MAR1720 Discussion Boards
docx
keyboard_arrow_up
School
Miami Dade College, Miami *
*We aren’t endorsed by this school
Course
MISC
Subject
Information Systems
Date
Dec 6, 2023
Type
docx
Pages
6
Uploaded by maximorodriguez004
MAR1720
Discussion Boards
Discussion Board: SERP Results
No unread replies.No replies.
Think of a product or service that you purchase frequently or that you
might consider buying in the near future (for example, flowers for
delivery, a phone case, or sneakers). In another tab, search for that
product or service on Google or another search engine. Then, take a
screenshot of one paid result and one organic result on the SERP and
respond to the prompt that follows.
Dis
cussion Board: Keywords
No unread replies.No replies.
In this section, you've learned some techniques to develop a strong
keyword list. Now it's time to develop a keyword list.
Prompt
Choose a company that offers a service. If you need some help picking a company, use
one of these companies or a similar company:
Southwest
Links to an external site.
Starbucks
Links to an external site.
Supercuts
Links to an external site.
Hulu
Links to an external site.
Imagine you are a marketer for your chosen company. Think like a
customer and create a list of 5–10 keywords that are relevant to your
company's products or services. (Note: Searches related to companies
that offer products often return shopping ads for specific products; you
may want to choose a company that offers services in order to avoid this
problem.)
Activate your Hulu
Stream movies now
Your preview ends here
Eager to read complete document? Join bartleby learn and gain access to the full version
- Access to all documents
- Unlimited textbook solutions
- 24/7 expert homework help
Discussion Board: Search Ad Best
Practices
No unread replies.No replies.
You've learned in the last few lessons that search ads are vital to
attracting potential customers. These ads need to follow best practices
to be effective.
Prompt
In the last lesson you wrote a text ad (you should have saved your ad to your desktop -
if not, return to the previous lab).
Post your ad to the discussion board. Then write the following:
A description of 2-3 ways that your ad follows best practices of
search ad design
A description of 1-3 best practices you would like to have
included but didn't
Discussion Board: Display Ads
No unread replies.No replies.
In this section, you have learned about the basics of display ads and
some best practices. In this discussion board, you will analyze a display
ad and extract examples of best practices.
First, visit
Moat.com
Links to an external site.
and search for a display ad
of a brand that you frequently use. Then, take a screenshot of one of the
featured display ads, upload it to the discussion board, and respond to
the prompt that follows.
Prompt
Write a short paragraph describing the display ad you chose. Your response should
include:
The name of the brand, the headline, the call to action, and a
description of the creative (if one or more of these components
are missing, then state that they are not part of the display
ad).
A description of all the ways that the ad follows best practices
of display ad design.
Discussion Board: A/B Testing
1
1 unread reply.
1
1 reply.
In this section, you have learned about the experimentation process and
A/B testing. You will now analyze an ad through the lens of A/B testing.
Find a search or display ad and upload a screenshot of it. You might find
a search ad by making a search query on a search engine like Google.
For display ads, scroll through your favorite sites (for example a news
site) and see if you can spot a display ad. If you can't find any, search
for a popular company on
Moat.com
Links to an external site.
and use
one of the display ads. After you have uploaded a screenshot of your
search or display ad, respond to the prompt that follows.
Instructions for taking a screenshot:
How to take a screenshot on a mac
Links to an external site.
How to take a screenshot on a PC
Links to an external site.
Prompt
Write a paragraph describing how and why you would recommend that
marketers A/B test the search or display ad of choice. Your response
should include descriptions of:
Two specific variations of the search or display ad that
marketers might A/B test
Two specific benefits of A/B testing
Your preview ends here
Eager to read complete document? Join bartleby learn and gain access to the full version
- Access to all documents
- Unlimited textbook solutions
- 24/7 expert homework help