Asencia Diabetes Care FCA
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Feb 20, 2024
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Ascensia Diabetes Care Final Case Analysis
David Smith December 2, 2023
INTRODUCTION: Ascensia Diabetes Care
As many of you may know diabetes is a deadly disease affecting 38 million people in the United States. This is a growing epidemic in the United States, and it is the 4th leading cause of death in Americans. Type 2 diabetes accounts for 90% of individuals diagnosed. What is diabetes? The exact cause of this disease is unknown; however it is caused by the buildup of sugar in the bloodstream, and the pancreas failing to produce enough insulin to move the sugar to
the cells where it is needed. The food you eat should turn into energy, without the production of insulin that sugar stays in your bloodstream longer than that of a normal individual. Without proper pancreas function individuals with diabetes must monitor their sugar levels often, the issue with consistent monitoring is getting an accurate reading when you must check your sugar levels. The accurate readings allow you to augment your actions and food consumption accordingly. Monitoring glucose gives you the ability to see what causes the blood sugar levels to decrease and increase, that will give you information as to which foods you should and shouldn't be eating. Medications, physical activities, and other lifestyle choices all can affect your blood sugar levels and you must monitor them typically through blood tests requiring you to prick a small amount of blood from your finger. After you prick yourself, you take the blood and place it on a strip which is inserted into the meter. After a few seconds a reading occurs on the meter that indicates your current glucose level. The issue with this technique is that the readings are not up to the moment you are pricked. At Ascensia Diabetic Care our solution to that problem is our revolutionary technology. Utilizing our Eversense system we can monitor your glucose accurately. Your glucose will be monitored for up to 180 days with 88 accurate readings a day. This condition monitoring is
paramount in treating your diabetes. You can monitor your diabetes via two sensors inserted in your arm with minimal risk by an Eversense professional this system can give you accurate readings with our technology. The sensor is inserted in your upper arm, and you get the readings via an app on your mobile phone the objective of our product is to give our clients the best quality products to sustain healthy living with diabetes. Our technology is second to none in the industry.
Strategy Formulation
At Ascensia diabetic care we are committed to becoming the global leaders in glucose monitoring. With five years under our belt, we have dedicated numerous resources to this objective. Our blood sugar monitoring system Eversense ECGM is the most accurate sensor implant system available for monitoring glucose today. We aspire to deliver our great product at a relatively affordable cost to give diabetes patients a normal life.
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Key Internal Factors
Key External Factors
Resultant Strategy Capital Increase (Strength)
Industry Experienced 8.7%
annual growth (External Opportunity)
Increase operating facilities
for production
Research and Innovation (Strength)
Younger adults remaining undiagnosed. (External Opportunity)
Create Products compatible
for younger adults Consumers require Education
Uneducated patients new to
diagnosis (external opportunity) Educate in phases and decrease the amount of data
given at one time
Health Care Costs Cost of components constantly rising (external opportunity)
Partner with Purveyves to decrease cost
Distribution Delays (Weakness)
Logistics problems (external opportunity)
Implement a proprietary distribution system
*Matching key external and internal factors to formulate alternative strategies
External Factors 1.
Economics: this is the number one concern for our customers
2.
Technology: if we were not knowledgeable with technology, we would be inadvertently reducing our revenue and production
3.
Political Factors: this affects National Health and wealth for our customers
4.
Demographic Factors: these factors affect our organization when analyzing for age, gender, education, and family structure.
Internal Factors
1.
Values: people are the most valuable and the people must have a clear vision to obtain organizational objectives.
2.
Finance: this is the lifeline of any business, we must raise capital for research, production, and other entities of the operation.
3.
Leadership: finance is important; however, the organization cannot be successful without great leadership. Leadership must have a great vision to become successful.
4.
Technology:
you must take data-driven information and make decisions immediately, if you wait there could be advancements worth other things you are missing in the market.
At Ascensia we have experienced growth every year except 2023, however in 2024 we rebounded tremendously with over 30 million in sales. We can reach the 40 million mark with steady growth and our sales team making twenty extra visits each month.
These are the operational costs, and what it takes to manufacture our product. These costs
must remain stable or decrease to stay competitive in the market.
Ascensia Diabetes Marketing Analysis
Nearly 40 million people with diabetes in the US
Diabetes affects 11.6% of the population.
China has 140 million people with Diabetes.
25%
15%
10%
15%
5%
10%
20%
Operational Costs Labor Production Ect Insurance Utilities
Facility Maintenance
Developmental Research
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8.7 million people have not been diagnosed.
As you can see there are many individuals in the market who are candidates to utilize our product. We would like to better educate those with diabetes on how to manage their condition. Healthcare providers combined with our sales force will be a primary driver in marketing our products, advertisements on televisions will allow us to remain highly visible in the market and therefore retain a higher percentage of the market share.
Management Model
CEO President of Finance
President of Production President of Marketing
Admin. Head
Accountants Plant Manager. Plant Manager Promotions Director
Employee Liasson
Payroll Workers Sales Reps Customer Service Rep
CONCLUSION
It is impossible to overestimate how urgently reliable and thorough monitoring systems are needed considering the rising number of diabetes cases. With the Eversense system from Ascensia Diabetic Care, diabetes care has advanced significantly. With 88 readings per day and a
remarkable 180 days of continuous glucose monitoring, this technology offers previously unheard-of insights into glucose shifts. The real-time accessibility of the Eversense system via an app for smartphones enables users to make well-informed decisions regarding their lifestyle choices, physical activities, medications, and diet. Users are guaranteed safety and convenience by the non-invasive insertion
of sensors into the upper arm, carried out by qualified professionals.
Ascensia Diabetic Care's cutting-edge technology demonstrates their dedication to improving the
quality of life for people with diabetes. In conclusion, Ascensia Diabetic Care's Eversense system represents a revolutionary approach to managing diabetes rather than just a technological advancement. Ascensia Diabetes Care strives to lessen the effects of diabetes and enable people to live healthier, more informed lives via constant innovation and commitment. The combination of state-of-the-art technology, empathy, and an unwavering commitment to advancement represents the significant influence that Ascensia Diabetic Care has on individuals afflicted with diabetes.
The road to reducing the difficulties brought on by diabetes is still long, and Ascensia Diabetic Care is dedicated to developing revolutionary solutions that strengthen those who are impacted by this illness. May our commitment to compassion and innovation as we move forward act as an encouragement for continued advancements in the fight against diabetes.
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