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The outcome has not changed and the resources still remain as earlier stated abut for references and refreshing, Part One - Possible Alternatives Inaction was consistent with the utilitarian model developed by Jeremy Bentham and John Stuart Mill in the 19th century. Nokia will be negatively impacted by this strategy if nothing is done about problems with the environment, culture, self-driving services, connectivity, energy and fuel consumption, product quality, and after-sales support. The rights perspective theory centres on the autonomy of consumers to make choices for themselves (Velasquez et al., 2015). Nokia can include this ethical approach in a package of customisations to meet the specific requirements of its customers. A win-win solution takes a holistic approach to the problem, taking into consideration the needs of customers, stakeholders, and even business development. It is the most comprehensive and ethical strategy for Nokia and beneficial for long-term goals to promote innovation. Part Two - Recommended Action Plan The aforementioned analysis highlights a number of shortcomings and risks, despite Nokia's continued use of emotional marketing techniques in its quest to develop a sustainable brand (Bhalodiya, & Sagotia, 2018). This means that Nokia needs to weigh all of its options in order to develop and implement a novel solution that maintains its customer base: Survey customers online to get their opinions on problems and satisfaction. It will be feasible to determine the exact needs of the company and make decisions regarding its future by analysing this data. Kennedy (2020) suggests that Nokia ought to adopt a competitive strategy that emphasises differentiation, whereby it offers customers unique features that distinguish it from its

competitors. Businesses must therefore make significant investments in security enhancement and predictive technology research and development (Wang, 2022). To meet customer demands, develop online experiences that are integrated with Customer Relationship Management (CRM) software. The company's competitiveness will rise if production costs can be reduced in certain areas, which can be found by internally reviewing inventory. Conclusion Any organisation needs to be innovative in order to differentiate itself from competitors in the market as consumer demands grow more complex. Nokia needs to be more inventive in order to grow its consumer base and market share, especially given the variety and luxury of its phone offerings (Joven, 2022). Virtual presentation Schedule I earlier suggested either of January 7 th or 9 th due to your busy schedule. Let me know which will be preferable due to your time between 17:00 and 19:00 GMT. References Kennedy, R. (2020). Strategic management. Virginia Tech Publishing. https://vtechworks.lib.vt.edu/handle/10919/99282 Velasquez, M., Andre, C., Shanks, T, S.J., Meyer, M. J. (2015, August 1). Thinking ethically. Santa Clara University. https://www.scu.edu/ethics/ethics-resources/ethical-decisionmaking/thinking-ethically/ Bhalodiya, N and Sagotia, N (2018) Reasons Behind the Failure Of Nokia: A Case Study Of Telecom Sector IJMH - International Journal of Management and Humanities. Vol. 05(03)

Joven, N.F (2022) The fall of Nokia’s Strategic Decisions on its loss of market Domiance IRE Journals, 5(11), 122-125 https://www.irejournals.com/formatedpaper/17034401.pdf Wang. S., (2022) Explanation to the failure of Nokia Phones. Advance in Economics, Business and management Research , 648 (3), 1866-1870.

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