SC_WD19_CS1-3a_TrentDionne_Report_2 (1)
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School
University of Rhode Island *
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Course
1
Subject
Industrial Engineering
Date
Dec 6, 2023
Type
docx
Pages
9
Uploaded by PresidentResolve12393
Trent Dionne
SUBMISSION #2 | SCORE IS:
88
OUT OF
100
GE Ver 17.1.0-rc0000
1.
You are an associate consultant for Devon & Company, a major consulting firm
located in Montreal, Canada, and are completing a report for a client on trends in
grocery stores. On page 1, change the case of the "Trends Analysis" title to
UPPERCASE
to make the title more striking.
4/4
Change the font case.
2.
Change the theme colors to
Green
to coordinate with the company logo.
4/4
Change the document theme colors.
3.
Add a shape to fill the blank space on the page as follows:
a. Near the bottom of page 1, insert a
Rectangle
from the Rectangles section of
the Shapes gallery.
b. Resize the new rectangle to a height of
1"
and a width of
6.5"
.
c. Apply the
Colored Fill – Lime, Accent 3
shape style to the rectangle.
d. Remove the outline from the rectangle.
e. Drag the rectangle so that its top edge is flush with the bottom edge of the
"TRENDS ANALYSIS" green rectangle and its bottom edge is flush with the top of
the blue rectangle containing the "Insight", "Analysis", and "Direction" pictures, as
shown in Figure 1.
4/4
Insert a shape.
Resize a shape.
Apply a shape style.
Remove a shape outline.
Move a shape.
4.
On page 2, format the heading paragraph "Overview" as follows to set it apart
from the other headings in the document:
a. Apply a
20 point
font size.
b. Apply the
Fill: Green, Accent color 1; Shadow
text effect.
2/4
Change the font size.
Apply a text effect.
The heading "Overview" should be formatted using the Fill: Green,
Accent color 1; Shadow text effect.
5.
Illustrate the suggested strategies for Green Market Grocery as follows:
a. In the blank paragraph in the "Overview" section, insert a
Grid Matrix
SmartArt from the Matrix section of the SmartArt gallery.
b. Enter the following text in the shapes: Upper-left shape:
Local and fresh
Upper-right shape:
E-commerce
Lower-left shape:
Shopping and more
Lower-
right shape:
Meal kits
4/4
Insert SmartArt.
Enter text in the upper-left SmartArt shape.
Enter text in the upper-right SmartArt shape.
Shelly Cashman Word 2019 | Modules 1-3: SAM Capstone Project 1a
Enter text in the lower-left SmartArt shape.
Enter text in the lower-right SmartArt shape.
6.
Format the SmartArt as follows to suit the appearance of the document:
a. Change the SmartArt colors to
Colored Fill – Accent 2
.
b. Change the SmartArt style to
Subtle Effect
.
4/4
Change the SmartArt colors.
Change the SmartArt style.
7.
Provide more detailed information about a statistic as follows:
a. Find the sentence "Today, small producers…branded goods market."
b. After the period at the end of the sentence, insert a footnote with the following
text:
Small producers are those ranked below the top 100 producers.
4/4
Insert a footnote.
8.
Draw and format a text box as follows to include a quotation about online grocery
shopping:
a. Draw a
text box
to the right of the paragraph "Consumers also show…
attractive, inviting environment. " in the "Focus on Local and Fresh" section.
b. Resize the text box to a height of
1.5"
and a width of
2.3"
.
c. Position the text box using the
Bottom Right with Square Text Wrapping
option.
d. Copy and paste the paragraph in the document
Support_WD19_CS1-
3a_Quotation.docx
into the new text box.
e. Apply the
Colored Outline - Green, Accent 1
shape style to the text box.
f. Apply the
Offset: Center
shadow from the Outer section of the Shadow Shape
Effects gallery.
3/4
Draw a text box.
Resize a text box.
Position a text box.
The text box should be formatted using the Bottom Right with Square
Text Wrapping position option.
Copy and paste text from a file.
The text box should contain the text copied from the file
Support_WD19_CS1-3a_Quotation.docx.
Apply a shape style.
Apply a shape effect.
9.
On page 3, format the picture of the grocery store as follows to improve its
appearance:
a. Flip the picture vertically so that it appears with the correct orientation.
b. Resize the picture to a width of
6"
.
c. Apply the
Simple Frame, White
picture style.
3/4
Flip a picture.
The picture of the grocery store should be flipped vertically.
