Mosley's MHACB 506 Final Course Reflection

Discuss the four marketing management philosophies and highlight how both the market orientation (marketing concept) and the societal marketing orientation are the most effective (more customer-driven).The four marketing management philosophies are product orientation, sales orientation, market orientation, and societal marketing orientation. List the three pre-requisite elements (Focusing on customers wants and needs, Integrating all the organization's activities to satisfy what customers wants, Achieving long term goals for the organization by satisfying the customers wants and needs) for the marketing concept to exist and for the company to succeed. Watch the video on  "Costco CEO: High Wages, High Volume Drive Results for Costco Shareholder" https://www.youtube.com/watch?v=qC8Abk2atrM and reflect on the Costco's successes and the value of their Kirkland brand. Is Costco's successes because of their large membership base (how many?)? low-prices? customer-oriented employees? the…

“Data and analytics are integral for any business decision.” explain the statement with examples of Sri Lankan organizations

Choose an organization (specific company) and draw or describe its organizational chart. How would that chart have to change in order to facilitate customer management and to make sure people are empowered, evaluated, measured, and compensated for building the value of the customer base.

What is “Business Model Design and Innovation”? Provide examples and discussion for each factor listed.

Explain the concept of Customer Lifetime Value (CLV) and its significance in CRM. How can businesses use CLV to make strategic decisions?

For successful Marketing Performance you have to answer the following questions: A) Which customers we are going to serve.? B) How can we serve them efficiently .? Explain.

A common saying among managers is "if we can't measure it, we can't manage it." Is there such a thing as an overreliance on marketing metrics? Are there cases or specific aspects of marketing where a single- minded focus on metrics is inappropriate or detrimental to the firm?

To achieve market leadership, organizations must offer products and services of superior quality that provide unsurpassed customer value. Describe how implementing the customer-value hierarchy model helps an organization increases sales?

What are the benefits of using artificial intelligence and machine learning algorithms in CRM systems, and how can these technologies be leveraged to improve customer engagement, increase sales, and optimize marketing campaigns?

W hat strategies should businesses employ to align their sales and marketing teams, ensuring they work together seamlessly to achieve common goals and drive revenue growth?

Describe the differences between viewing customer relationships as transactional versus having a lifetime value. How does the lifetime value concept change the way that service businesses assess customer relationships?  What are the benefits to the service business of solid customer relationships and customer loyalty?

Explain  how understanding the customers' needs , wants and expectations helps an organization deliver value.

Discuss the concept of Customer Experience (CX) in the context of CRM. How can businesses improve customer experience using CRM strategies and tools?

Write a report motivating both e-commerce and m-commerceThe report should include the following: E-commerce definition M-commerce definition Two Advantages of E-commerce Two Disadvantages of E-commerce Two Advantages of m-commerce Two Disadvantages of m-commerce Business value discussion (for both e-commerce and mcommerce)

Beverage/soda drinks companies are always trying to offer better products and digitally engage consumers to build emotional and long-term relationships. Select one or more beverage/soda drink company(ies) to discuss the following:1- The different ways the marketers respond and try to reduce the consumers’ motivational conflicts. 2- The various applications used by the soda drink marketers to apply the classical conditioning and cognitive theories to affect consumers’ brand recall and loyalty. Specify the beverage/soda drink company(ies) and their messages.You may use YouTube links or images to illustrate the messages.

Explain the concept of customer segmentation in CRM. How can businesses use segmentation to improve their marketing and customer service efforts?

In order to foster enhanced customer interactions, it is imperative for managers to possess a comprehensive comprehension of their objectives. Identify four (4) analogous customer relationship management (CRM) objectives?

Define CRM and its primary objectives in a business context. Explain how CRM systems help organizations enhance customer relationships.

Describe the role of marketing automation in CRM and its impact on lead generation and customer engagement.

Market analysis offers managers insights into the interrelationships of firms, consumers, and products so that they may understand and predict consumers’ (possibly competitors) response to their actions. Critically explain four (4) reasons for correctly defining a market.  Critically evaluate four (4) critical dimensions of market analysis in the marketing planning process.  Apply real marketing examples from specialty coffee chains to both your answers.