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Written Assignment (Unit 4)
Jun J. Lim
Organizational Theory and Behavior (BUS 5113-01 - AY2023-T5)
Dr. Denise Peart
July 12, 2023
Navigating Communication Challenges in Organizations: A Case Study Analysis
Introduction
Organizational communication is a pivotal factor underpinning successful business
operations. The effectiveness of communication can directly influence various aspects of
organizational performance, including productivity, employee morale, and customer satisfaction.
Description of the communication issues in the case:
In the presented case, there is a significant issue with communication. Specifically, there
is a lack of sufficient information sharing and collaborative decision-making amongst the
stakeholders. The leadership team has unilaterally decided on an improvement plan without
consulting or even informing floor management staff or the employees, creating a knowledge
gap that undermines the plan’s successful execution (Boni, 2016).
Without understanding the objectives or strategies of the plan, employees are left in the
dark and unable to effectively contribute to the initiative. This lack of engagement can lead to a
sense of alienation, fostering a detrimental working environment that impedes the improvement
plan. In addition, the maintenance team, which plays a crucial role in managing the equipment’s
functionality, was completely overlooked, further exacerbating the communication problem
(Organizational Communication, n.d.).
What communication channels were bypassed?
The bypassed communication channels in this scenario are the vertical and lateral
channels. Vertical communication, flowing from top to bottom and vice versa, is essential in
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ensuring that organizational plans, goals, and decisions are effectively communicated at every
level (Communication in Organizations, n.d.).
In this case, however, this vertical communication is lacking; the leadership team decided
on a plan and failed to cascade this information to the management staff and employees, who are
critical to the plan's execution. Moreover, lateral communication was also overlooked. The
absence of communication between floor managers, employees, and the maintenance team
presents a fragmented operation with little coordination (Engelstad, 2017).
How would you implement such an improvement plan?
Implementing a successful improvement plan requires a robust and strategic
communication approach. All stakeholders, including floor managers, employees, and the
maintenance team, need to be involved right from the planning stage (Robbins, 2001). This
inclusion promotes a sense of ownership and shared responsibility, which can greatly contribute
to the plan's success.
The leadership team needs to ensure that the objectives and strategies of the plan are
clearly communicated to all stakeholders. This can be achieved through formal methods such as
official meetings, presentations, or written documents, as well as informal channels like casual
discussions or team-building activities (Barriers to Effective Communication, 2021). Regular
updates on progress and setbacks should also be communicated to ensure everyone remains
informed and motivated.
Suggestions for effective program implementation: To maximize the potential for success in program implementation, consider the following
suggestions:
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Inclusive Decision-making: As advocated by Engelstad (2017), foster a culture of
inclusivity by involving all stakeholders in decision-making processes. This inclusivity
not only generates a sense of ownership and commitment but also allows for diverse
ideas and perspectives that can enhance the quality of the plan.
Clear and Consistent Communication: Following Boni (2016), ensure that the objectives,
expectations, and processes of the program are clearly communicated to all. Keep
stakeholders regularly updated on any progress, challenges, or changes in the plan.
Feedback Mechanisms: Implement an open-door policy that encourages feedback and
open communication. This policy can address any issues, concerns, or misunderstandings
early, keeping the plan on track (Barriers to Effective Communication, 2021).
Recognize and Reward Efforts: As per Robbins (2001), recognize and reward individual
and team efforts towards achieving the objectives of the plan. Regular recognition and
rewards can enhance motivation, boost morale, and promote a positive work
environment, which is conducive to success.
Conclusion
To conclude, effective communication is critical for successful organizational operations.
To ensure the success of a breakthrough improvement plan, organizational leaders must involve
all relevant stakeholders, facilitate open and inclusive communication, and foster a positive work
culture that recognizes and rewards effort.
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References:
Barriers to effective communication. (2021, April 3). Ready Training Online.
http://readytrainingonline.com/employee-management/barriers-effective-communication/
Boni, F. (2016). The utopia of communication: The myth of communication as a positive value.
In M. Bait, M. Brambilla & V. Crestani (Eds.), Utopian discourses across cultures:
Scenarios in effective communication to citizens and corporations
(pp. 27-42). Peter
Lang AG.
Communication in organizations. (n.d.). In Encyclopedia of small business. Reference for
Business. http://www.referenceforbusiness.com/encyclopedia/Clo-Con/Communication-
in-Organizations.html
Engelstad, F. (2017). 7 Strategic communication and institutional change. In F. Engelstad, H.
Larsen, J. Rogstad, K. Steen-Johnsen, D. Polowska, A. S. Dauber-Griffin, & A. Leverton
(Eds.), Institutional change in the public sphere: Views on the Nordic model
(1st ed., pp.
139-159). Walter de Gruyter. http://www.jstor.org/stable/j.ctvbkk05k.10
Organizational communication. (n.d.). In Survey of communication study. Saylor.
https://resources.saylor.org/wwwresources/archived/site/wp-content/uploads/2012/05/
COMM001_Wikibooks_-Survey-of-Communication-Study_Chapter-11_5.11.2012.pdf
Robbins, S. P. (2001). Organizational behavior
(9th ed.). Prentice-Hall.
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