best of their abilities (Betterteam, 2023).
Their financial knowledge enables them to make sound judgments about pricing, inventory, and
resource allocation. Furthermore, Store Managers make major contributions to the restaurant's
strategic planning efforts, developing long-term plans and goals that correspond with the
organization's broader ambitions. They are critical in guiding the restaurant toward sustained
growth and viability in a highly competitive market, assuring its success in the fast-paced world
of Fast-Food Deli Sandwiches.
Performance Appraisal Methodology Selection
Front-line Staff: 360-Degree Feedback
In assessing the performance of Front-line Staff at Deli Sandwich franchises, the 360-
Degree Feedback method proves to be the most appropriate choice. This method involves
gathering feedback from various sources, including supervisors, colleagues, and customers
(Pereira et al., 2020). In the fast-paced setting of Deli Sandwich establishments, where customer
service quality directly impacts satisfaction, insights from customer feedback become
exceptionally valuable. Customer feedback provides direct insights into employee service skills,
a key factor in customer contentment. Additionally, as Front-line Staff often collaborate within
teams, feedback from colleagues is highly relevant in evaluating their performance. Colleagues
can offer valuable input on teamwork, cooperation, and communication, critical for a seamless
customer experience. Equally significant is the input from supervisors, crucial for assessing
adherence to company standards and pinpointing areas for improvement. This comprehensive
feedback loop enriches the assessment process, fostering a culture of continuous improvement
within Deli Sandwich franchises. By including evaluations from various perspectives, such as
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customers, colleagues, and supervisors, Front-line Staff gain a well-rounded understanding of
their performance. The 360-Degree Feedback method promotes a holistic approach to
performance appraisal, aligning employees' efforts with organizational goals and ensuring
consistently high customer satisfaction.
Shift Supervisors: Management by Objectives (MBO)
In the Fast-Food Deli Sandwich industry, Shift Supervisors play a pivotal role by
overseeing daily operations and ensuring a positive customer experience. Among the available
performance appraisal methods, the Management by Objectives (MBO) approach proves to be
the most fitting for evaluating their performance. MBO involves collaboratively setting clear and
achievable goals, such as meeting sales targets and improving customer service, empowering
Shift Supervisors to align their actions with the organization's broader objectives (Picciotto,
2020). This method encourages their active involvement in decision-making, fostering a sense of
ownership over their outcomes. By providing transparent performance expectations, MBO
enables Shift Supervisors to understand precisely what is required of them, allowing them to
direct their efforts toward tasks that contribute directly to the success of the Deli Sandwich
franchise. Moreover, this collaborative goal-setting fosters a shared sense of purpose and
accountability between Shift Supervisors and their superiors, enhancing the overall effectiveness
of the performance appraisal process in this vital job category, promoting efficiency, and
ensuring a harmonious work environment in the industry.
Store Managers: Behaviorally Anchored Rating Scales (BARS)
Store Managers in Deli Sandwich franchises play vital roles as leaders who must
demonstrate solid managerial skills. To thoroughly evaluate their performance, the Behaviorally
Anchored Rating Scales (BARS) method is considered an ideal approach. BARS is characterized
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by its precision and combines both qualitative and quantitative aspects to assess distinct
behaviors that are pivotal for effective management. For Store Managers in this context, these
behaviors encompass a range of competencies such as financial acumen, leadership qualities,
team development abilities, and adeptness in problem-solving Purdue University, n.d.). What sets
BARS apart is its structured framework, which entails predefined behavioral indicators. This
structured approach ensures that the evaluation of Store Managers' performance is
comprehensive and well-defined, leaving little room for ambiguity or subjectivity.
The utilization of BARS for assessing Store Managers aligns with the need for a nuanced
evaluation that captures the intricacies of their role. Store Managers must excel in financial
management, ensuring the restaurant's profitability, and exhibit strong leadership by leading their
teams effectively. Their ability to foster team development and solve problems efficiently is
critical in maintaining operational excellence and ensuring customer satisfaction. With its
behavioral indicators, BARS offers a standardized and systematic means to evaluate these
competencies, enabling organizations to provide constructive feedback and support Store
Managers in further enhancing their performance. In summary, BARS is a valuable tool in the
performance appraisal toolkit, specifically tailored to evaluate the multifaceted responsibilities of
Store Managers in the Deli Sandwich franchise industry.
Conclusion
In conclusion, within the Fast-Food Franchise – Deli Sandwich industry, implementing
effective performance appraisal methods is of paramount importance for enhancing employee
performance and delivering exceptional customer service. 360-degree Feedback for Front-line
Staff allows for a comprehensive assessment, drawing insights from customers, peers, and
supervisors. Shift Supervisors can significantly benefit from the Management by Objectives
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(MBO) approach, aligning their objectives with the overarching organizational goals, thus
fostering a sense of purpose and direction. For Store Managers, occupying pivotal leadership
roles, the precision of Behaviorally Anchored Rating Scales (BARS) proves invaluable in
evaluating their diverse managerial skills. By tailoring these performance appraisal methods to
the specific needs of each job category, Deli Sandwich franchises can cultivate a culture of
ongoing improvement, elevating employee job satisfaction, fortifying customer loyalty, and
ultimately fortifying the foundations of business success.
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References
Betterteam (2023). Store Manager Job Description
https://www.betterteam.com/store-manager-
job-description#:~:text=Developing%20and%20arranging%20promotional
%20material,levels%20and%20ordering%20new%20items
.
Gormley, L., Healy, O., O'Sullivan, B., O'Regan, D., Grey, I., & Bracken, M. (2019). The impact
of behavioural skills training on the knowledge, skills and well‐being of front line staff in
the intellectual disability sector: A clustered randomised control trial.
Journal of
Intellectual Disability Research
,
63
(11), 1291-1304.
https://doi.org/10.1111/jir.12630
James Rosado (2019, January 11) What Organizational Structure Is Best for a Fast Food
Restaurant?
https://smallbusiness.chron.com/organizational-structure-fast-food-
restaurant-75640.html
Pereira, J. P., Natalya, E., & Slesarenko, I. (2020). The analysis of competency model for a
performance appraisal system in the management of food service industry. In
Information
Technology and Systems: Proceedings of ICITS 2020
(pp. 162-171). Springer
International Publishing.
https://doi.org/10.1007/978-3-030-40690-5_16
Picciotto, R. (2020). Towards a ‘New Project Management’movement? An international
development perspective.
International Journal of Project Management
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(8), 474-485.
https://doi.org/10.1016/j.ijproman.2019.08.002
Purdue University (n.d.) Behavior Anchor Rating Scales (BARS)
https://www.purdue.edu/hr/lod/media/docs/annualevaluationcompetencybehavioranchors.
pdf
Sulastri, H. (2021). Assessment of Employee Using Simple Multi-Attribute Technique Exploiting
Rank (SMARTER) and Behaviorally Anchor Rating Scale (BARS) Method.
JISA (Jurnal
Informatika dan Sains)
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(2), 127-132.
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Thaichon, P., Quach, S., & Surachartkumtonkun, J. (2019). Intention to purchase at a fast food
store: Excitement, performance and threshold attributes.
Asian Journal of Business
Research
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9
(1), 81.
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