Resize a picture.
Apply a picture style.
10
.
Create a bulleted list beginning with the paragraph "Add online shopping and
delivery services." and ending with the paragraph " Host events for contemporary
consumers." in the "Online Grocery Shopping" section to make it easy to read
those recommendations.
4/4
Format paragraphs as a list.
11
.
Format the paragraph beginning "Devon & Company found…" and ending "…in-
house farmer's markets." as follows to make it stand out on the page:
a. Apply a
Green, Accent 1
shading color to the paragraph.
b. Change the font color to
White, Background 1
.
c.
Center
the paragraph.
4/4
Apply paragraph shading.
Change the font color.
Align a paragraph.
12
.
On page 4, copy the formatting from the text "Dining" to the text "Payment
services" to use consistent font formats in the "In-Store Experiences" section.
4/4
Use the Format Painter.
13
.
Format the picture of the meal kit as follows to improve its layout on the page:
a. Add a border to the picture of the meal kit using the
Green, Accent 1
border
color.
b. Position the picture so that all the body text in the "Subscription Meal Kits"
section appears to the right of the picture and the heading "Subscription Meal
Kits" appears above it.
c. Change the text wrapping to
Tight
.
4/4
Add a picture border.
Position a picture.
Change the text wrapping.
14
.
Modify the Heading 2 style as follows to differentiate it from the Heading 1 style:
a. Apply a
14 point
font size to the Heading 2 style.
b. Change the font color to
Green, Accent 1
.
0/4
Modify the font size of a style.
The Heading 2 style should be modified to include a 14 point font size.
Modify the font color of a style.
The Heading 2 style should be modified to include the Green, Accent 1
font color.
15
.
Set a custom tab stop of
2.25"
for the five paragraphs in the list in the "Grocery
Shopping Habits" section (beginning "Shop in stores 92%" and ending "Use a
mobile app 6%") to align the percentages and separate them from the text.
4/4
Set a tab stop.
16
.
On page 5, modify the table in the "Store Visits" section as follows to add new
information and to coordinate with the other table in the document:
a. Insert a new row at the end of the table.
b. Enter
2021
in the first cell of the new row, and enter
1.5
in the second cell of
the new row.
c. Apply the
List Table 3 – Accent 6
table style.
4/4
Add a row to a table.
Enter text in table cell
A4.
Enter text in table cell B4.
Apply a table style.
17
.
Apply the
Heading 2
style to the "Expenditures" paragraph.
4/4
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Apply a style.
18
.
Apply
36 point
spacing before the paragraph beginning "For more survey
results…" to separate the paragraph from the rest of the document.
0/4
Change the paragraph spacing.
The paragraph beginning "For more survey results..." should be
formatted using 36 point spacing before the paragraph.
19
.
At the end of the "For more survey results…" paragraph, underline the email
address "info@devon.cengage.com" to match the formatting of the web address
at the end of the document.
4/4
Underline text.
20
.
In the last paragraph in the document ("Devon & Company…
devon.cengage.com"), replace the text "[insert bullet]" with a filled circle symbol
(Symbol 183) from the Symbol gallery.
4/4
Insert a symbol.
21
.
In the same paragraph, remove the hyperlink from the web address
"devon.cengage.com" because this will be a printed document.
5/5
Remove a hyperlink.
22
.
Add
Outside Borders
to the last three paragraphs in the document (beginning
"For more survey results…" and ending "Devon & Company…
devon.cengage.com"), and then change the border color to
Dark Green, Text 2,
Darker 25%
to separate the paragraphs from the rest of the document.
5/5
Add a paragraph border.
Change the paragraph border color.
23
.
Find all instances of the word "shops" and replace it with the word
stores
to use
the correct term.
5/5
Find and replace text.
Find and replace text.
24
.
Check the Spelling & Grammar in the document to identify and correct any
spelling errors. (
Hint
: Ignore names and grammar suggestions.)
5/5
Check spelling and grammar.
TRENDS ANALYSIS
for Green Market Grocery
Overview
In the past year, the grocery retail environment has changed dramatically. No longer can
chains expect a solid 2–4 percent growth annually. Like other types of retail, consumer
groceries are trying to stay steady in turbulent times. However, the best response now is
innovation, not complacency. Unless companies like Green Market Grocery reconsider their
strategies, the near future will be full of challenges, all of them difficult to overcome.
This report identifies the major trends for grocery retail in the coming year and offers insight
into how Green Market Grocery can take advantage of them to continue to grow and profit.
