Generation Like_Discussion Questions
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Central New Mexico Community College *
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1110
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Communications
Date
Apr 3, 2024
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docx
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Learning Activity: Part 2 of 2
Film Assignment: Generation Like
For this assignment will be based on the film “Generation Like.” The film can be found online at http://www.pbs.org/wgbh/frontline/film/generation-like/
If this link does not work for any reason, please see the supplemental folder for alternative links.
Your responses should clearly indicate that you have watched the film and connected concepts discussed in class/text to the film. Several questions require that you provide your own supported opinion.
1.
According to Douglas Rushkoff, how does the current generation differ from those highlighted in his earlier documentary, Merchants of Cool?
Douglas mentions that the media environment was very different compared to today. Corporations were taking teen culture and selling it back to them. Today, don’t need to be chased, they are putting themselves out there
2.
Why does the narrator compare “likes” the t-shirts and bedroom posters?
Likes define this generation now similar to when Douglas was a teen and talked about how his t shirts and posters defined him. 3.
Why are “likes” and other forms of online expression considered valuable?
Likes are considered valuable because it can be self empowering for the person receiving the likes. It also gives then recognition which is satisfying for them.
4.
What is The Audience? What do they do for clients?
The Audience is a talent agency, promoter, and network. They run a publishing network by running social media for others and also helps the individuals they are running the accounts for express themselves. 5.
Why is the work of The Audience important for an individual’s career and large corporations?
The Audience is important for individuals because someone without a large fan base can have assistance in building it, making it easier to gain followers. The audience also helps connect individuals with less followers to individuals with more. The Audience is important for large corporations because it helps connect large brands and uses them for funding by allowing their products in the final result for example in the video, ford paid for part of a music video and had one of their vehicles in it. 6.
What is the goal of TGVla and how do they obtain the goal?
The goal of TGVLa is have the audience sell the product for them. They obtain this by making interaction seem transparent and open, making it more trusting. 7.
Research how much money is made through a popular YouTube channel (minimum 200,000 subscribers). What is the YouTube channel and what is their approximate YouTube earnings? The following website can be used for your research: https://socialblade.com/
The YouTuber I chose is Jeff Nippard, he is a Canadian powerlifter and posts videos about working out, diet, and the science behind working out. He has 4.3 million subscribers. The approx. YouTube earnings are around $74.7K - $1.2M.
8.
What is the relationship between psychology and advertising, as addressed in the film?
Making ads feel more like a reward or something that you earned is more marketable, making it not feel like advertising. Ads also do not call themselves ads and don not market themselves as such.
9.
How do the ideas presented in this documentary overlap/connect with the ideas presented in Merchants of Cool? 10. Discuss the following: Who creates youth cultures: the youth themselves or corporate America?
Corporate America creates youth cultures. The youth is very influenced by social media and advertising. Looking into the past, advertising was still around but it was not nearly as targeted and ubiquitous. There was much more free activities back then that could be done with imagination. Now, due to corporate America, there is little to leave to imagination and everything costs money. I believe in a world without corporate America creating youth culture, there would be much more use of imagination and less money spent on things that are “trending” one day and then not the next.
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