Jordan, T - DefenseEd Marketing Plan
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Central Methodist University *
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111
Subject
Information Systems
Date
Dec 6, 2023
Type
docx
Pages
8
Uploaded by MajorTankBoar30
Education Defense Security (DefenseEd)
MARKETING PLAN
Prepared by:
Troy Jordan
8675309
Boonville, Missouri 92065
7603560984
Troyalexjordan1@gmail.com
TABLE OF CONTENTS
I.
Table of Contents
II.
Introduction
a.
Executive Summary
b.
Business Description
c.
Business Mission
III.
Product
a.
New Service
b.
Marketing Summary
IV.
Target Markets
V.
Pricing
VI.
Distribution
VII.
Promotion
VIII.
Conclusion
a.
Business Goals and Objectives
b.
Legal Issues
c.
Customer Services
IX.
References
a.
INTRODUCTION
Executive Summary
Education Defense Security (DefenseEd) is intended to be established as a partnership at 8675309, Boonville, Missouri 92065 with the expectation of rapid expansion in the public education, security, transition, and licensing for veterans’ industry.
Business Description
DefenseEd shall be formed as a partnership under Missouri state laws and headed by General Dynamics.
Business Mission
Our mission is to help veterans transition into the civilian world by providing licensing, career paths, and services other than public law enforcement agencies that are engaged primarily in the prevention of crime loss, or harm to specific individuals or organizations.
PRODUCT
New Service
DefenseEd is prepared to introduce the following service to the market:
Tier 1 School Safety: Tier 1 school safety is designed to help veterans transition out of the military and quickly acquire licensing and a job protecting children in public school systems. This may include a range of responsibilities such as monitoring the school grounds and buildings
for suspicious activity, controlling access to the school by visitors and nonstudents, responding to
any emergency situations that may arise, and working closely with school administration to
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develop and implement safety protocols. The veteran may also provide training to school staff and students on safety procedures and emergency response. Their expertise and training in the military may make them uniquely qualified for this role. Usually, they are highly skilled in areas such as risk assessment, crisis management and threat detection. There is a growing demand for security and public schools. According to a report by the National Center of Education Statistics, 94% of public schools in the United States have adopted some form of security measure. This trend across public school systems is in response to a number of high-profile incidences of school violence. A report by Grandview Research predicts that the school security market will grow at a compound annual growth of 15.5% from 2020 to 2028. This growth is driven by factors such as increasing concerns about student safety advancements and security technology and government initiatives to improve school security.
Marketing Summary
Industry Overview
In the United States, the public education, security, transition and licensing for veterans industry presently makes $2,000,000,000.00 in sales. Research shows that consumers in this industry primarily focus on the following factors when making purchasing decisions:
The consumer would be the federal government, and the federal government already has a contract with general dynamics for private military contracts. This would only expand their domain and in the long run make it cheaper for the federal government to use a business that is already established. Other factors would be training, qualification, licensing, background checks.
TARGET MARKETS
DefenseEd’s major target demographics are as follows:
There are two target markets. One target market is getting veterans transition and intrastate in acquiring our licensing to choose a career in public school security. The other target market is public schools and school districts, including elementary, middle, and high schools as well as specialized vocational and alternative schools. If successful, the target market might become more broad including private schools as well.
PRICING
DefenseEd has completed a thorough analysis of its competitors' pricing. Keeping in mind our competition's pricing and the costs of customer acquisition, we have decided on the following pricing strategy:
Our pricing strategy would be fixed fee pricing in order to create a pricing strategy that is easy to
understand and can help schools budget for security expenses. It will also help our veterans understand how much they will be getting paid for specific services and is easy to negotiate on a contract.
DISTRIBUTION
PROMOTION
DefenseEd will promote sales using the following methods:
We will use word of mouth when communicating to veterans. We will also implement a training seminar for veterans as they are transitioning out of the Armed Forces.
In the public education, security, transition and licensing for veterans’ industry, customers make choices based upon the consumer would be the federal government, and the federal government already has a contract with general dynamics for private military contracts. This would only expand their domain and in the long run make it cheaper for the federal government to use a business that is already established. Other factors would be training, qualification, licensing, background checks.
CONCLUSION
Business Goals and Objectives
Our short-term goals include creating a license that the federal government recognizes, establishing contracts with public schools in one state as a test run for two years, and screening applicants and providing testing and training for qualified applicants. Our long-term goals are the creation and implementation of successful orientation modified individually for each public school, creating a network of security and defense at all public schools within the United States, and helping veterans transition into careers that give back to the
community by providing security and re-integrating them back into their communities while providing fiscal, mental, and emotional help when needed.
Legal Issues
DefenseEd affirms that its promoters have acquired all legally required trademarks and patents.
Customer Services
First-rate service is intended to be the focus of DefenseEd and a cornerstone of the brand's success. All clients will receive conscientious, one-on-one, timely service in all capacities, be
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they transactions, conflicts, or complaints. This is expected to create a loyal brand following and return business.
REFERENCES
Department of Veterans Affairs. (2022, October 1). Department of Veterans Affairs
. whitehouse.gov. Retrieved March 25, 2023, from https://www.whitehouse.gov/wp-
content/uploads/2023/03/vet_fy2024.pdf Grandview Research. (2023). Security market size, share & trends analysis report, 2030
. Security Market Size, Share & Trends Analysis Report, 2030. Retrieved March 25, 2023, from https://www.grandviewresearch.com/industry-analysis/security-market National Center for Education Statistics (2022). Safety and Security Practices at Public Schools. Condition of Education. U.S. Department of Education, Institute of Education Sciences.
Retrieved March 25, 2023 from https://nces.ed.gov/programs/coe/indicator/a19
.