Focus on Local and Fresh
Consumer attitudes and shopping behavior are undergoing a transformation. Consumers
define value in new ways, including private or specialty labels and brands. They seek foods
from local or regional sources and are eager to support small and medium-sized local
producers. Today, small producers are netting more than 60 percent of the branded goods
market.
1
For Green Market Grocery, this consumer preference means stores will have to rotate produce,
seafood, and other fresh foods more frequently to
reflect local availability.
Consumers also show a preference for healthy, natural
foods and those with minimal processing. Green
Market Grocery already caters to these consumers in
their front-of-store displays, which feature colorful produce in an attractive, inviting
environment.
1 Small producers are those ranked below the top 100 producers.
Local
and
fresh
E-
commer
ce
Shoppin
g and
more
Meal
kits
Nadia Crane writes in Grocer
Today
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The challenge for Green Market Grocery will be to continue the seasonal, market-stand look
throughout the store and figure out how to sell fresh food online, a venue grocery shoppers are
starting to use with increasing frequency.
Online Grocery Shopping
Home-based digital assistants could have a major effect on grocery retail. From the comfort of
their home or office, consumers can place orders for delivery using their digital assistants. The
convenience is ideal for shoppers, but it leaves retailers feeling the pinch, even if consumers
are ordering goods from their stores. Retailers are losing out on the impulse buys that pad
grocery sales.
To stay competitive, traditional grocery stores can do the following:
Add online shopping and delivery services.
Devote more store space to the types of goods that drive consumers to the stores.
Host events for contemporary consumers.
Devon & Company found that consumers want fresh and prepared foods, enjoy specialty and
local brands, and are attracted to cooking demonstrations and in-house farmer’s markets.
While investing in e-commerce and improved service models is a sound strategy, Green
Market Grocery must determine whether they can avoid lowering their shelf prices. This puts
pressure on the supply chain and the retailer to cut costs in other areas. Stores should
continue to fund the most profitable areas and cut back on marginal activities, even if they are
in the traditional realm of grocery offerings.
In-Store Experiences
Along with addressing e-commerce innovations that offer consumers more ways to shop,
grocery retailers can do more to attract shoppers to their physical stores.
Payment services
: Consumers increasingly expect to pay for groceries using their
smartphones. Stores should already be setting up mobile payment stations in checkout lanes.
Dining
: Sampling stations offering hot and cold food are popular, as are cafés that provide
coffee, tea, and other beverages along with a light lunch.
Prepared and artisan foods
: If consumers switch to purchasing staples through e-
commerce, stores can free shelf space for products shoppers find enticing or exciting. Local
chefs demonstrating how to use local artisan foods is a winning activity in many locations.
Sustainability
: Consumers want to know where their food comes from and how it was
produced or grown. They prefer to find that information in the store rather than online. For
example, some stores are displaying signs or maps indicating the number of miles a particular
product traveled.
Subscription Meal Kits
While stand-alone companies popularized the trend of mail-order meal kits containing
ingredients and recipes for a complete meal, grocery stores are starting to do the same. More
food retailers will expand into meal kits, a $5 billion business last year.
Kits that focus on custom lifestyles, such as vegan and vegetarian meals, low-carbohydrate
diet offerings, and healthy, garden-fresh options are growing in popularity. Other companies
are offering theme kits, such as those featuring food of a
certain region or country, and special recipes designed for
kids.
Research
Devon & Company conducted research to determine the
state of the retail grocery business this year. This section
summarizes those findings.
Grocery Shopping Habits
In an online survey, we asked adults in the United States
how they buy their groceries. About 990 people responded.
Of the respondents, 92 percent buy their groceries in stores, down from 97 percent in the
previous year.
Shop in stores
92%
Order online
20%
Order ahead and pick up
10%
Use a delivery service
8%
Use a mobile app
6%
Store Visits
We also asked U.S. adults how many trips they made to the grocery store each week. The
following table compares the results to two previous years.
Year
Number of trips
2019
2.2
2020
1.8
2021
1.5
Expenditures
Finally, we asked respondents to estimate their expenditures on the four most popular
categories of grocery items in the past year. The following table shows the results.
Category
Expenditure ($)
Bakery
1,020
Meat and seafood
2,215
Fresh produce and dairy
910
Packaged foods
955
Total
5,100
For more survey results, contact info@devon.cengage.com
Devon & Company Consultants
devon.cengage.com
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