2.6 Analyzing Results of a Facebook

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Brigham Young University, Idaho *

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120

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Communications

Date

Apr 3, 2024

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pptx

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Uploaded by shadowgirl

Which ad strategy seemed to have performed better? The second ad strategy targeting 18-28 year-olds in Utah, with both English and Spanish speakers of all genders, appears to have performed better. At the ad level, which ad performed better? Ad 2 performed better, with a higher reach (1,082 vs. 931), more impressions (1,218 vs. 1,103), and a slightly higher click-through rate (7 clicks vs. 4 clicks).

Why do you think that it performed better? Ad 2 likely outperformed due to its broader demographic inclusion, targeting a wider age range and all genders while offering language flexibility, thus capturing a more diverse audience.

Ad 2, targeting 18-28 year-olds in Utah with bilingual communication and inclusive gender targeting, outperformed Ad 1. Its broader appeal, considering diverse linguistic and gender preferences, led to higher reach and engagement. The inclusive approach and language flexibility resonated well, making Ad 2 more successful than Ad 1, which targeted a narrower age range and only English- speaking men.

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2.6 Analyzing Results of a Facebook

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